Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms....

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Fundraising Big Data Major Donors might not be the expected prize - MultiChannel Donors are the Hidden Treasure

Transcript of Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms....

Page 1: Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms. Empower your donors to give when they want, the way they want to, in the amount

FundraisingBig DataMajor Donors might not be the expectedprize - MultiChannel Donors are the HiddenTreasure

Page 2: Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms. Empower your donors to give when they want, the way they want to, in the amount

Donor Types and Contributions to Overall Giving

Page 3: Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms. Empower your donors to give when they want, the way they want to, in the amount

Donor Behavior▫ Online only▫ Offline only▫ Monthly only▫ Multichannel

Page 4: Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms. Empower your donors to give when they want, the way they want to, in the amount

Modes of Giving: Historical Trends (2010, 2014, 2017)

Year Offlinedonors

Monthlydonors

Onlinedonors

Multichanneldonors

2010 99.1% 0.1% 0.6% 0.2%

2014 94.5% 0.3% 4.2% 1.0%

2017 89.4% 0.6% 7.9% 2.1%

Page 5: Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms. Empower your donors to give when they want, the way they want to, in the amount

Median Number of Gifts (2017) By Mode

Page 6: Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms. Empower your donors to give when they want, the way they want to, in the amount

Number of Years Donors Gave (2012 - 2017) By Mode

Page 7: Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms. Empower your donors to give when they want, the way they want to, in the amount

Multichannel Donors: Number of Years They Have Given

Page 8: Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms. Empower your donors to give when they want, the way they want to, in the amount

Key Takeaways

What you can do to raise moremoney for your organization

Page 9: Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms. Empower your donors to give when they want, the way they want to, in the amount

Three Keys ToFundraisingSuccess

Major Donors

MultichannelFundraising

Monthly Donors

Page 10: Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms. Empower your donors to give when they want, the way they want to, in the amount

KEY TAKEAWAY #1

Major donors contribute anoutsized percentage of yourorganization’s total contributionrevenue.

Page 11: Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms. Empower your donors to give when they want, the way they want to, in the amount

Major Donors

Research and engagethe major givers inyour network.

Identify prospects for major giving● Giving history and segmentation of donors● Your organization’s appropriate major gift threshold

Create a major gift portfolio● Structured visits for Executive Director, Trustees, and staff● Scheduled appointments and action lists in your donor

management system for tiers of donors within your toptargets.

Measure, optimize, and INVEST in your program● Set targets for fundraising and watch closely!● Conduct campaign analysis and create refinement

strategies● Majors donors pay-off! New prospect engagement

requires investment. Typically ROI is 8x-10x.

Page 12: Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms. Empower your donors to give when they want, the way they want to, in the amount

KEY TAKEAWAY #2

Monthly giving programs helpyou retain donors and raisemore money.

Page 13: Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms. Empower your donors to give when they want, the way they want to, in the amount

MonthlyDonors

Improve donorretention byenabling people toeffortlessly pledgerecurring gifts.

● Convince your organisation to start arecurring donor program

● Administrate your recurring donor programefficiently with donor CRM software

● Calculate the impact of converting just 3% to5% of your episodic donors to monthlydonors

● Organize your processes and recognition tomaximize impact

● Set up monthly donation processing options

Page 14: Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms. Empower your donors to give when they want, the way they want to, in the amount

KEY TAKEAWAY #3

Multichannel donor engagementgenerates the greatest results.

Page 15: Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms. Empower your donors to give when they want, the way they want to, in the amount

MultichannelFundraising

Be everywhere. Letdonors engage ontheir own terms.

Empower your donors to give when theywant, the way they want to, in the amountthat they prefer.

● Direct Mail● Email● Face-to-Face● Text● Social Media● Events

Page 16: Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms. Empower your donors to give when they want, the way they want to, in the amount

What story is yourdata telling you?

▫ Your donor demographics▫ Your most effective campaigns▫ Your next best move

Make the most of your data withfundraising software that helps youmaximize donor engagement, donorretention, and donor development.

Page 17: Fundraising Big Data...Multichannel Fundraising Be everywhere. Let donors engage on their own terms. Empower your donors to give when they want, the way they want to, in the amount

Learn more at

donorperfect.com