Direct Marketing and Mobile: THE perfect match! -Viviane Eeckman - droidcon.be 2011
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Direct Marketing and Mobile: THE Perfect Match !
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Transcript of Direct Marketing and Mobile: THE perfect match! -Viviane Eeckman - droidcon.be 2011
Direct Marketing and
Mobile:
THE Perfect Match !
Who is the
bdma?
belgian direct
marketing association?
Team
irect arketing
A Strategy
For Creating and
Maintaining
RelationShips
Based on
Database Techniques
To Generate
Respons and Sales
And Build Brands
Through
ALL CHANNELS
1990 2008
1
The Right Message
2
To The Right Person
3
At The Right Moment
4
At The Right Location
Direct Marketing and
Mobile
A person without ethics
is a beast
Privacy
Respect
Give legal advice
Organize workgroups
about Direct
Marketing and
Mobile/Apps
Bring you in
contact with
direct marketeers
and brands
Offer You a
Marketing and
Information Source
