Generating Better Design Ideas Through Collaboration

Generating better design ideas

Creativity & Innovation

@egarbugli // #ipconf

Etienne


More creative

Work harder

Work better as a team

Better techniques


August 24 2011

$


A movie...


1) A small ego2) The ability to

collaborate and work with differences


the job and therefore, it would be of a disservice to the union to not allow him to hold office just because he doesn't like me.”

- Lincoln on Edward Stanton

No matter what my views of him are personally. He's the most qualified for


How might we create a collaborativeenvironment?


The 8 Creative Types - Jason Theodor

http://www.slideshare.net/jted/the-8-creative-types


Apple Introduces Revolutionary New Laptop With No Keyboard

http://www.youtube.com/watch?v=9BnLbv6QYcA


Art director

Copywriter

Designer

Informationarchitect

FlashDeveloper

Account manager


Opening

ExplorationClosing


Cras condimentum, tortor sed pellentesque malesuada, eros est egestas tellus, id scelerisque elit lectus vitae purus. Fusce dapibus est et felis pellentesque ut adipiscing diam tempor. Aenean ultricies magna non ante semper pharetra. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec pulvinar rutrum nisl ac imperdiet. Nunc vulputate scelerisque lectus eu adipiscing.

Cras condimentum, tortor sed pellentesque malesuada, eros est egestas tellus, id scelerisque elit lectus vitae purus. Fusce dapibus est et felis pellentesque ut adipiscing diam tempor. Aenean ultricies magna non ante semper pharetra. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec pulvinar rutrum nisl ac imperdiet. Nunc vulputate scelerisque lectus eu adipiscing. imperdiet imperdiet

1. Limited time (timeboxed)

2. Small teams (3 to 5)3. Quantity over quality4. 1 conversation at a time5. Shared accountability6. Wild ideas are allowed7. Build on others' ideas ...


- General George S. Patton

If you tell people where to go, but not how to get there, you’ll be amazed at the results.


Example


ExplorationExploration

Opening


Exclusion techniquesParallel Design

Brain Writing

Five SketchesTM


Exploration techniquesInspired by... Apple...Microsoft..

. Google...

Reverse Thinking

Medici Transpositionn


Exploration techniques


Exploration techniquesKeywordAssociation + =

Blue SkyThinking

Resource Availability - =


6 Thinking HatsTM

Spectrum

Child // Adult

How might we?

How might we send a man in space?

Empathic techniques

Information, Emotion, Creativity, Discernment, Optimistic, Facilitator


Empathic techniques

How Might We... Make a More Refreshing Soap?

Play


Empathic techniques

How Might We... Make a More Refreshing Soap?


Empathic techniques2x2

LargeSmall

Friendly

Dangerous

GridEconomic Fun

Fast

Slow

Mid speed

Simple


Inclusion techniques6-up Sketching

1. 2. 3. ...


- Jim Glymph, Gehry Partners

If you freeze an idea too quickly, you fall in love with it. If you refine it too quickly, you become attached to it and it becomes very hard to keep exploring, to keep looking for better.”


Inclusion techniques6-up Sketching

1. 2. 3. ...

Open Sessions


Other resources


Closing


Limited votes

With end users

With techniques

Closing


A few techniques...

$100 Test

Spectrum Mapping

Build the Checklist

Impact & Effort Matrix Nuf Said

Forced Ranking

Dot Voting

Hot Air Balloon

Speed Boat

Decision Matrix


Better ideasLess risk

More team engagementShared visionExploring more alternatives


Post-it...


Jobs vs Lincoln

Directive

Micro management

Crushes competitors

Creator Leader

Center of attention

Participative

Team first

Hires competitors

Trust & delegation


More creative

Work harder

Work better as a team

Better techniques


www.gogamestorm.com

jasonfurnell.wordpress.com

References

http://gogamestorm.com/

http://jasonfurnell.wordpress.com/

Etienne Garbugliwww.etiennegarbugli.com

•User experience (UX)•Collaborative design•Creative facilitation•Usability testing

@egarbugli egarbugli

http://www.etiennegarbugli.com/

Generating Better Design Ideas Through Collaboration

Design

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