Future of Digital - how to create magic for customers - conference keynote speaker

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Transcript of Future of Digital - how to create magic for customers - conference keynote speaker

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Dr Patrick Dixon Chairman Global Change Ltd Fellow, Centre for Management Development, London Business School

TheTruthaboutourDigitalFutureandhowsmallthingswillcreatehugemagic

Ins7tu7onalBlindness-beyonddata

One word will dominate all

FUTURE

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But many trends changing more slowly

than people think

Cash growing - bank branches continue - music,

fashions, trains, planes, hotels, homes, furniture

shops, fast food and supermarkets very similar

Robots in Factories only 7% pa 92,000-170,000 2000-2012

REALITY CHECK

3D scans - 3D printing

One word will dominate all

FUTURE

The future is aboutEMOTION

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80%lostinseconds

Up to 70% of sales of new convenience

stores from people who live <800 metres away

Pop-uppagesPaidlis4ngsSMSadvertsYouTubeAds

AutoplayVideosFillformtogainaccess

Most online sales will be MOBILE

remote control to our lives

Loca4onMarke4ngandMessaging

TescosentSMSmessagesto25-34-yroldwomeninwalkingdistanceofastore,offering

£5discountvouchers

40,000walkedintostore

Instant information

10bnvideoviewsadaySnapChat

8dressesindifferentsizeandcolourdeliveredto

home

Over4000roadhauliersinEU

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MobilePayment

Mobiledevicesalreadyusedtomakepaymentsofover$640bnpa-growing40%annually

40%ofKenya’seconomyisnowcarriedoutusingm-PesaplaTormalone-e-walletlikeEZ-Cash

>65%spend>65yearsold>1billion>60by2020

WearableHealthDeviceswillbealmost

universal

16yearsofcontracep4vesonsinglechip

Internet of Things

Mostpa4entswillhavemoredatathantheirphysiciansabouttheircondi4on

$12bn security, control, monitoringhome automation market by 2018

90% all global data

generated in last 2 years

BigDataandLi\leData

Little Data often matters

most

Predicting Failures

Predic4ngeventsinoilrigs,fiberop4ccables-eventennis

Self-diagnosing and healing

Predicting Fraud

WebofThings-BigData-Cloud-Robo4cs-AI>440mpeople’sdetailslostinsinglea\ack

180bnspamemailsaday600mnewviruses,malware,trojansayear70%largecorpora4onshavebeenhacked

100,000a\acksanhouronUSNavyParalysisofEstoniagovernmentin2007

WorriesaboutUS,Russia,Chinapenetra4onofweb/cloudfollowingPrismHackingcostUS$1bnin2015

Summary:Emo4oniskeytounderstandingfutureofdigitalandwiderfuture,andsmallthingscancreatehugemagic

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Dr Patrick Dixon Chairman Global Change Ltd Fellow, Centre for Management Development, London Business School

AGlimpseintotheDigitalFutureSeizingopportunityandmanagingrisk