Post on 14-Jan-2016
description
From Paper Resumes to Digital ProfilesFrom Paper Resumes to Digital Profiles
The Role of Technology in RecruitmentThe Role of Technology in Recruitment
Feb 2013Feb 2013
IBM Corporation
Ray Schreyer
CHANGECHANGE
and Adapting to Itand Adapting to It
Change in Methods and Mode of Communication
Internet +Mobile
Change from Analog to Digital
Todays Discussion• How Technology has changed the jobseeker…
Where they search
What they expect
• How Technology has changed how employers reach out to jobseekers Job Boards
Career Websites
Social Media & Social Sharing
Talent Communities
• Emerging Trends The Power of Integration
Social Sourcing
The LinkedIn Ecosystem
DirectEmployers Assn., SEO, and the .jobs Top Level Domain
Evolving Marketplace
What Job Seekers Say…
Question?Where Do Jobseekers Search for Jobs
A. On Campus
B. Internet
C. Family & Friends
D. Newspapers & Magazines
Where Do Jobseekers Look for Jobs?Where Do Jobseekers Look for Jobs?
48%
49%
52%
96%
47%
54%
52%
95%
37%
39%
40%
91%
On Campus
Newspapers, magazines, print
Friends and family
Internet
2010
2011
2012
Source: PotentialPark
Where Do Jobseekers Look for Jobs?Where Do Jobseekers Look for Jobs?
67%
34%
64%
94%
48%
49%
52%
96%
55%
54%
46%
87%
On Campus
Newspapers, magazines, print
Friends and family
Internet
AS
EU
US
Source: PotentialPark
Question?If on the Internet, where?
A. Job Boards
B. Social / Professional Networks
C. Search Engines
D. Company’s Own Website
If on the Internet, Where?If on the Internet, Where?
21%
35%
38%
36%
67%
77%
18%
34%
31%
44%
65%
81%
12%
48%
22%
48%
49%
83%
Social networks (Facebook,Google+ etc.)
Career Portals (CareerBuilder,etc.)
Professional networks (LinkedIn,Xing etc.)
Job boards (Monster, Stepstone,recruit.net, etc.)
Search engines (Google, Yahoo,Bing, etc.)
Company's own website
2010
2011
2012
Source: PotentialPark
If on the Internet, Where?If on the Internet, Where?
14%
37%
52%
33%
71%
86%
26%
39%
40%
38%
65%
73%
37%
46%
35%
45%
64%
64%
Social networks (Facebook, Google+ etc.)
Career Portals (CareerBuilder, etc.)
Professional networks (LinkedIn, Xing etc.)
Job boards (Monster, Stepstone,recruit.net, etc.)
Search engines (Google, Yahoo, Bing, etc.)
Company's own website
AS
EU
US
Source: PotentialPark
What Jobseekers Want in an Employment Career Site….
Evolving Marketplace
What Employers Say…
Job Boards & Aggregators• More and more a commodity
• Budgets for traditional Boards squeezed by emerging players (LinkedIn, Social tools, etc.)
• Indeed’s free model has eclipsed traditional high cost board sources.
• Value remains in resume databases
• Industry consolidation is occurring
• Strong use remains in growth markets
• Niche entities still can be strong play
The New Corporate Career Site
• Highly Interactive Video
Job Feeds
Browse Jobs
Skill Landing Pages
• Highly SEO Optimized
• Graphically Enhanced
• Mobile Optimized
• Center of Recruiting Activity
• Movement away from corp. .com
Hosted by 3rd party
On .jobs domain
19
Evolving Career Sites: 1.0 Model
Revolutionary in 1995
• 24/7 availability
• Instant apply
• Early adopter advantage
Extremely “Social”
• Recruiter posted
• Pre-ATS Automation
Job Boards
Corporate Career Site
Email ResumeTo IBM Recruiter
20
Evolving Career Sites: 2.0 Model - Focus on Attract & Automation
Search emerges as the main entry point into job information.
Emergence of:• Job Aggregators
• SEO jobs platforms
Automated post of JD’s & automated ATS applyDecline in traditional job board models
Job Boards & AggregatorsCorporate Career Site .jobs Microsites Skill Landing Pages
Applicant Tracking System
21
Evolving Career Sites: Model 3.0 Return to Focus on Engagement Social Technologies allow
engagement between jobseekers, employees, hiring managers, recruiters
Social Technologies• Candidate Profiles that auto-update
• API Registration via LinkedIn / Facebook
• Webinars
• Blogs
• Communities / Circles
• Campaign Technology
• Online Interviews
• User messagingAttributes Needed in New Model
• Engagement Platform
• SEO
• Social Technologies
• Mobile Capability
Attract(Newspaper)
Apply(Paper Based)
Attract(Career Site)
(SEO Microsites)(Boards & Aggregators)
Engage(Talent Network)
Job Board ModelClassic Model
Attract(Career Site)
(Monster)
Apply(ATS)
Engage(Telephone)(In person)
Apply(ATS)
Emerging Model
Emerging TrendsEmerging TrendsThe Power of IntegrationThe Power of Integration
Emerging TrendsEmerging TrendsSocial SourcingSocial Sourcing
Social Sourcing - An Emerging Category
• Services search the Internet Association sites
Social Media
Tech blogs
• Build profiles on millions of professionals
Engineering
Programming
• Provide ability for recruiter to search and:
Identify top talent
Identify talent preparing to leave current employer
Email / call talent
Manage email campaigns
Integrate with CRM / Talent network
Emerging TrendsEmerging TrendsLinkedIn EcosystemLinkedIn Ecosystem
LinkedIn Global Ecosystem
202M+Registered Members as
of Dec 31,2012
3M+
Australia
18M+India 4M+
SE Asia
7M+
Canada
74M+USA
11M+Brazil
Europe
37M+
APAC
39M+
1M+Belgium
4M+Italy
4M+France
3M+Spain
3M+NL
11M++
UK
200+Countries and Territories
64%of LinkedIn members are
outside of the US
1M+
UAE
2M+
South Africa
31
1M+Sweden1M+
Denmark
1M+Turkey
EMEA
50M+
Source : LinkedIn audience 360 Survey, France, August 2011
LinkedIn is the social network for the professional world
Current status Professional network
Private Life
83%of users keep their professional and personal networks separate
2xUsers have 2 x more trust in LinkedIn than in rival networks
LinkedIn allows you connect with Top Talent in multiple ways
Source Strategically
Source Automatically
LinkedIn RecruiterIdeal Hires
202M+ Professionalson LinkedIn
LinkedIn Career Page
LinkedIn Jobs
Recruitment Media
LinkedIn Employer Reports
Emerging TrendsEmerging TrendsDirectEmployers Assn. and the .jobs TLDDirectEmployers Assn. and the .jobs TLD
Imagine the value of owning the .com Top Level Domain
Imagine the value of “Employers” managing their own .jobs Top level
Domain
Winning at Search
38 April 21, 2023
Winning without jobs in search term!
• Over 600 Member Companies Majority from Fortune 500 and Fortune 1000
• 17 Board of Directors All unpaid seats comprised of Member Companies
• Member focused, non-profit organization
Owned and Managed by Member Companies
“To provide employers an employment network that is cost-effective, improves labor market efficiency and reaches an ethnically diverse national and international workforce.”
DirectEmployers Association
• Pioneers of Internet Recruitment 1992 Built the 1st online job board called Online Career Center
• Market Experts and Leaders• Advanced Technology / Automation• World-class products, services, deliverables…• Advocacy for OFCCP Compliance• Partnerships
NACE, NASWA, DOL .jobs TLD
History
.COM1985.EDU.ORG.INFO 2001.BIZ.NAME.JOBS 2005
.REALESTATE
.MEDICAL.CASINO.REALTY
.HOME.MED.APP.INC
.NEWS.CLOUD.MUSIC.HOTEL.BLOG
.STORE.ART
Applications for gTLDs
History & Future of TLDs
Comin
g Soon
Unsecure
Very Secure
.JOBS TLD Facts… .JOBS is a Trusted Domain
.JOBS is Sponsored by SHRM
.JOBS is a Pure Domain (true to it’s name)
Vetted Jobs from True Employers
Free of Duplicates & Scams
Find.IBM.jobsIBM-Analytics.jobsIBM-Developer.jobsIBM-Consultant.jobsIBM-Graduate.jobsIBM-Research.jobsIBM-SapConsulting.jobsIBM-Software.jobsIBM-Veterans.jobsIBM-US.jobsIBM-China.jobsIBM-UK.jobsIBM-Nigeria.jobsIBM-India.jobs
States
Companies GlobalWorkInTexas.Jobs
EagleFord.JobsTexasAdvertising.JobsTexasAerospace.Jobs
TexasBioTechnology.JobsTexasCallCenter.Jobs
TexasClerical.JobsTexasComputer.Jobs
TexasEnergy.JobsTexasEntryLevel.Jobs
TexasFoodService.JobsTexasInternship.Jobs
TexasManufacturing.JobsTexasPetroleumRefining.Jobs
USA.jobsCanada.jobsSydney.jobsMoscow.jobs
UnitedKingdom.jobsSwitzerland.jobsAmsterdam.jobs
Japan.jobsTaiwan.jobsRome.jobsTokyo.jobsMadrid.jobsLondon.jobsEngland.jobsToronto.jobs
Questions?Questions?