From idea to market in 48 hours

Steven Van Bael@vbsteven

Outline

Android and MeFrom idea to market in 48hours, an example3 reasons why you should rush your app to the marketWhat to remember from this talk

Android and Me

Steven Van BaelGraduated as a Software developer2009: First Android phone, First apps2010/2011: Employed by Mondial Telecom

Cherry by Mondial Telecom

Bridging Wi-Fi and GSM callsMonitors call qualityPublic test coming upmention @cherryandroid to be kept up to date

From idea to market in 48 hoursan example

Idea

User wants to save bookmarks from his phone to his desktop browser for later reading

Implementation

12.11.2010 : Initial feature request and brainstorm13.11.2010 : Hacking PoC on android, browser, server14.11.2010 : Finish functionality and market launch

ResultBookmark to Desktop

After 48 hoursWithin one week after launchAfter 2 months

3 reasons why you should rushyour app to the market

1. You force yourself to focus on important matters

Focus on getting your Proof of Concept out thereKISS - Keep It Simple and StupidDon't lose time on stuff that is not important nowAdd new features incrementally

2. Releasing early allows you to collect feedback faster

Users are eager to give feedback - allow them to do so!Listen to your users and adaptUsers might use their device in a different way

3. Releasing early helps spreading the word about your app

Start buzz as early as possibleUsers are proud to test new applicationsIncremental updates keep users interested

What to remember from this talk

Focus on functionality firstKISS - Keep It Simple StupidRelease early - Release oftenincrementally add featuresBe available for user feedbackReact based on user feedbackBe awesome!

Q&A

Twitter: @vbsteven

Blog: vbsteven.be

Github: github.com/vbsteven

Bookmark to Desktop: bookmarktodesktop.appspot.com

Full source for Bookmark to Desktop (app, extension, server) is available on my github profile