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Dr Patrick Dixon Chairman Global Change Ltd Fellow, Centre for Management Development, London Business School

TakeHoldoftheFutureHowtocreatemoreMagicforTravellers

One word will dominate all

FUTURE TRAVEL

How to make magic for your

customers

Complexity and scale create risks

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10

Strategies often overtaken by events World can change faster than you can hold a board meeting

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Agility

Yet many trends changing more slowly

than people think

Cash growing - bank branches continue -

music, fashions, food - homes and hotel rooms look similar, where are

all the robots?

One word will dominate all

FUTURE TRAVEL

The future of travel is aboutEMOTION

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PeopleEatOutMore

5%inUKwilltakeadventurebreakin2016

Tailor-made/mulA-desAnaAonluxury

CitybreaksnowaspopularasbeachholidaysinsomeEUnaAons

People love visiting Cities and Offices

INSIGHT

Teleworking Only 2.5% of US workers are exclusively home-based

Tele-presence 20% growth pa $4.5 billion

!32 New Market = Trust = Deal

Demandforunusualvenuesisgrowing

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80%lostinseconds

Hotels,travelagentsandcorporateconciergeinstantresponse

Up to 70% of sales of new convenience stores from

people who live <800 metres away

!44

!45

Business travel will continue to grow in

line with global economy and new

demographics

WGP2005-2014(%,constantprices)

VietnamGDP1985-2011

85% of world population will be living in emerging

markets in 10 years

1 billion will migrate over next 30 yearsvast growth of middle class travellers / business flights

Science,technologyengineering,maths

MostSTEMgraduatesareinemergingmarketsJustonegrowinggroupofnewbusinesstravellers

Europe is Dying 4 couples to produce single great-grand child

1 million over 90 year olds in Italy in 12 years time

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Globale-commerce$6.7trillionby2020

ONLINE

TRAVEL

Price Transparency

Travel Price Comparison Travel Agents Loosing Commissions

"Perfection!,"  TripAdvisor Member, FEb 17, 2016 This was a most beautiful Paris hotel. Delightful, all perfect. We will stay again v soon. "Terrible! TripAdvisor Member, Jan 23, 2016 Terrible place, rats, dirty, noisy - sick with food poisoning for 2 weeks. Nearly died.

80%usingwebonmobileswhileoutshopping

8dressesindifferentsizeandcolourdeliveredto

home

LocaAonMarkeAngandMessaging

Chinatravel$15bnonline-500%growthin5years

TravellerscreateownBIGDATA80%under35yearoldsinUS

usesocialmediawhiletravelling

MOBILE

TRAVEL

MOBILE SMART TRAVEL

MobilePaymentsandTickeAng

Room Key

SMSWiFiPassword

RFIDaddresstags-likeFindPhone

InstantAlerts/Updates

egTripitGateChanges

Tracking

80

81

IntegraAon

MANAGE CORPORATE

TRAVEL

COST CUTTING

Can be demoralising

!84

!85

!86

BudgetAirTravel

!87

Personal Apps / SMS eg Hotel Tonight / TripIt / Taxi Magic / ZipCar / Uber

Home sets expectations at work

HOW TO CREATE LOW COST

TRAVEL MAGIC

Little Data often matters

most

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Night Flight or Day Flight Going out or coming home? – work, food,

drink, chat, party, unwind, dark, quiet, sleep, leave

FromMARKETINGcampaigntoALWAYS-ONCONVERSATION

Guiding business travellers on their journey through life

Saving money and time for corporations

• 90%MicrosobR&D• SalesForceR&D>$3bnpa

CLOUD

5.5billioncyberafacks42%increase/year

BigData-InternetofThings-Cloud>160Gbpsindenialofservice1000majorafacks/hrinUK

WorriesaboutUSPrism/securityservices

• CreaKngatouchof

• Magic• foryourCustomers

BeferCustomerExperience

Focusonliflethingsthatmakehugedifferenceatalmostzerocost

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@patrickdixon

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