Gamifying MomsHow today’s mom is social, gaming, and more active then ever

A compilation of lessons learned from the Corporate Social Media Summit NYC 2012

Moms in Social

• 27.9m on Facebook• 9.3m on Blogger• 5.4m on Twitter• 4.1m on Wordpress• 3.1m on Tumblr

Top 5 Social Networks and Blogs among Moms*

*As of March of 2012

Source: Nielsen

Moms in Social

• 61% more likely to visit Pinterest then avg American

• 38% more likely to follow a brand online• 27% more likely to visit Blogger than the avg

American

Moms in Social

• 3 out of 4 American Moms visited Facebook during March 2012

• 50% of all moms actively participating in social media access platform via mobile devices. – In comparison of females overall, and 37% of the

overall population.• 1 in 3 moms are bloggers• 52% of bloggers are parents with kids under 18

years old in their household

Finding Time

How often and why?

•Incentives: rewards, currency, produces, discounts, points, coupons, deals

•Competition: peer recognition, validation, status, fame, social connection, admiration, prominence

•Impact: greener purchases, resources conservation, increased recycling, change behavior.

Tactics for Engagement

The result of playing?

Where are they playing?

When do they play?

What kinds and where?

Activity Breakdown

“Millennial moms want to be smarter, feel engaged, connect with their kids, and learn

something along the way. It should be a productive break, not just something to do because they have

time.”

Samantha Skey, CRO, RecycleBank

Source

http://goo.gl/3fwMB