Post on 07-May-2015
description
Flickr Credit ~annstheclaf
FRIENDS WITH BENEFITSHow a Platform of Engagement can Drive Decision-Making and Impact in Museums
Robert SteinDeputy Director
Dallas Museum of Art@rjstein
Flickr Credit ~fab05
70% OF THE GLOBAL POPULATION WILL LIVE IN ONE BY 2050
CITIES
Source: Guardian Cities, Jan 2014http://www.theguardian.com/cities/2014/jan/27/guardian-cities-site-urban-
future-dwell-human-history-welcome
CITIES NEED CREATIVE PEOPLEcited by 1500 CEO’s as the single
most crucial factor for future success
IBM, 2010 http://www-03.ibm.com/press/us/en/pressrelease/31670.wss)
Flickr Credit ~5tons
GREAT CITIES NEED GREATMUSEUMS
Armory Show – Chicago, 1913
ARE MUSEUMS ADAPTING?
The work of organizing museums has not kept pace with the times. The United States is far behind the spirit of its own people…
This can not long continue. The museum of the past must be set aside, reconstructed, transformed from a cemetery of bric-a-brac into a nursery of living thoughts.
A NURSERY
OF LIVING
THOUGHTS
Goode, G. Brown. 1891. The Museums of the Future.
Washington, DC: Government Printing Office.
The Largest Art Museum in the Region111 Years OldSupported by the City of DallasNOT a Tourist Destination
The 2010 U.S. census reports that only 14.5% of US Adults visited museums in the prior 12 months (Census, 2012).
8%Dallas = 6.5M People - 500k Annual Attendance
ENGAGEMENT?
ENGAGEMENT?
ENGAGEMENT?
HOW DO YOU MEASURE
WHAT YOU CAN’T SEE?
Flickr Credit ~liquoredonlife
IS IT POSSIBLE TO CREATE A PLATFORM FOR ENGAGEMENT?
CAN DATA HELP CREATEA MUSEUM THAT IS
AGILE AND RESPONSIVE?
METRICS WE CARE ABOUT
1.Repeat visits2.Diverse participation3.Increased affinity4.Ability to motivate
action
MAKING NEW FRIENDSA Free MembershipProgram
Current Software Architecture
DOES IT WORK?
Bobby
http://dma.org/friends/by-the-numbers
http://dma.org/friends/by-the-numbers
http://dma.org/friends/by-the-numbers
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A TALEOF
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WHAT MIGHT A NATIONAL ENGAGEMENT NETWORK LOOK LIKE?
VISION PILOT PROJECTS
• Denver Art Museum• Grace Museum, Abilene• LACMA• Minneapolis Institute of ArtsFOUR PILOT SITES
MOST IMPORTANTOUTCOME
THANK YOU!@rjstein