From Paper Resumes to Digital Profiles The Role of Technology in Recruitment Feb 2013
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From Paper Resumes to Digital ProfilesFrom Paper Resumes to Digital Profiles
The Role of Technology in RecruitmentThe Role of Technology in Recruitment
Feb 2013Feb 2013
IBM Corporation
Ray Schreyer
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CHANGECHANGE
and Adapting to Itand Adapting to It
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Change in Methods and Mode of Communication
Internet +Mobile
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Change from Analog to Digital
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Todays Discussion• How Technology has changed the jobseeker…
Where they search
What they expect
• How Technology has changed how employers reach out to jobseekers Job Boards
Career Websites
Social Media & Social Sharing
Talent Communities
• Emerging Trends The Power of Integration
Social Sourcing
The LinkedIn Ecosystem
DirectEmployers Assn., SEO, and the .jobs Top Level Domain
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Evolving Marketplace
What Job Seekers Say…
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Question?Where Do Jobseekers Search for Jobs
A. On Campus
B. Internet
C. Family & Friends
D. Newspapers & Magazines
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Where Do Jobseekers Look for Jobs?Where Do Jobseekers Look for Jobs?
48%
49%
52%
96%
47%
54%
52%
95%
37%
39%
40%
91%
On Campus
Newspapers, magazines, print
Friends and family
Internet
2010
2011
2012
Source: PotentialPark
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Where Do Jobseekers Look for Jobs?Where Do Jobseekers Look for Jobs?
67%
34%
64%
94%
48%
49%
52%
96%
55%
54%
46%
87%
On Campus
Newspapers, magazines, print
Friends and family
Internet
AS
EU
US
Source: PotentialPark
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Question?If on the Internet, where?
A. Job Boards
B. Social / Professional Networks
C. Search Engines
D. Company’s Own Website
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If on the Internet, Where?If on the Internet, Where?
21%
35%
38%
36%
67%
77%
18%
34%
31%
44%
65%
81%
12%
48%
22%
48%
49%
83%
Social networks (Facebook,Google+ etc.)
Career Portals (CareerBuilder,etc.)
Professional networks (LinkedIn,Xing etc.)
Job boards (Monster, Stepstone,recruit.net, etc.)
Search engines (Google, Yahoo,Bing, etc.)
Company's own website
2010
2011
2012
Source: PotentialPark
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If on the Internet, Where?If on the Internet, Where?
14%
37%
52%
33%
71%
86%
26%
39%
40%
38%
65%
73%
37%
46%
35%
45%
64%
64%
Social networks (Facebook, Google+ etc.)
Career Portals (CareerBuilder, etc.)
Professional networks (LinkedIn, Xing etc.)
Job boards (Monster, Stepstone,recruit.net, etc.)
Search engines (Google, Yahoo, Bing, etc.)
Company's own website
AS
EU
US
Source: PotentialPark
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What Jobseekers Want in an Employment Career Site….
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Evolving Marketplace
What Employers Say…
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Job Boards & Aggregators• More and more a commodity
• Budgets for traditional Boards squeezed by emerging players (LinkedIn, Social tools, etc.)
• Indeed’s free model has eclipsed traditional high cost board sources.
• Value remains in resume databases
• Industry consolidation is occurring
• Strong use remains in growth markets
• Niche entities still can be strong play
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The New Corporate Career Site
• Highly Interactive Video
Job Feeds
Browse Jobs
Skill Landing Pages
• Highly SEO Optimized
• Graphically Enhanced
• Mobile Optimized
• Center of Recruiting Activity
• Movement away from corp. .com
Hosted by 3rd party
On .jobs domain
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Evolving Career Sites: 1.0 Model
Revolutionary in 1995
• 24/7 availability
• Instant apply
• Early adopter advantage
Extremely “Social”
• Recruiter posted
• Pre-ATS Automation
Job Boards
Corporate Career Site
Email ResumeTo IBM Recruiter
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Evolving Career Sites: 2.0 Model - Focus on Attract & Automation
Search emerges as the main entry point into job information.
Emergence of:• Job Aggregators
• SEO jobs platforms
Automated post of JD’s & automated ATS applyDecline in traditional job board models
Job Boards & AggregatorsCorporate Career Site .jobs Microsites Skill Landing Pages
Applicant Tracking System
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Evolving Career Sites: Model 3.0 Return to Focus on Engagement Social Technologies allow
engagement between jobseekers, employees, hiring managers, recruiters
Social Technologies• Candidate Profiles that auto-update
• API Registration via LinkedIn / Facebook
• Webinars
• Blogs
• Communities / Circles
• Campaign Technology
• Online Interviews
• User messagingAttributes Needed in New Model
• Engagement Platform
• SEO
• Social Technologies
• Mobile Capability
Attract(Newspaper)
Apply(Paper Based)
Attract(Career Site)
(SEO Microsites)(Boards & Aggregators)
Engage(Talent Network)
Job Board ModelClassic Model
Attract(Career Site)
(Monster)
Apply(ATS)
Engage(Telephone)(In person)
Apply(ATS)
Emerging Model
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Emerging TrendsEmerging TrendsThe Power of IntegrationThe Power of Integration
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Emerging TrendsEmerging TrendsSocial SourcingSocial Sourcing
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Social Sourcing - An Emerging Category
• Services search the Internet Association sites
Social Media
Tech blogs
• Build profiles on millions of professionals
Engineering
Programming
• Provide ability for recruiter to search and:
Identify top talent
Identify talent preparing to leave current employer
Email / call talent
Manage email campaigns
Integrate with CRM / Talent network
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Emerging TrendsEmerging TrendsLinkedIn EcosystemLinkedIn Ecosystem
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LinkedIn Global Ecosystem
202M+Registered Members as
of Dec 31,2012
3M+
Australia
18M+India 4M+
SE Asia
7M+
Canada
74M+USA
11M+Brazil
Europe
37M+
APAC
39M+
1M+Belgium
4M+Italy
4M+France
3M+Spain
3M+NL
11M++
UK
200+Countries and Territories
64%of LinkedIn members are
outside of the US
1M+
UAE
2M+
South Africa
31
1M+Sweden1M+
Denmark
1M+Turkey
EMEA
50M+
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Source : LinkedIn audience 360 Survey, France, August 2011
LinkedIn is the social network for the professional world
Current status Professional network
Private Life
83%of users keep their professional and personal networks separate
2xUsers have 2 x more trust in LinkedIn than in rival networks
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LinkedIn allows you connect with Top Talent in multiple ways
Source Strategically
Source Automatically
LinkedIn RecruiterIdeal Hires
202M+ Professionalson LinkedIn
LinkedIn Career Page
LinkedIn Jobs
Recruitment Media
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LinkedIn Employer Reports
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Emerging TrendsEmerging TrendsDirectEmployers Assn. and the .jobs TLDDirectEmployers Assn. and the .jobs TLD
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Imagine the value of owning the .com Top Level Domain
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Imagine the value of “Employers” managing their own .jobs Top level
Domain
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Winning at Search
38 April 21, 2023
Winning without jobs in search term!
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• Over 600 Member Companies Majority from Fortune 500 and Fortune 1000
• 17 Board of Directors All unpaid seats comprised of Member Companies
• Member focused, non-profit organization
Owned and Managed by Member Companies
“To provide employers an employment network that is cost-effective, improves labor market efficiency and reaches an ethnically diverse national and international workforce.”
DirectEmployers Association
• Pioneers of Internet Recruitment 1992 Built the 1st online job board called Online Career Center
• Market Experts and Leaders• Advanced Technology / Automation• World-class products, services, deliverables…• Advocacy for OFCCP Compliance• Partnerships
NACE, NASWA, DOL .jobs TLD
History
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.COM1985.EDU.ORG.INFO 2001.BIZ.NAME.JOBS 2005
.REALESTATE
.MEDICAL.CASINO.REALTY
.HOME.MED.APP.INC
.NEWS.CLOUD.MUSIC.HOTEL.BLOG
.STORE.ART
Applications for gTLDs
History & Future of TLDs
Comin
g Soon
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Unsecure
Very Secure
.JOBS TLD Facts… .JOBS is a Trusted Domain
.JOBS is Sponsored by SHRM
.JOBS is a Pure Domain (true to it’s name)
Vetted Jobs from True Employers
Free of Duplicates & Scams
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Find.IBM.jobsIBM-Analytics.jobsIBM-Developer.jobsIBM-Consultant.jobsIBM-Graduate.jobsIBM-Research.jobsIBM-SapConsulting.jobsIBM-Software.jobsIBM-Veterans.jobsIBM-US.jobsIBM-China.jobsIBM-UK.jobsIBM-Nigeria.jobsIBM-India.jobs
States
Companies GlobalWorkInTexas.Jobs
EagleFord.JobsTexasAdvertising.JobsTexasAerospace.Jobs
TexasBioTechnology.JobsTexasCallCenter.Jobs
TexasClerical.JobsTexasComputer.Jobs
TexasEnergy.JobsTexasEntryLevel.Jobs
TexasFoodService.JobsTexasInternship.Jobs
TexasManufacturing.JobsTexasPetroleumRefining.Jobs
USA.jobsCanada.jobsSydney.jobsMoscow.jobs
UnitedKingdom.jobsSwitzerland.jobsAmsterdam.jobs
Japan.jobsTaiwan.jobsRome.jobsTokyo.jobsMadrid.jobsLondon.jobsEngland.jobsToronto.jobs
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Questions?Questions?