From Socially Intelligent Businesses to Socially Intelligent Research by Philip McNaughton and...
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From socially intelligent business to socially intelligent research Andrew Needham Philip McNaughton www.facegroup.com www.pulsarplatform.com
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By applying socially intelligent research, research companies can play a big role in helping companies to be more socially intelligent. For businesses this means thinking and acting in real time through ongoing dialogue with their consumers. For research companies this means being highly skilled at integrating a range of methodologies and data sets in a coherent and seamless way to help businesses “join the dots” and deliver a holistic view of the consumer. It will not be enough to rely on just one or two sources of data. The ability to integrate the depth of qualitative with breadth of and scale of social data as well as being able to use social data to validate and scale up learning gathered through qualitative is vital. Integrating social and mobile data directly into communities, being technology driven and full of smart people that can apply qualitative rigor to big data is what will make the difference.
Transcript of From Socially Intelligent Businesses to Socially Intelligent Research by Philip McNaughton and...
From socially intelligent business to socially intelligent
researchAndrew Needham Philip McNaughton
www.facegroup.comwww.pulsarplatform.com
@FaceResearch
Not very social and probably not that intelligent
Consumers are doing things that companies had previously paid their employees to do
Success in the pull economy means more value is being created outside the walls of a company
The consumer enabled by technology is key
Social intelligence is a customer driven knowledge framework that helps companies maximize as much value from the social universe
Social intelligence is about “humanising brands” helping them to understand the role they can play as social entities in people's lives and in people's relationships with each other
Socially intelligent research has a big role to play in helping companies and brands become more socially intelligent
More listening & more watching than ever before.
#2: CONTINUOUS: Get ready for a new kind of continuous….
#1: CONTEXT: What sexy metadata means for Innovation
Data in context
Links with other data
AnalyticsIntelligence
How many Tweets/Hour?
How many negatives?
What are foodies saying?
What is the brand equity?
Getting a Holistic view
Individual, group, network
Listening to AllThe Crowd
Engaging with ManyYour Crowd
Developing
With 1%ers
Validation
Integrating data sourcesVertica
l inte
gra
tion
Dynamic & agile
Socially Intelligent Innovation
Thank youAndrew Needham Philip McNaughton
www.facegroup.comwww.pulsarplatform.com
@FaceResearch
Philip Mcnaughton [email protected] Needham [email protected]
http://www.slideshare.net/Facegroup/socially-intelligent-business
