FundraisingBig DataMajor Donors might not be the expectedprize - MultiChannel Donors are the HiddenTreasure

Donor Types and Contributions to Overall Giving

Donor Behavior▫ Online only▫ Offline only▫ Monthly only▫ Multichannel

Modes of Giving: Historical Trends (2010, 2014, 2017)

Year Offlinedonors

Monthlydonors

Onlinedonors

Multichanneldonors

2010 99.1% 0.1% 0.6% 0.2%

2014 94.5% 0.3% 4.2% 1.0%

2017 89.4% 0.6% 7.9% 2.1%

Median Number of Gifts (2017) By Mode

Number of Years Donors Gave (2012 - 2017) By Mode

Multichannel Donors: Number of Years They Have Given

Key Takeaways

What you can do to raise moremoney for your organization

Three Keys ToFundraisingSuccess

Major Donors

MultichannelFundraising

Monthly Donors

KEY TAKEAWAY #1

Major donors contribute anoutsized percentage of yourorganization’s total contributionrevenue.

Major Donors

Research and engagethe major givers inyour network.

Identify prospects for major giving● Giving history and segmentation of donors● Your organization’s appropriate major gift threshold

Create a major gift portfolio● Structured visits for Executive Director, Trustees, and staff● Scheduled appointments and action lists in your donor

management system for tiers of donors within your toptargets.

Measure, optimize, and INVEST in your program● Set targets for fundraising and watch closely!● Conduct campaign analysis and create refinement

strategies● Majors donors pay-off! New prospect engagement

requires investment. Typically ROI is 8x-10x.

KEY TAKEAWAY #2

Monthly giving programs helpyou retain donors and raisemore money.

MonthlyDonors

Improve donorretention byenabling people toeffortlessly pledgerecurring gifts.

● Convince your organisation to start arecurring donor program

● Administrate your recurring donor programefficiently with donor CRM software

● Calculate the impact of converting just 3% to5% of your episodic donors to monthlydonors

● Organize your processes and recognition tomaximize impact

● Set up monthly donation processing options

KEY TAKEAWAY #3

Multichannel donor engagementgenerates the greatest results.

MultichannelFundraising

Be everywhere. Letdonors engage ontheir own terms.

Empower your donors to give when theywant, the way they want to, in the amountthat they prefer.

● Direct Mail● Email● Face-to-Face● Text● Social Media● Events

What story is yourdata telling you?

▫ Your donor demographics▫ Your most effective campaigns▫ Your next best move

Make the most of your data withfundraising software that helps youmaximize donor engagement, donorretention, and donor development.

Learn more at

donorperfect.com