Transcript of Gamification: Engaging and Motivating Your Users
- 1. Speaker: Mario Herger Igniters Meetup Gamification Hacking:
Engaging and Motivating Your Users Sponsored by:Hosted by:
http://www.vorkspace.com - Remote Team Made Easy
http://meetup.com/igniter
- 2. Mario Herger, PhD GAMIFICATION HACKING
http://enterprise-gamification.com/ mario.herger@gmail.com
@mherger
- 3. Video gamer girl
- 4. Video gamer girl
- 5. Average age of a videogamer? 14 27 37 54
- 6. Average age of a videogamer? 14 27 54 37
- 7. Youth playing videogames: 97%
- 8. Percentage of Women Source:
http://blog.flurry.com/bid/57219/Mobile-Social-Gamers-The-New-Mass-Market-Powerhouse
http://en.wikipedia.org/wiki/Women_and_video_games
- 9. US soldiers playing videogames
- 10. Does Gamification look like this?
- 11. Or more like this?
- 12. LinkedIn & Gamification
- 13. Amazon & Gamification
- 14. Contrex
- 15. Similarities of Games & Work Game Work Tasks
repetitive, but fun repetitive and dull Feedback constantly once a
year Goals clear contradictory, vague Path to Mastery clear unclear
Rules clear, transparent unclear, in-transparent Information right
amount at the right time too much and not enough Failure expected,
spectacular, brag about it forbidden, punished, dont talk about it
Status of Users transparent, timely hidden Promotion meritocracy
kiss-up-o-cracy Collaboration yes yes Speed/Risk high low Autonomy
high mid to low Narrative yes only if you are lucky Obstacles on
purpose accidental
- 16. Play Game Serious Simulation Gamification Spontaneous Rules
Goals Structured Real World Outcome / / In-System (writ-large) / /
Gamification Matrix
- 17. Enterprise Gamification Overarching Picture Enterprise
Gamification Gamification Serious GameSimulation Advergame In
System ERPSim SAP Roadwarrior Magnum Pleasure Hunt Coke Zero /
James Bond SAP Community Network, StackOverflow, Yahoo! Answers
LinkedIn, Amazon Stroke Hero Ten Euro Tetris The Accounted Farm
Simulator Trainz Surgeon Simulator Emergency Simulator MS Ribbon
Hero MySugr Duolingo Zombies Run! Infinite Finite Non-game Context
Game Context Out System Gamification Guru Leaderboard
- 18. San Francisco Garbage Scavengers
- 19. What is Gamification?
- 20. Purposes of Gamification Engage Teach Measure
Entertain
- 21. empathizes with people by adding gameful experiences to
work and life, helping them to fulfill their interests and
motivations for the benefit of all involved parties. Enterprise
Gamification
- 22. Make work/life more fun! Definition of Enterprise
Gamification
- 23. San Francisco Garbage Scavengers
- 24. Gamified apps that you (may) have played Frequent Flyer
Programs
- 25. Intuit - TurboTax Gamified apps that you (may) have
played
- 26. EVs & Hybrids Prius, Nissan Leaf, Chevy Volt, Fiat,
Ford Gamified apps that you (may) have played
- 27. LinkedIn Gamified apps that you (may) have played XING
- 28. Amazon Gamified apps that you (may) have played
- 29. Nike+ Gamified apps that you (may) have played
- 30. Gamification Zombies Run!
- 31. Engagement Crisis
- 32. Gamification Facts & Figures 1 of 7 FoldIt -> 46,000
players solved problem of how to fold proteins in 10 days
(scientists had failed 15 years to solve it) Sources:
http://fold.it
http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
- 33. Gamification Facts & Figures 2 of 7 Bottle Bank Arcade
-> 50x more usage than nearby bottle return Sources:
http://www.thefuntheory.com/bottle-bank-arcade-machine
http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
- 34. Gamification Facts & Figures 3 of 7 Chevrolet Volt
-> 53% reduction in speeding cars Sources:
https://seogadget.co.uk/5-new-examples-of-gamification/
http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
- 35. Gamification Facts & Figures 4 of 7 Restaurant ->
3.1% sales increase, 11% increase in gratuities Sources:
https://seogadget.co.uk/5-new-examples-of-gamification/
http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
- 36. Gamification Facts & Figures 5 of 7 Piano Staircase
-> 66% more people used staircase Sources:
http://www.thefuntheory.com/piano-staircase
http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
- 37. Gamification Facts & Figures 6 of 7 Sales Events ->
Event reporting up from 50 to 85 per week; after game up >10%
Sources: http://ideas.salescontestbuilder.com/
http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
- 38. Gamification Facts & Figures 7 of 7 Call Center ->
15% call time reduced, 8-12% increased sales Sources:
http://online.wsj.com/article/SB10001424052970204294504576615371783795248.html
http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
- 39. The Worlds Oldest Problem
- 40. Gamification Design Elements EGC Wiki:
http://www.enterprise-gamification.com/mediawiki/index.php?title=Gamification_Design_Elements
- 41. Non-digital displays
- 42. Game Design Elements(full & barely legible list) EGC
Wiki:
http://www.enterprise-gamification.com/mediawiki/index.php?title=Gamification_Design_Elements
- 43. Bartles Player Types Achiever Socializer Killer
Explorer