Gathering 'round my circle: Honest Living

I wanted to create a story about Minneapolis. A story that lives on the streets, in the pubsand in the neighborhoods of MPLS.

HELLO!NEXT

This story is going to create an experience. A conversation about Minneapolis and honest living.

Where transactions are turned into conversations and communities form over good beer and honest living.

It’s going to be dynamic. The same story can’t be everywhere.

Fans are going to gather ‘round this circle and create stories of their own.

Instead of saying, it will be doing.

BACKYARD CHILLIN’ EVENT

NEXTIt can sing.

NEXTIt can dance.

NEXTAnd smell a bit, too.

This story will have depth, complexity...

...and a few ice scrapers, too.

Because no community is more authentic than yours.

Join this tribe and feel a part of something bigger than yourself.

Thinking in social circles aint hard to do.You just gotta get out there, and do a little Honest Living.

THANK YOUNEXT

Hillary Heinz

MODERN BRAND BUILDINGPaul Isakson, Senior Strategic Planner, space150

THE BRAND GAPMarty NEUMEIER

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