CB Project Frooti by abhishek pathak

31
Consumer Behavior Project on Repositioning of Frooti SUBMITTED TO: SUBMITTED BY: Abhishek Pathak Aparna Srivastava Faraz Khan Kapil Dev Agrawal Rahul Pandey Shubam Sharma Saravjeet Singh Prof. Ashwin Bhatia

Transcript of CB Project Frooti by abhishek pathak

Page 1: CB Project Frooti by abhishek pathak

Consumer Behavior Project on Repositioning of Frooti

SUBMITTED TO:

SUBMITTED BY: Abhishek Pathak

Aparna Srivastava

Faraz Khan

Kapil Dev Agrawal

Rahul Pandey

Shubam Sharma

Saravjeet Singh

Prof. Ashwin Bhatia

Page 2: CB Project Frooti by abhishek pathak

ACKNOWLEGDEMENT

It is our privilege to take the opportunity to thanks all those who have directly or indirectly helped us in the completion of this present Project work. We are delighted to thanks Prof. Ashwin Bhatia for his able guidance, constructive criticism and generous help throughout project. We would also like to express our appreciation for the encouragement and direct assistance, excellent cooperation, valuable suggestion and help given by him at every step of our project. Words fail to express our humble gratitude and profound regards to our Parents for their affectionate encouragement and blessing which always being a source of inspiration for me without which, it could not have been possible to achieve the objective.

Page 3: CB Project Frooti by abhishek pathak

COMPANY PROFILE

PARLE AGRO PVT. LTD.

MISSION:

“To provide consumers superior, wholesome agro based food and

drink bands through which Parle can build a profitable; growth oriented

organization.”

Parlet is a leading Indian Food and Beverage Company, the only

Indian transnational giant with the past experience of having successfully

launched leading soft drink brands like “Frooti, Apply, N - Joi and

Bailley”. Today its brand portfolio consists of No. 1 brands like Frooti

along with Apply, N-Joi and Bailley. Parle agro was the first to ide ntify

the dormant mango segment in India and launch India‟s first national

Mango drink - Frooti Mango. Today, the Parle Group turnover is over

Rs.600 crore with a group strength of over 1000 employees, including over

400 professionals.

PRODUCTS

1. FROOTI

2. BAILLEY AQUA

3. N-JOI

4. APPY

Page 4: CB Project Frooti by abhishek pathak

WHY FROOTI:

Soft drink market can be divided into two categories: -

1. Carbonated soft drink

2. Non-carbonated soft drink (NCSD).

Frooti is the market leader in the NCSD category with around 60%

market share. The NCSD market is growing but there is intense

competition among the various segments in this market. The market share

of Frooti in the NCSD category is on the decline because of the Fruit Juice

Segment, which is increasing at the rate of 20% per annum along with the

sluggish growth of the Fruit drink segment. To counter this onslaught,

Frooti has introduced PET bottle packing in 250 ml, 500 ml and 1000 ml

and Tetra-pack packing in 65 ml quantity. Therefore, we have taken up

this project to suggest recommendations to Parle to increase the share of

Frooti in NCSD category and to study the market response of the new

packaging of Frooti.

Page 5: CB Project Frooti by abhishek pathak

ABOUT FROOTI

Mango - India‟s national and most premium fruit was a virtually

untapped segment until the year 1985, which saw the launch of Frooti

Mango in a trendy convenient tetra -pack. Frooti Mango is Parle Agro‟s

flagship brand and India‟s leading fruit drink wi th an 85% market

share.Now, Frooti also comes in PET bottle packing. Frooti is like an

Indian ambassador and is a hot favourite not only in India but all across

the world. Frooti is the first tetrapak fruit juice in India. Launched in 1984, Frooti still

holds a dominant position in the Rs300 crore tetrapak fruit juice (TFJ) market. Frooti

over these years have carved out a niche for itself in the market. Frooti instantly caught

the fancy of Indian consumer with its tetrapak and some smart campaigns. Initially the

drink was positioned as a kids drink. The product was perceived as a healthy fruit

drink by the mothers . So within a short span of time ,the brand was an alternative to

the “unhealthy” colas. The tetrapak had other benefits also . Fruit juice is a perishable

product and tetrapak have extended the shelf life of Frooti because tetrapaks have 2

layers of paper and a plastic coating that ensured tamper proof and enhanced shelf life.

Lured by the success of Frooti, there was a lot of new launches in the TFJ market.

Players like Godrej with Jumpin, kissan etc tried their luck in this market but failed to

dislodge Frooti. Frooti was positioned as a mango drink that is “Fresh-n-juicy” For

over a 7 years, the company promoted the product using that famous baseline. The

product have tried to create excitement in the market through a series of new variants

and packing. But in late ninetees the brand was facing stagnated sales. The company

tried to excite the market with an orange and pineapple variant but both the variant

bombed. The came the experiment with packaging. The YO! Frooti variant came with a

slim paper can aimed at the college going youth. Worried by the stagnating sales, Parle

tried to reposition the brand to appeal to youth aged between 16-21. The positioning

changed to be more fun based. The package also changed. The old green color of the

bottle changed to brighter mango color with lot of graphics added to it.One of the most

famous marketing campaigns India have witnessed took place during the repositioning.

Page 6: CB Project Frooti by abhishek pathak

The campaign is the famous “ Digen Verma “ campaign. This campaign was considered

as one of the most successful teaser campaigns in India. The campaign lasted for 15

days started in February 2001. The campaign was about a faceless person Digen Verma.

There were posters and outdoors all across the markets that had messages like “Who is

Digen verma” “ Digen Verma was here” etc. This created lot of excitement in the market

and “Digen Verma “became the most talked about faceless name at that time. The

campaign was executed by Everest communication. But the campaign was not followed

up and the hype was not translated to long term brand building. Frooti is basically a

nectar based drink so it is not 100% fruit juice, it also have some preservatives added to

increase the shelf life. Although Frooti did not face much competition in the category it

created, competition came from a slightly different category, 100% fruit juices. Parle saw

the emergence of the “ 100% fruit drink market and launched “Njoy” brand but it did

not clicked. Parle could have extended Frooti to this market also .The brand Real from

Dabur is the main player in this category. Real effectively positioned itself as a premium

healthy drink for adults. Frooti was not able to appeal to adults and was considered as a

mango drink while Real is not restricted to any flavour. Frooti also changed its

positioning statement from „Fresh-N-juicy” to “Juice Up your life” which have not

clicked with the customers. Although Frooti enjoys a commanding (75%) market share,

Frooti is facing stagnation. May be some serious steps should be taken to increase the

usage of the product. The launch of PET bottle Frooti is a step in this direction. Recently

Frooti also launched a “Green mango” variant just to create some hype in the market.

Frooti may have to reposition itself again to appeal to cola drinkers.

Page 7: CB Project Frooti by abhishek pathak

INDUSTRY PROFILE

NON-CARBONATED SOFT DRINK INDUSTRY IN INDIA

AN OVERVIEW:

The non-carbonated SOFT DRINK (NCSD) sector can be classified as

Fruit drinks, Nectar and Juices. The classification is based on the

percentage of the fruit pulp content in the beverage. Fruit drink has to

have minimum fruit pulp content of 10%, while Nectar needs to have a

minimum fruit pulp content of 25%. The total size of the branded non -

carbonated beverages in the organized segment is estimated at Rs.500

crores. The Fruit drink segment is estimated at Rs.250 -300 crores, while

the Juice market (Branded & Packaged) is estimated at Rs 150 crores.

Nectar is a small category of around Rs 35 -50 crores. In the fruit drink

category, Parle‟s Frooti, Godrej‟s Jumpin and Coca -Cola‟s Maaza and

Pepsi‟s Slice are the major brands. In the Nectar segment, the key national

players are - Dabur, Godrej Xs and Parle‟s Appy. The two key national

level players in the juice segment are Tropicana and Real. Real is the

market leader with 55-60% market share. Tropicana has an estimated

share of 30-35%. Several local / regional brands also exist, besides a huge

unorganized sector. The Juice category is the fastest growing segment at

present, estimated to be growing by 20-25% p.a. The fruit drinks category

has also been witnessing growth of around 5% p.a. The main reason for

this growth in the NCSD Category is the change of the consumer

preference from the carbonated to the non -carbonated soft drink sector

mainly due to increasing Health Awareness among consumers and the

Pesticide issue relating to Coke and Pepsi. In the Fruit D rink segment,

Frooti is the clear market leader with around 85% market share but in the

NCSD category as a whole, its share has been declining because of the

growth in Fruit Juice segment.So, with the growth of the NCSD category,

Page 8: CB Project Frooti by abhishek pathak

Frooti has to compete with all the segments in this category to take a

larger share of this growth.

Non-Carbonated

Soft Drink

Fruit Juice

Category

Fruit Drink

Category

Fruit Nectar

Category

Major Players

Real

Tropicana

Major Players

Frooti

Jumpin

Slice

Maaza

Major Players

Appy

X‟s

COMPETITORS:

The main competitors of Frooti are as follows: -

1. Maaza

2. Slice

3. Real

4. Tropicana

5. Jumpin

Page 9: CB Project Frooti by abhishek pathak

We are not taking into account the nectar segment as it constitutes a small

part of the NCSD category and also, the growth is very sluggish in this

segment.

MARKETING MIX

Marketing decisions generally fall into the following four controllable

categories:-

1. Product

2. Price

3. Place (distribution)

4. Promotion

The term “marketing mix” became popularized after Neil H. Borden

published his 1964 article, The Concept of the Marketing Mix. Borden

began using the term in his teaching in the late 1940‟s after James Cul liton

had described the marketing manager as a “mixer of ingredients”. The

ingredients in Borden‟s marketing mix included product planning,

pricing, branding, distribution channels, personal selling, advertising,

promotions, packaging, display, servicing, physical handling, and fact

finding and analysis‟ . Jerome McCarthy later grouped these ingredients

into the four categories that today are known as the 4 P‟s of marketing,

Product, price, place and promotion.

These four P‟s are the parameters that the mar keting manager can control,

subject to the internal and external constraints of the marketing

environment. The goal is to make decisions that center the four P‟s on the

customers in the target market in order to create perceived value and

generate a positive response.

Page 10: CB Project Frooti by abhishek pathak

PRODUCT DECISIONS:

The term “product” refers to tangible, physical products as well as

services. Here are some examples of the product decisions to be made:

1. Brand name

2. Functionality

3. Styling

4. Quality

5. Safety

PRODUCT:

A product is anything that can be offered to a market to satisfy a want or

need.

India‟s first real fruit drink in a Tetra Pak is available in - Frooti

Mango, Green Mango. Frooti Mango is from premium Indian Mangoes.

Frooti has also been introduced in PET bottle packing. Mango Frooti

contains vitamin A which is essential for eye sight, growth and healthy

skin. Frooti is a delicious and refreshing ready to serve fruit beverage.

Frooti comes in Fruit drink segment of NCSD category (NON -

CARBONATED SOFT DRINK).

Frooti is available in following quantities: -

65 ml (only Tetra pack packaging)

200 ml (only Tetra pack packaging)

250 ml

500 ml (only PET Bottle)

1000 ml (only PET Bottle)

Hence, we can see that Frooti has got a very large quantity basket.

Page 11: CB Project Frooti by abhishek pathak

PRICE DECISIONS:

Some examples of pricing decisions to be made include:

1. Pricing strategy (skim, penetration, etc)

2. Suggested retail price

3. Volume discounts and wholesale pricing

4. Cash and early payment discounts

5. Seasonal pricing

6. Bundling

7. Price flexibility

8. Price discrimination

PRICE:

TETRA PACK PACKAGING

QUANTITY PRICE (Rs.)

65 ml 2.50

165 ml 10.00

200 ml 12.00

PET BOTTLE PACKAGING

QUANTITY PRICE (Rs.)

220 ml 15.00

600 ml 25.00

1000 ml 40.00

Page 12: CB Project Frooti by abhishek pathak

In order to maintain its position as a market leader, Frooti is offering its

product in different quantities and prices depending upon the consumer

requirements, preferences and income -levels.

As we can see from the above table, Frooti‟s n ew 65 ml packaging is

priced at Rs 2.50 only, targeting the lower income -group and it has also

been introduced in PET bottle packaging as it is more cost -effective as

compared to Tetra-pack packaging to become more competitive in the

market.

DISTRIBUTION (PLACE) DECISIONS:

Distribution is about getting the products to the customer.

Some examples of distribution decisions include:

1. Distribution channels

2. Market coverage (inclusive, selective, or exclusive distribution)

3. Specific channel members

4. Inventory management

5. Warehousing

6. Distribution centers

7. Order processing

8. Transportation

9. Reverse logistics

Page 13: CB Project Frooti by abhishek pathak

PLACE:

Frooti is the highest distributed brand in Fruit drink segment with an 85%

market share in India. Frooti reaches more than 10 lakh retail outlets

through more than 1500 distributors and wholesalers directly and

indirectly. This is borne out by Parle Agro winning the Beverage Industry

award for the Best Managed Supply Chain 2002 and the Highest Retail

Availability in the year 2002

PROMOTION DECISIONS

In the context of the marketing mix, promotion represents the various

aspects of marketing communication, that is, the

Communication of information about the product with the goal of

generating a positive customer response.

Promotion decisions include:

1. Promotional strategy (push, pull, etc)

2. Advertising

3. Personal selling & sales force

4. Sales promotions

5. Public relations & publicity

6. Marketing communications budget

Page 14: CB Project Frooti by abhishek pathak

PROMOTION:

In a strategic move, Parle Agro Ltd is revamping its marketing pl ans

in a bid to promote its flagship brand „Frooti‟ in the overcrowded

category. In fact, the company has taken a different marketing route by

launching a host of new retailing and packaging initiatives to pump up

volumes. Three years ago, Parle Agro intro duced a mysterious character

cal led „Digen Verma‟ and created a hype around this person through an

aggressive outdoor campaign which was quiet a success. Parle Agro had

introduced two characters called Froo and Ti on every 200 ml pack of

Frooti as part of its retailing initiative. These two characters are being

displayed on the packs of the drink. And through tongue twisters, puzzles

and various interactive games, the characters are entertaining the children

as well as increasing their knowledge about famou s personalities and

current affairs. These two characters are very different in nature. While

Froo is an affable girl who is good at studies, Ti is a naughty boy who

keeps running after Froo to get his home-work done. With this move, the

company expects to share various activities of its target audience --kids.

Recently, Frooti was introduced in a new tetra pack packaging in 65 ml

quantity which is priced at Rs 2.50 each and Parle is promoting it as “ 5

KA 2 OFFER”, which means 2 packs for Rs 5.

Page 15: CB Project Frooti by abhishek pathak

Questionnaire

Q-1 Do you drink soft drink? A) Yes – 92% B)No-8%

FINDINGS

Most of the respondent prefer soft drink. Q-2 If yes, then which soft drink?

a) Carbonated drink- 64%

b) Fruit drinks- 36%

FINDING

32 respondent like carbonated drink (i.e. PepsiCo , Coca-Cola , etc products) and 18 respondents prefer fruit drinks . So still there is more demand of carbonated drink.

Yes

No

Carbonated Drink

Fruit Drink

Page 16: CB Project Frooti by abhishek pathak

Q-3 Which fruit drink you like most?

a) Mazza -24%

b) Slice- 16%

c) Frooti- 24%

d) Real- 30%

e) Tropicana- 6%

FINDINGS

People are more health couscous so Real in on top with 15 respondents.

Mazza

Slince

Frooti

Real

Tropicana

Page 17: CB Project Frooti by abhishek pathak

Q-4 Should frooti come in other flavor also? a) Yes- 70% b) No-44%

FINDINGS

70% (35) of respondent want to have some new flavor of innovation in the product.

Q-5 If yes, which flavor?

Orange-44% Pine apple-16% Mix fruit- 24% Others- 16%

FINDINGS

Frooti Orange is the new demand of the respondent and then the Mix fruit juice.

Yes

No

Orange

Pineapple

Mixfruit

Others

Page 18: CB Project Frooti by abhishek pathak

Q-6 Is Frooti a health drinks?

a)Yes- 24% b)No-76%

FINDINGS

76% of respondent prefer frooti for taste and thirst and only 24% believe its good for the health.

Q-7 Is Frooti a child drink ?

a) Yes-54%

b) No-44%

FINDINGS

Most of people believe frooti still is a child drink so frooti fail in targeting youth.

Yes

No

Yes

No

Page 19: CB Project Frooti by abhishek pathak

Q-8 Is Frooti readily available?

a) Yes 36% b)No 64%

FINDINGS

As per respondent frooti not easily available. Q-9 Do you think advertising influence you to drink Frooti ?

a) Yes 16% b) No 84%

FINDINGS

After all the new advertisement and promotion strategy most of respondent drink frooti because of taste and brand loyalty.

Yes-

No-

Yes

No

Page 20: CB Project Frooti by abhishek pathak

Q-11 Which packages do you prefer most ?

a) Pet bottle- 48% b) Glass-6 % c) Tetra pack- 46%

FINDINGS

Still the demand of pet bottle is more than tetra pack and glass bottle. Q-12 Which quantity does you prefers most?

a) 65 ML-12% b) 165 ML-24% c) 500 ML-40% d) 1000 ML-24%

FINDINGS

Most preferred size is 600ml and then IL and 165 ml.

Pet-bottel

Glass

Tetra pack

65 ml

165 ml

500 ml

1000 ml

Page 21: CB Project Frooti by abhishek pathak

Q-13 Would you visit another store X, if you do not find frooti at your store?

a) Yes -12%

b) No-88%

FINDINGS

Demand of frooti is more depend on the availability and 44 respondents do not prefer to search of frooti, so we can say that brand loyalty of frooti is still weak.

Yes

No

Page 22: CB Project Frooti by abhishek pathak

Reason for failure of frooti

Advertisement is basically very much kids and mango oriented

and there is no brand ambassador for frooti so far.

Brand loyalty is getting low day by day of frooti as there are lot

of other competitors are in market according to our survey lot of

person refuse to go next store if they don ’t get at there preferred

store

Weak Distribution channel in interiors(rural) area

Low Margin for distributors and also they don ’t provide them

frooti accessories like freeze, big hoardings & frooti stands.

No brand expansion, brand equity is not utilize properly

Frooti is not persuade as health drink according to our survey it’s

has image of simply mango drink.

Failure of YO! Frooti…… it was launched in keeping the mind

youth.

Page 23: CB Project Frooti by abhishek pathak

SWOT ANALYSIS

The overall evaluation of a one‟s strengths, weaknesses, opportunities

and threats is called SWOT analysis.

STRENGTHS OF FROOTI:

1. Market leader in NCSD category -60% market share.

2. Innovative - First packaged Mango drink in Indian market, first to

introduce Tetra pack, PET bottle packaging in NCSD category.

3. Quick market responder - Introduced 65 ml packaging to cater

different segments.

4. Frooti has got a very large quantity basket - available in various

quantities like 65 ml, 200 ml, 250 ml, 500 ml and 1 Li tre. .

5. Frooti has got a strong Brand Equity.

WEAKNESSES OF FROOTI

1. Frooti is not perceived as a health drink. As per our survey majority of our

respondent didn‟t consider Frooti has a health drink.

2. Frooti has limited variety of flavour - only mango and green mango.

3. “Frooti means mango”, syndrome in the mind of consumers.

4. Margin given to retailers and distributors is less as compared to its competitors..

5. Frooti has no brand ambassador.

6. No brand expansion - Brand equity of Frooti is not utilized properly.

Page 24: CB Project Frooti by abhishek pathak

OPPORTUNITIES FOR FROOTI

1. Huge untapped unorganized sector in NCSD category.

2. Huge untapped market in other flavours - Orange, Pineapples,

Grape.

3. Growing market share of NCSD category.

4. Demographically, in the coming years around 55% of the population

will consist of below 35 years in age, which should be major target

market for Frooti.

5. Increasing health awareness among consumers - As per our survey

88% of the respondents preferred fruit drink to carbonated drink.

THREATS FOR FROOTI

1. Decreasing share in NCSD category - Fruit juice segment consisting

of Real and Tropicana is increasing at the rate of 20 -25% per annum

as compared to sluggish growth in other segment.

2. Presence of huge unorganized market.

3. High consumer preference for flavours other than mango and green

mango.

4. Competition with global giants - Coke and Pepsi.

Page 25: CB Project Frooti by abhishek pathak

RECOMMENDATIONS FOR FROOTI ON THE BASIS OF MARKETING

MIX

PRODUCT

Frooti in Others Flavours:

1. As per our survey, 70% of the respondents want Frooti in flavours

other than mango like Orange, Pineapple and mix fruit .

2. Our main competitor Real is available in many flavours like Mango,

Orange, Guava, Grape, Apple, Pineapple and mix fruit etc.

3. So, to compete with Real and other competitors, the present variants

of Frooti in orange, pineapple and strawberry flavour should be

made available all over India.

4. Frooti should also be made available in grape flavour as there is a

great demand for this f lavour, especially in the under 20 age-group

segment.

PLACE :

1. Retail chain of NCSD in India

2. To capture the huge unorganized sector, Frooti should be promoted

as a retailing chain outlet in India on the lines of Barista which is in

the retailing of coffee.

3. This outlet should contain all the variants of Frooti in different

flavours and quantities and it should also be served in glasses.

4. Also, this outlet can be used to provide fresh fruit juices in various

flavours at a very reasonable price. This move will help Parle to

capture a major chunk of the huge unorganized sector which is more

than Rs 500 crore.

5. But, this is a highly risky move and requires lot of capital so, Parle

should first experiment by opening a few outlets.

Page 26: CB Project Frooti by abhishek pathak

PROMOTION

1. The nutrient content of Frooti should be highlighted on the package so that the

consumer can become more aware and perceive Frooti as a Health drink.

2. The quality standard of Frooti should be approved by a reputed authority or

organization (like ISO series) and this be promoted.

3. Taking the cost consideration into account, Parle Agro can go for more

distributor and retailer margins, as by getting more margins the retailers and the

distributors will promote Frooti more efficiently. It should also provide more

consumer schemes.

4. Parle can also promote Frooti by providing various offering like Refrigerators.

Page 27: CB Project Frooti by abhishek pathak

BRAND AMBASSDOR FOR THE FROOTI:

1. Frooti is needed to be promoted as a health drink and should

target not only the kids but also the other members of the family.

2. For this Frooti should project its brand ambassador who will help

consumers perceive it as a health drink.

3. The Brand ambassador should be someone who symbolizes good

health and along with him / her a cartoon character (someone

very popular among kids) should also be introduced so that

Frooti does not loses its current target audience-kids.

SUGGESTION:

1. Frooti can go for Salman Khan as a brand ambassador as he is very

popular in India and symbolizes good health. (Punch line can be

something like “pyaas wahi bhukh nayi”) Along with him, Frooti

should also go for a famous cartoon.

2. Character like Scooby doo or Popeye to target the kids and both of

them should feature together in the advertisement.

3. Should reposition it in market as healthy drink.

4. Frooti should make a “Brand community”

5. Accessories (i.e freeze ,big hoardings, frooti stands) related to frooti

should provided by company to retailers.

Page 28: CB Project Frooti by abhishek pathak

CONCLUSION:

We can conclude the following:

1. By taking some initiatives, Frooti can compete with the fruit juice

segment comprising of Real and Tropicana, and can maintain its

position as a market leader in the NCSD category.

2. The consumers response to the new packaging (PET bottle and 65 ml

Tetra pack) of Frooti is positive as shown in the survey.

3. Tag of Healthy drink can improve its declining ma rket share .

4. Distribution channel is weak.

5. Accessories (i.e freeze ,big hoardings, frooti stands) related to frooti

is not provided by company to retailers.

LIMITATIONS:

1. The corporate office of Parle Agro is situated in Mumbai and so we

could not gather information from there.

2. We could not find the reason why Frooti was not introduced in

other flavours like orange, pineapple etc on all India basis (We sent

an E-Mail to the company but didn‟t get any reply).

Page 29: CB Project Frooti by abhishek pathak

Annexure

QUESTIONNAIRE

Dear Sir / Madam:

This questionnaire is part of a market study being conducted by me. The aim of the

study is to analyze the strategies adopted by frooti in the various stages of its lifecycle.

Any information provided would be used only for academic purpose and kept

confidential.

1. Do you drink Soft Drinks ?

Yes

No

2. If yes, which Soft Drinks ?

Carbonated Drinks

Fruit Drinks

3. Which fruit Drinks you like most?

MAZZA

SLICE

FROOTI

Page 30: CB Project Frooti by abhishek pathak

REAL

TROPICANA

4. Should Frooti come in other flavor ?

Yes

No

5. If yes , which flavour ?

Orange

Pine apple

Mix fruit

Other

6. Is Frooti a health drinks ?

Yes

No

7. Is Frooti a child drink ?

Yes

No

8. Is Frooti readily available ?

Yes

No

9. Do you think advertising influence you to drink Frooti ?

Yes

No

Page 31: CB Project Frooti by abhishek pathak

10. Which drink give you more value ?

Frooti

Mazza

Slice

Real

Tropicana

11. Which packages do u prefer most ?

Pet bottle

Glass bottle

Tetra pack

12. Which quantity do you prefer most?

65 ml

165 ml

500 ml

1000 ml

13. Would you visit another store X, if you do not find frooti at your store?

Yes

No