Situation Analysis

BUT…how is your product knowledge delivered now?

WHO is responsible? HOW OFTEN is it done? HOW EFFECTIVE is it? HOW do you KNOW?

Product-Specific Sales Training is more critical than ever to Customer Satisfaction and Employee/Sales Partner Retention...

Product-Specific Sales Training is more critical than ever to Customer Satisfaction and Employee/Sales Partner Retention...

• Little regular interaction with HQ

• Differing levels of selling experience

• Varying objectives and motivation

• Responsibility for a wide array of product groups

• Serving every foodservice segment

• Selling into a highly fragmented supply chain

• A common message to the field

• Better trained, more confident representation

• Improved customer penetration

• New customer acquisition

• Customer loyalty and satisfaction

• Improvement of field sales relations, motivation, and performance

The foodservice sales chain includes direct & market-based representatives

with:

Foodservice UniversityFoodservice University®® can assure:

The Reality Reality Revised

Who is Foodservice University®?

An Interactive, Web-based Training Resource developed for the Foodservice industryAn Interactive, Web-based Training Resource developed for the Foodservice industry

An organization established in 1999, staffed by experienced Foodservice Professionals from all sectors of the industry

An organization established in 1999, staffed by experienced Foodservice Professionals from all sectors of the industry

A state-of-the art industry platform for knowledge distribution and eLearningA state-of-the art industry platform for knowledge distribution and eLearning

Who is Foodservice University®?

Your Sales & Marketing Information

– “Repurposed” for online asynchronous eLearning

– FOCUSED on product knowledge and the selling process

– Modular Courseware: 30 frames of content, 12 quizzes, and 10-question random-selected Final Exam

Delivered in Flash™ Technology– Audio, animation, and full-motion

video capabilities

Corporate IT friendly– Dial-up or Broadband connections

– A Thawte® Secure Site

Why Use Web-based eLearning?

• Cost effective

• Track results and comprehension

• On-demand availability

• Interactivity aids in comprehension

• Delivers a consistent message

• Dynamically updated to reflect your needs

• Easily blends with other sales productivity initiatives

Students Learn More With Web Based Training

Retention Rate

40%

20%

Listening Listening/Visual Listening/Visual & Interactive

75%

Foodservice University® Client Applications

• Core product training for field sales, DSR’s, and sales support staff

• New product rollouts

• Communication of marketing objectives

• Chain account product implementation

• As a component of broker certification

• To reinforce complex sales initiatives

• Drive/Focus Sales and Profitability

• Orient customer service and staff

Let’s See How It Works!

Final Examination

FSU PowerFEEDBACK™

Management Reporting System

FSU PowerFEEDBACK™

Management Reporting System

Foodservice University® Program Summary

A professionally developed, interactive eLearning system

Cost effective with a tangible ROI

Easily implemented and managed

Online…on-demand

Tracking assures accountability

Customized to meet your objectives

Maintains a consistent field message

Becomes a permanent sales resource

Fosters broker and distributor partnership

Empower your sales group

and assure their effectiveness by enrolling them in

Foodservice University®

Thomas D. RectorPresident

P.O. Box 28069 Atlanta GA 30358

Office 770.956.7494 Wireless 404.394.1849

trector@foodserviceu.com ~ www.foodserviceu.com