Session 2 3 April 09

Gen X & Y

Annimac / Anni Macbeth

Futurist Trend Forecaster

Exec Coach

www.annimac.com.au

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Big Picture of Gen Diffs

Two key factors

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Two key factors : Gen Diffs

1. Speed

2. Relationships

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Speed

Younger means faster

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I’m never having kids. I hear they

take nine months to download.

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Speed

faster

linear

lateral

multiple

depth

immediacy

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Relationships

Two kinds

3 D world

Virtual world

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Relationships

Younger

Virtual world

3 D world

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Baby Boomers 1945 – 60 age 49 – 64

Generation X 1960 – 75 34 - 49

DotComs ( Y ) 1975 – 90 19 - 34

Ferals 1990 – now to 19

Wikipedia Generation X 1960 – 1980 29 - 49

Generation Y 1980 – 1990 19 - 29

The Generations

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Baby Boomer

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Baby Boomers

Empty nesters

Retired or part time work

Male identity from job

Questioning material status

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• Sense of community

• Seek new safe experiences

• Security & Health conscious

• Defer to authority • Love / hate change

Baby Boomers

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Need Want

• relationship continuity

• organising

• safe familiar experiences

• positive group identity

• status figure / authority expert

Baby Boomer Customers / Employees

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Gen X

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Brand X or Clones of BB

• BB values goals ideals

• Marriage Family

Suburbs

• Set relationships

or

Generation X Split Generation 50:50

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• Single Childless

• Net Dating

• Varied lifestyles

• Varied workstyles

• SOHO

Gen X Me Generation

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Gen X Dog

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• Risk takers • Personal journey = Me Gen • Fast decisions

• Materialism assumed

• Environmental values

• Defer to heroes

• Expect & accept change

Gen X

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Need Want

• choices flexibility

• short term results

• complete – stand alone projects

• skills oriented

• virtual presence

• demand quality of experience

Gen X Customers - Employees

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Gen Y

DotCom

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• Own path

• Temporary pairing

• Group socialising

• Internet relationships

• Wired Immediacy

• No home No single

careers

Gen Y DotComs

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• I.d. from activity

• Multi channeled Multi

actions

• Planetary group mission

• Temporary deference

• Need change

Gen Y DotComs

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• Passionate – value driven

• Team + personal

relationships

• Short term fast involvement

• Multi channel activities

• choices no spin

• very short term goals

• flexibility innovation

• real positive outcomes

Gen Y DotCom Customers / Employees

Need Want

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Need Want

• Go to their world

• Short fast specific

communications

• No Spin

• What why for whom when

• Actions In the Now

• Expect intuitive response

• Ask them to network

Gen Y DotCom Customers / Employees

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Parallel

Universes

Young

Live

Them

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Facing the future in Building Design :

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thank you www. annimac.com.au