Generating Viral Heat for Brands

Post on 12-May-2015

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What is the difference between rumours and virals? And how can we use this understanding to generate viral heat for brands? My theory!

Transcript of Generating Viral Heat for Brands

Generating Viral Heat

The Anatomy of a Viral CampaignExporting these learnings to the brand world

The Key Task‘Manage the conversations’ around the brand & change them in it’s favor

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