Post on 13-Jan-2017
© Andrzej Marczewski 2015
Developing the User Types Hexad
• An idea takes time and work to become something usable or useful.
• The following slides show some of the development process I went through creating the User Type Hexad...
• Enjoy
© Andrzej Marczewski 2015
Willing to “Play”
Not Willing to “Play”
Purpose
Autonomy
Mastery
Relatedness / Social
Rewards
Philanthropist
Achiever
Free Spirit
Socialiser
Player
User Types and Motivators The first version!
© Andrzej Marczewski 2015
Structured
Material
Non - Material
Unstructured
Philanthropists
Free Spirits
Socialisers
Achievers
Mastery Autonomy
Relatedness Purpose
User Types – Gain / Structure
© Andrzej Marczewski 2015
User Types – Gain / Acting on – not quite right!
Users
Material
Non - Material
System
Free SpiritsAchievers
PhilanthropistsSocialisers
© Andrzej Marczewski 2015
UN-STRUCTURED
NON-MATERIAL
SYSTEMUSERS
STRUCTURED
MATERIAL
Socialisers
Free Spirits
Philanthropists
Achievers
4 User Types – Gain / Acting on / Structure
© Andrzej Marczewski 2015
INTERACTING
NON-MATERIAL
SYSTEMUSERS
ACTING
MATERIAL
Philanthropists
Free Spirits
Socialisers
Achievers
4 User Types – Gain / Acting on
© Andrzej Marczewski 2015
ExploiterFree Spirit Reward+ =
ConsumerAchiever Reward+ =
Self SeekerPhilanthropist Reward+ =
Socialiser Reward+ = Networker
The Player User Type Expanded
© Andrzej Marczewski 2015
USERS
ACTING
INTERACTING
SYSTEM
Free Spirit
Achiever
Socialiser
Philanthropist
User Types – Acting On / Intrinsic
© Andrzej Marczewski 2015
USERS
ACTING
INTERACTING
SYSTEM
Exploiter
Consumer
Networker
Self Seeker
User Types – Acting On / Extrinsic
© Andrzej Marczewski 2015
8 User Types of Gamification
USERS
Networkers
INTERACTING
EXTRINSIC
SYSTEM
ACTING
Socialisers
Philanthropists
INTRINSIC
Self Seekers Consumers
Free Spirits
Exploiters
Achievers
© Andrzej Marczewski 2015
Andrzej’s 8 User Types
Purpose
Autonomy
Mastery
Relatedness / Social
Reward
Free Spirits
Socialisers
Achievers
Philanthropists
Consumers
Networkers
Exploiters
Self Seekers
Primary
Secondary
Motivations
© Andrzej Marczewski 2015
Free Spirits
Socialisers
Achievers
Philanthropists
Consumers
Networkers
Exploiters
Self Seekers
Social Status Social Connections
Quests
Customisation
Giving
Exclusive Content
Points
Badges
Leaderboards
Levels
Unlockable Content
Social Status Social ConnectionsVirtual Goods Points
Virtual Goods
BadgesVirtual Goods
Exclusive ContentBadgesVirtual Goods Points
Visible Status
© Andrzej Marczewski 2015
Starting to play with 4Keys2Fun
© Andrzej Marczewski 2015
I Stuck with this one for quite a while.
© Andrzej Marczewski 2015
Trying too hard to be different!
© Andrzej Marczewski 2015
User Types Development Ideas
© Andrzej Marczewski 2015
Autonomy
Mastery
Relatedness
Intrinsic
Purpose
ExtrinsicTypes of Motivation
Points Badges
Leaderboards
© Andrzej Marczewski 2015
USERS
ACTING
INTERACTING
SYSTEM
Intrinsically Motivated User Types
Free Spirits
Philanthropists Achievers
Socialisers
Intrinsic
© Andrzej Marczewski 2015
USERS
ACTING
INTERACTING
SYSTEM
Extrinsically Motivated User Types
Exploiter
Self Seeker Consumer
Networker
Extrinsic
© Andrzej Marczewski 2015
Then I discovered Disruptors!
© Andrzej Marczewski 2015
© Andrzej Marczewski 2015
Disruptor
Player
Phila
nthr
opis
tAchiever
Socialiser Free
Spi
rit
Acting
Interacting
SystemUsers
I miss fuzzy duck!
© Andrzej Marczewski 2015
© Andrzej Marczewski 2015
Finally!!!