Generational Differences :

How to Translate

Annimac / Anni

Macbeth Futurist Trend Forecaster

www.annimac.com.au

Eden in Oz Trainers’ Day Melbourne Aus

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Big Picture of Gen Diffs

Two key factors

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Two key factors : Gen Diffs

1. Speed

2. Relationships

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Two key factors

1. Speed

Slogan : Feed your need for

speed…..

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Speed

Younger means faster

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I’m never having kids. I hear they take nine months to download.

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Speed

faster

linear

lateral

multiple

depth

immediacy

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Two key factors : Gen Diffs

2. Relationships

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Relationships

Two kinds

3 D world

Virtual world

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Relationships

Younger prefer

Virtual world

3 D world

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Aged Care industry :

ageing employee population

large number migrants culture issues

large number ESL communication issues

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Big Picture of Gen Diffs

Specifics of Gen Diffs

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• outside most demographics

• your clients

• pre IT

• traditional values

• traditional expectations

• resist change

The Elders 65 + yrs

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Generational ages approx

Baby Boomers 1945 – 60 age 45 – 60

Generation X 1960 – 75 33 - 48

DotComs ( Y ) 1975 – 90 18 - 33

Ferals 1990 – now to 18

Wikipedia :

Generation X 1960 – 1980 28 - 48

Generation Y 1980 – 1990 18 - 28

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Baby Boomers

45 - 60

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Baby Boomers 45- 60

Downsizing lives

Empty nesters

Retired or part time work

Male identity from job

Questioning material status

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Baby Boomers 45 - 60 : Sense of community

Seek new safe experiences

Security & Health conscious

Defer to authority Love / hate change

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Baby Boomers 45 - 60 : Need

training continuity

organising

safe familiar experiences

positive group identity

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Gen

Xer

30-45

BB Clone

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Gen X Lifestyle Dog

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Generation Xers 30 - 45

Single Childless

Net Dating

Varied lifestyles

Varied workstyles

SOHO

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Generation X 30 - 45

Risk takers Personal journey Fast decisions

Materialism assumed

Environmental values

Defer to heroes

Expect & accept change

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Generation X 30 - 45

Need choices flexibility

short term results

complete – stand alone

skills oriented

demand quality of experience

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DotComs

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DotComs 15 – 30 Gen Y

Own path

Temporary pairing

Group socialising

Internet relationships

Wired Immediacy

No home

No single careers

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DotComs 15 - 30 Gen Y

I.d. from activity

Multi channeled Multi

actions

Planetary group mission

Temporary deference

Need change Cluetrain Manifesto

www.cluetrainmanifesto.com

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DotComs 15 - 30 Gen Y

Passionate – value driven

Team + personal relationships

Short term fast involvement

Multi channel activities

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DotComs 15 – 30 Gen Y

Need choices w-w-w-h

no spin

very short term - Now !

flexibility innovation

real positive outcomes

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Parallel

Universes

Young

live

them.

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Ferals

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Japanese Robanoid 2006

Future Aged Care worker ?

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Ferals 0 - 15 Wild Child

No limits No boundaries Planetary mission : to create sustainable world Wired Parallel universes Unlimited mind channels Intuitive & telepathic

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Ferals to 15

Future jobs unimportant

Non consumers

Global i.d. from self values

No deference

Respect only when useful

Live change & ignore

barriers

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Ferals to 15

Need Virtual

options for learning

short & fast everything

less bureaucracy

more group power

individual responsibility

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Ferals

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Facing the future in Aged Care :

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thank you www. annimac.com.au