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from

Internal Communicationsto

Vibrant Communities

Peter H. ReiserChief Architect Social Community Framework

http://blogs/sun.com/peterreiser

http://twitter.com/peterreiser

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Paradigm Shifts ?

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From Web centric

Some content …

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To People centric

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from Intranet

from 90 – 10 from 90 – 10

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from 90 – 10 from 90 – 10

to 10 – 90 to 10 – 90

To Vibrant Communities

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From Web Metrics

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To Social Value

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Its all about people communities and value!

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How ?

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How to build vibrant communities

Architecture

Methodology

Value System

Community 1 Community 2 Community n

Architecture

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How to build vibrant communities

Architecture

Methodology

Value System

Community 1 Community 2 Community n

Architecture

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Federated Architecture

Attachment Tagging

Ontology

Blog

Search Rating

Comment

MyShare My Skills

MyTags

MySocial

MyEquity MyCommunities

Federated Services

Portal/Widgets

Web Services

Microblogging

Feed Syndication

Forum

Community

Equity

Wiki

MyContributions

Security & Entitlement Services (IdM)

SocialGraph

Activities

People

URL

Tags

Groups

Statistics

Enterprise Store

Attachments

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Architecture

Methodology

Value System

Community 1 Community 2 Community n

If You Build it, Will They Come?

Architecture

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Methodology

Architecture

Methodology

Value System

Community 1 Community 2 Community n

Architecture

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Community Methodology

MMFI – Make Me Feel IncludedWhat is the common cause ?Do you listen to me? Do you understand me?

WIIFM – What Is In it For MeCan you provide what I need any time, anywhere on any device?

MMFV – Make Me Feel ValuedCan I trust you? Do you trust me?Do you value me? How ?

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How to build vibrant communities

Architecture

Methodology

Value System

Community 1 Community 2 Community n

Architecture

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Value System: Social Capital

• How do I build value in a virtual world?

• How do I know my value?

• What is my contribution and participation value ?

• How do I gain virtual reputation & trust?

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Community EquityCONTRIBUTION

EQUITYAttachments

WikiBlogs

IP

SKILLS EQUITY

EnterpriseUser

Skills RatingTraining

PARTICIPATIONEQUITY

RateComment

Re-useTags

ROLE EQUITY

BusinessProjectsFormalInformal

CQ+PQ+SQ+RQ

PersonalEquity

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SunSpace -a successful implementation

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What is SunSpace ?• A concept and architecture

designed to build and nourish vibrant communities within an organization.

• The architecture of SunSpace promotes participation and nurtures organic development of knowledge in communities

• Calculates “community equity” for people, communities and content as a means to promote participation

• Integrates with existing knowledge bases and repositories in an organization

• Promotes sharing and focuses on and satisfies individual needs of participants

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What is SunSpace ?• A concept and architecture

designed to build and nourish vibrant communities within an organization.

• The architecture of SunSpace promotes participation and nurtures organic development of knowledge in communities

• Calculates “community equity” for people, communities and content as a means to promote participation

• Integrates with existing knowledge bases and repositories in an organization

• Promotes sharing and focuses on and satisfies individual needs of participants

25'000 users 400+ communities 10X growth in 6 month Social Community Platform Architecture, Methodology, Value System

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Thanks !• peter.reiser@sun.com

• http://blogs.sun.com/peterreiser

• http://twitter.com/peterreiser

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Demo

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MyProfile

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Communities

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Secure microblogging

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Personalized Search