Generating better design ideas

Creativity & Innovation

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Etienne

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More creative

Work harder

Work better as a team

Better techniques

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August 24 2011

$

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A movie...

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1) A small ego2) The ability to

collaborate and work with differences

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the job and therefore, it would be of a disservice to the union to not allow him to hold office just because he doesn't like me.”

- Lincoln on Edward Stanton

No matter what my views of him are personally. He's the most qualified for

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How might we create a collaborativeenvironment?

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The 8 Creative Types - Jason Theodor

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Apple Introduces Revolutionary New Laptop With No Keyboard

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Art director

Copywriter

Designer

Informationarchitect

FlashDeveloper

Account manager

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Opening

ExplorationClosing

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Cras condimentum, tortor sed pellentesque malesuada, eros est egestas tellus, id scelerisque elit lectus vitae purus. Fusce dapibus est et felis pellentesque ut adipiscing diam tempor. Aenean ultricies magna non ante semper pharetra. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec pulvinar rutrum nisl ac imperdiet. Nunc vulputate scelerisque lectus eu adipiscing.

Cras condimentum, tortor sed pellentesque malesuada, eros est egestas tellus, id scelerisque elit lectus vitae purus. Fusce dapibus est et felis pellentesque ut adipiscing diam tempor. Aenean ultricies magna non ante semper pharetra. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec pulvinar rutrum nisl ac imperdiet. Nunc vulputate scelerisque lectus eu adipiscing. imperdiet imperdiet

1. Limited time (timeboxed)

2. Small teams (3 to 5)3. Quantity over quality4. 1 conversation at a time5. Shared accountability6. Wild ideas are allowed7. Build on others' ideas ...

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- General George S. Patton

If you tell people where to go, but not how to get there, you’ll be amazed at the results.

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Example

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ExplorationExploration

Opening

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Exclusion techniquesParallel Design

Brain Writing

Five SketchesTM

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Exploration techniquesInspired by... Apple...Microsoft..

. Google...

Reverse Thinking

Medici Transpositionn

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Exploration techniques

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Exploration techniquesKeywordAssociation + =

Blue SkyThinking

Resource Availability - =

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6 Thinking HatsTM

Spectrum

Child // Adult

How might we?

How might we send a man in space?

Empathic techniques

Information, Emotion, Creativity, Discernment, Optimistic, Facilitator

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Empathic techniques

How Might We... Make a More Refreshing Soap?

Play

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Empathic techniques

How Might We... Make a More Refreshing Soap?

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Empathic techniques2x2

LargeSmall

Friendly

Dangerous

GridEconomic Fun

Fast

Slow

Mid speed

Simple

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Inclusion techniques6-up Sketching

1. 2. 3. ...

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- Jim Glymph, Gehry Partners

If you freeze an idea too quickly, you fall in love with it. If you refine it too quickly, you become attached to it and it becomes very hard to keep exploring, to keep looking for better.”

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Inclusion techniques6-up Sketching

1. 2. 3. ...

Open Sessions

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Other resources

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Closing

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Limited votes

With end users

With techniques

Closing

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A few techniques...

$100 Test

Spectrum Mapping

Build the Checklist

Impact & Effort Matrix Nuf Said

Forced Ranking

Dot Voting

Hot Air Balloon

Speed Boat

Decision Matrix

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Better ideasLess risk

More team engagementShared visionExploring more alternatives

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Post-it...

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Jobs vs Lincoln

Directive

Micro management

Crushes competitors

Creator Leader

Center of attention

Participative

Team first

Hires competitors

Trust & delegation

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More creative

Work harder

Work better as a team

Better techniques

@egarbugli // #ipconf

@egarbugli // #ipconf

www.gogamestorm.com

jasonfurnell.wordpress.com

References

Etienne Garbugliwww.etiennegarbugli.com

•User experience (UX)•Collaborative design•Creative facilitation•Usability testing

@egarbugli egarbugli