Future of Mobile Telecom Consumers - Conference Keynote Speaker

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Future of telecom industry. Client experience. Future trends in telecommunications. Bandwidth, new technology, innovation, business use of communications. Virtual teams, virtual communications, why people often do not like videoconference. Consumer behaviour, decisions and use of technology. Conference keynote lecture by Dr Patrick Dixon. Business management. Integration of business solutions, voice over internet protocol, VOIP, servers, websites, streaming and business image. Credit card transactions, secure processing of payments, RFID and biometrics, fingerprint recognition. Mobile phone companies and remittances – payment transfers across countries / national borders. Future innovation and partnership between banks and telecom companies.Why market research often gives wrong answers about future telecom consumer trends. Mobile phone growth and market share in emerging markets, developed markets and developing markets.Importance of SMS for low-income mobile phone users. Bandwidth, video streaming, impact of web TV and mobile phone TV. Impact of YouTube. GPS and mobile advertising, direct marketing using SMS and targeting niche markets. Next generation advertising and commercial promotions.RFID integration into mobile devices. Automatic readouts of RFID and barcode product information. Replacement of credit cards and bank cards using mobile payment systems Divergence and convergence in mobile digital world. All innovation divergent. Dangers of benchmarking – converges on price, features and quality. Competitive advantage from divergence. Reliability and simplicity. Problems synchronising personal organisers, mobile phones and PCs with software such as Outlook, unreliable, over-complex technology fails to deliver as promised. Mobile devices in control systems, automatic meter reading, medical monitoring. Web 2.0 and online communities, mobile blogging, mobile video diaries. Social networks and social networking using online communities, on corporate image, brand development, product sales and recruitment. Old Advertising is dead in web 2.0 world. Call centres + customer relationship management. Atomatic answering systems can destroy client relationships. Keep close to customers: latest call centre technology.

Transcript of Future of Mobile Telecom Consumers - Conference Keynote Speaker

Dr Patrick Dixon Chairman Global Change Ltd

Take Hold of The Future

Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50)

Future of Mobile Telecom Consumers - Keynote for Nokia Siemens Networks (2012)

500 videos of keynoteswww.youtube.com/pjvdixon

over 4 million views

www.globalchange.com14 million unique visitors

http://www.youtube.com/pjvdixon
http://www.youtube.com/pjvdixon
http://www.globalchange.com
http://www.globalchange.com

Related                                                                                                      Issues  

Wild  Cards:  Risk  Management

12

The future is about

Text

The future is about

EMOTION

18

80%  lost  in  20  seconds  

               

1 billion children cities

Middle Class --> high end mobiles: 300m India - 100m Africa

Europe Dying

4 couples needed to produce just one

great-grandchild

18 million children in Turkey will be adults in next 15 years

Vodafone Mastercard Sprint

Vamoosle

•M-­‐Pesa  -­‐  Kenya  -­‐  15m  people  -­‐  $9bn  pa•EU  60-­‐100  bn  pa  spent  processing  in  EU

UK  Card  market  in  2011

•Transac=ons  >  EU  650  billion  pa  •Credit  card  debt  >  EU  65bn•Average  card  interest  rate  16%•2%  commissions  worth  EU  14bn

Free mobile devices... calls / web / video / games

2010                                                  2013                                    2015                                                    

Data

• Zettabyte = 1024 ExabytesExabyte = 1024 PetabytesPetabyte = 1024 TerabytesTerabytes = 1024 Gigabytes That's a data Data

• Zettabyte = 1024 ExabytesExabyte = 1024 PetabytesPetabyte = 1024 TerabytesTerabytes = 1024 Gigabytes That's a data What does the

Datamean for your

customers?

Rich Media

US online video ad spending to grow 43.1% in 2012 Home QR

evening is best time for Twitter reads

Future Search:Why had to change

social networks just in time

1  trillionpages  a  month

Vote for Great Content: +++ Democratic Drive

33%  in  UK  don’t  watch  live  TV

95%  EU  bandwidth  soon  video

Data  revenue  Kenya  >  SMS

Pricing  models  broken  in  many  naMons

Some  users  in  France  >  30  gig  in  days

Ecosystem

•Home•Work•Online•Offline•Sales•Entertain•Phone•Mobile•Chat•Social web• Mobile• TV / video

ONECUSTOMER

•Individuals•Family•Community•Wide World

Making Life Better

Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50)

Future of Mobile Telecom Consumers - Keynote for Nokia Siemens Networks (2012)

500 videos of keynoteswww.youtube.com/pjvdixon

over 4 million views

www.globalchange.com14 million unique visitors

http://www.youtube.com/pjvdixon
http://www.youtube.com/pjvdixon
http://www.globalchange.com
http://www.globalchange.com

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