From socially intelligent business to socially intelligent

researchAndrew Needham Philip McNaughton

www.facegroup.comwww.pulsarplatform.com

@FaceResearch

Not very social and probably not that intelligent

Consumers are doing things that companies had previously paid their employees to do

Success in the pull economy means more value is being created outside the walls of a company

The consumer enabled by technology is key

Social intelligence is a customer driven knowledge framework that helps companies maximize as much value from the social universe

Social intelligence is about “humanising brands” helping them to understand the role they can play as social entities in people's lives and in people's relationships with each other

Socially intelligent research has a big role to play in helping companies and brands become more socially intelligent

More listening & more watching than ever before.

#2: CONTINUOUS: Get ready for a new kind of continuous….

#1: CONTEXT: What sexy metadata means for Innovation

Data in context

Links with other data

AnalyticsIntelligence

How many Tweets/Hour?

How many negatives?

What are foodies saying?

What is the brand equity?

Getting a Holistic view

Individual, group, network

Listening to AllThe Crowd

Engaging with ManyYour Crowd

Developing

With 1%ers

Validation

Integrating data sourcesVertica

l inte

gra

tion

Dynamic & agile

Socially Intelligent Innovation

Thank youAndrew Needham Philip McNaughton

www.facegroup.comwww.pulsarplatform.com

@FaceResearch

Philip Mcnaughton philip@facegroup.comAndrew Needham andrew@facegroup.com

http://www.slideshare.net/Facegroup/socially-intelligent-business