Proven

Marketing Gimmicks

Romance to R I

Marketing gimmicks

have

magnetic properties

By virtue of that…

They operate with a Pull strategy.

But..

Businesses usually avoid it.

Because,

They fear the possible..

RISK

Rejection

Retaliation

Loss

Valentine’s day

From Previous year’s data..

Is the 2nd biggest holiday

After

Thanksgiving.

70 % of Americans

On February 14th

will give chocolate or candy

to one to three friends or family members.

89 % would like to receive a card

And

87% would like to receive a handmade gift.

In terms of profits

retail sales of Valentine's Day candy in 2016 will be $1.1 billion .

Do you know what that means?

It means

A window of opportunity is wide open.

Let’s take a look at the type of campaigns that create real engagement.

Ford’s Prank

professional stunt driver ask men to meet her on a blind date.

Video goes viral

Heineken #DateInaBox

Men use #DateInABox hashtag and win a surprise pre-planned date night for their valentine.

It got a tremendous response!

Online Florist’s Cupidrone

A Cupidrone armed with a

red rose moves around the city

and looks for a target to drop the rose.

The video gets more than 13 million views and people started to dig more about this new brand.

Starbucks & Match.com

Offered opportunities for

singles to connect at Starbucks

3 million members were listed for this

coffee date.

Red Velvet Oreo with animated stories

They created stories about awkward

moments in animated goofy videos for Red

Velvet Oreos

Oreo is still remembered for that

campaign

Tesco matches singles

A social experiment that aims to match

prospective couples by analyzing the contents

of their shopping baskets.

Customers became brand loyalists

They were all sleek ideas and they pulled off Nicely.

Would you take the risk?

So...

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