Future of Mobile Telecom Consumers - Conference Keynote Speaker
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Dr Patrick Dixon Chairman Global Change Ltd Take Hold of The Future
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Future of telecom industry. Client experience. Future trends in telecommunications. Bandwidth, new technology, innovation, business use of communications. Virtual teams, virtual communications, why people often do not like videoconference. Consumer behaviour, decisions and use of technology. Conference keynote lecture by Dr Patrick Dixon. Business management. Integration of business solutions, voice over internet protocol, VOIP, servers, websites, streaming and business image. Credit card transactions, secure processing of payments, RFID and biometrics, fingerprint recognition. Mobile phone companies and remittances – payment transfers across countries / national borders. Future innovation and partnership between banks and telecom companies.Why market research often gives wrong answers about future telecom consumer trends. Mobile phone growth and market share in emerging markets, developed markets and developing markets.Importance of SMS for low-income mobile phone users. Bandwidth, video streaming, impact of web TV and mobile phone TV. Impact of YouTube. GPS and mobile advertising, direct marketing using SMS and targeting niche markets. Next generation advertising and commercial promotions.RFID integration into mobile devices. Automatic readouts of RFID and barcode product information. Replacement of credit cards and bank cards using mobile payment systems Divergence and convergence in mobile digital world. All innovation divergent. Dangers of benchmarking – converges on price, features and quality. Competitive advantage from divergence. Reliability and simplicity. Problems synchronising personal organisers, mobile phones and PCs with software such as Outlook, unreliable, over-complex technology fails to deliver as promised. Mobile devices in control systems, automatic meter reading, medical monitoring. Web 2.0 and online communities, mobile blogging, mobile video diaries. Social networks and social networking using online communities, on corporate image, brand development, product sales and recruitment. Old Advertising is dead in web 2.0 world. Call centres + customer relationship management. Atomatic answering systems can destroy client relationships. Keep close to customers: latest call centre technology.
Transcript of Future of Mobile Telecom Consumers - Conference Keynote Speaker
Dr Patrick Dixon Chairman Global Change Ltd
Take Hold of The Future
Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50)
Future of Mobile Telecom Consumers - Keynote for Nokia Siemens Networks (2012)
500 videos of keynoteswww.youtube.com/pjvdixon
over 4 million views
www.globalchange.com14 million unique visitors
Related Issues
Wild Cards: Risk Management
12
The future is about
Text
The future is about
EMOTION
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80% lost in 20 seconds
1 billion children cities
Middle Class --> high end mobiles: 300m India - 100m Africa
Europe Dying
4 couples needed to produce just one
great-grandchild
18 million children in Turkey will be adults in next 15 years
Vodafone Mastercard Sprint
Vamoosle
•M-‐Pesa -‐ Kenya -‐ 15m people -‐ $9bn pa•EU 60-‐100 bn pa spent processing in EU
UK Card market in 2011
•Transac=ons > EU 650 billion pa •Credit card debt > EU 65bn•Average card interest rate 16%•2% commissions worth EU 14bn
Free mobile devices... calls / web / video / games
2010 2013 2015
Data
• Zettabyte = 1024 ExabytesExabyte = 1024 PetabytesPetabyte = 1024 TerabytesTerabytes = 1024 Gigabytes That's a data Data
• Zettabyte = 1024 ExabytesExabyte = 1024 PetabytesPetabyte = 1024 TerabytesTerabytes = 1024 Gigabytes That's a data What does the
Datamean for your
customers?
Rich Media
US online video ad spending to grow 43.1% in 2012 Home QR
evening is best time for Twitter reads
Future Search:Why had to change
social networks just in time
1 trillionpages a month
Vote for Great Content: +++ Democratic Drive
33% in UK don’t watch live TV
95% EU bandwidth soon video
Data revenue Kenya > SMS
Pricing models broken in many naMons
Some users in France > 30 gig in days
Ecosystem
•Home•Work•Online•Offline•Sales•Entertain•Phone•Mobile•Chat•Social web• Mobile• TV / video
ONECUSTOMER
•Individuals•Family•Community•Wide World
Making Life Better
Patrick Dixon is Chairman of Global Change Ltd, Author of 15 books and has been ranked one of the 20 most influential business thinkers alive today (Thinkers 50)
Future of Mobile Telecom Consumers - Keynote for Nokia Siemens Networks (2012)
500 videos of keynoteswww.youtube.com/pjvdixon
over 4 million views
www.globalchange.com14 million unique visitors
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