FROOTI MANGO DRINK

GROUP MEMBERS-

SHAHBAAZ AHMED

RAJNI VASHISHT

SALONI

SHRAVAN

SWATI

INTRODUCTION FLAGSHIP PRODUCT OF PARLE AGRO PVT. LTD

LARGEST SELLING MANGO DRINK.

PACKING

TASTE

EXPORT

ENDORSEMENT

CONCEPT AND CLIMAX

BRAND PROFILE

FOUNDED IN 1929 OWNED BY CHAUHAN FAMILY OF VILE PARLE, MUMBAI.

LED BY PRAKASH CHAUHAN AND HIS DAUGHTERS.

BEST KNOWN FOR PARLE-G.

THREE MAJOR BUSINESS-

1. BEVERAGES (APPY FIZZ, FROOTI)

2. WATER (BAILLEY)

3. FOODS (CONFECTIONARY- SOFTEASE, SNACKS- HIPPO)

THEME

CRAVING BEHAVIOUR OF ADULTS LIKE KIDS.

STAR POWER TRANSFORMS INNOCENT PLAYERS INTO LIP SMACKING CHILDREN.

FOCUS ON EVERY AGE GROUP.

LOGICAL APPEAL

MASS APPEAL

BRAND POWER.

CLIMATE FACTOR.

EMOTIONAL CONNECT

TAGLINE- “MANGO FROOTI, FRESH AND JUICY”

CHANGED TO “ JUICE UP YOUR LIFE”.

REPOSITIONING TO OLD TAGLINE.

GROWTH OF ADULT CONSUMERS IN THE MARKET.

OVERALL IMPACT-

MARKETING GROWTH OF 40% IN THE BEVERAGES.

STRONG COMPETITOR TO SLICE, MAAZA.

ALTERNATIVES TO COKE AND PEPSI.

SOCIAL VISIBILITY-

1. YOUTUBE ACCOUNT INCREASED BY 600%

2. TWITTER HANDLE INCREASED BY 8 MILLION FOLLOWERS.