Gathering 'round my circle: Honest Living
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I wanted to create a story about Minneapolis. A story that lives on the streets, in the pubs and in the neighborhoods of MPLS. HELLO! NEXT
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17-Oct-2014 -
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News & Politics
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Transcript of Gathering 'round my circle: Honest Living
I wanted to create a story about Minneapolis. A story that lives on the streets, in the pubsand in the neighborhoods of MPLS.
HELLO!NEXT
This story is going to create an experience. A conversation about Minneapolis and honest living.
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Where transactions are turned into conversations and communities form over good beer and honest living.
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It’s going to be dynamic. The same story can’t be everywhere.
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Fans are going to gather ‘round this circle and create stories of their own.
Instead of saying, it will be doing.
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BACKYARD CHILLIN’ EVENT
NEXTIt can sing.
NEXTIt can dance.
NEXTAnd smell a bit, too.
This story will have depth, complexity...
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...and a few ice scrapers, too.
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Because no community is more authentic than yours.
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Join this tribe and feel a part of something bigger than yourself.
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Thinking in social circles aint hard to do.You just gotta get out there, and do a little Honest Living.
THANK YOUNEXT
Hillary Heinz
MODERN BRAND BUILDINGPaul Isakson, Senior Strategic Planner, space150
THE BRAND GAPMarty NEUMEIER
INSPIRATION & INFLUENCES
AGAIN
