Smart Hiring: Big Data and Graph-based web analysis for HR departments.

13/04/2023

By Laurent Kinet

FRIDAY SESSION #69

@Cleverwood

#FridaySession

BIGDATA for

HR

“It’s all about amplification.”

THE LIBRARY OF ALEXANDRIA IS THE FIRST BIG DATA INFRASTRUCTURE IN THE WORLD HISTORY.

Data is not new. Big is not new.

Galileo Galilei, On Saturn.

The first and most beautiful data visualization on earth.

“The best statistical graphic ever drawn”, Edward Tufte.

The first and most beautiful data visualization on earth.

Data is not new. Big is not new.

The new in Big Data is…

A couple of figures.

2013 2014 2015 2016 2017 2018 2019 200

2

4

6

8

10

12

Data GrowthIT Spending

Source: McKinsey

Workforce Science.

“Work Force Science is absolutely the way forward. Most companies have been flying completely blind.” Peter CappelliDirector of the Center for Human Resources at the Wharton School of the University of Pennsylvania

Workforce Science.

Corporate e-mail Graph

Data-driven Office.

The Graph. A New Paradigm.

Three disregarded new rules.

When you hire an individual, you potentially hire his whole social network along with him.

When you fire an individual, you potentially fire his whole social network along with him.

When an individual works for you, his whole social network can work for you, too. For the best, or the worst.

HOW DO WE DO THAT

CM Tools are here

INSIDEVIEW

OUTSIDE

VIEW

PAST FUTURE

Corporate Cockpits

Standard B.I.

Historical Social Data

Analysis

Analytics

Machine-learning

Algorithms

Prediction

Social Web DataOpen Data

Machine-learning

Algorithms

Corporate Data

My LinkedIn Graph.

DATA SOURCES

BIG DATA ANALYSIS METHODS

WEB DATA SOCIAL DATA OPEN DATA ACQUIRED DATA YOUR DATA

MICROSEGMENTATION

CUSTOMERINTELLIGENCE

PREDICTIVEMODELING

PRESCRIPTIVEANALYSIS

BEHAVIORALOUTLOOK

WHAT-IFSCENARIOS

SENTIMENTANALYSIS / NLP

DATA-DRIVEN OPERATIONS

DATA-DRIVENCAMPAIGNS

ACTIVATION PROJECTMANAGEMENT

INFORMATION SYSTEMS LOOPBACK

SPECIFIC ACTIONS

STRATEGICCONSULTING

Personal Characterization

OUTPUT Lifestyle & Interestsjob areasportsmusicfoodartspersonalityothers (travel, nature, etc)

Socio-Demographicsfinancials

work/revenuesemployability

socio-environmentreal estatemobility/carsenterprises

Prescriptive

Analysis

LEAD TO ACTION(data-driven operations)

Data-Modeling

From hierarchy to socialligence.

From hierarchy to socialligence.

From hierarchy to socialligence.

YOURCOMPANY

THE EMPLOYEE LIFECYCLE

1HIRE

the right talents

2ONBOARDfast up to

speed

3WORKbetter

4EVALAUTEperformance

5MARKETIN

Gambassador

s 6RETAIN

best people

7END

relationship

Each step is enlightened by social & open data

insights

THE EMPLOYEE LIFECYCLE

1HIRE

the right talents

IDENTIFY CAREER MOVESAutomatic identification of potential hires in employees’ connections, based on multiple parameters.SLG Data Product: CareerMoveSpotting ™ (CMS)

CONTACT POTENTIAL CANDIDATESUse your employees as contact relays to attract connected candidates. Gather testimonials and pre-opinions.SLG Data Product: StaffBridgesToCandidates ™ (SBC)PRE-EVALUATE CANDIDATESSocial data are 100 times much revealing than a standard resume. Use social profile to add evaluation layers.SLG Data Product: SocialResumeGenerator ™ (SRG)

THE EMPLOYEE LIFECYCLE

2ONBOARDfast up-to-

speed

WELCOME IN FRIENDSFacilitate onboarding by identifying the new hire’s connection within the staff. Create easy and fast mentoring and sponsoring.SLG Data Product: WelcomeInFriends ™ (WIF)

CREATE AN IMMEDIATE INTERNAL EXPERT NETWORKIdentify the right future expert colleagues for the new hire according to his job description. SLG Data Product: ImmediateNetworkMapping ™ (INM)

START WITH A COMFORT ZONEAssign first tasks that you know being in the new hire’s comfort zone to speed up a good settle.SLG Data Product: ComfortZoneMapping ™ (CZM)

THE EMPLOYEE LIFECYCLE

3WORKbetter

IDENTIFY TRENDS IN THE CLOSE MARKET & STAFFBy monitoring what your staff and connections are publishing, get insights on your sector from inside.SLG Data Product: PublishingTrendsJournals ™ (PTJ)

CONNECT EXPERTISE OFFER AND DEMANDEasily and immediately connect people who search and people who own. Inside and outside.SLG Data Product: ExpertiseOfferAndDemand ™ (EOD)

SURFACE HIDDEN COMMUNITIESIdentify groups of common interests in your personnel (work areas and hobbies).SLG Data Product: SurfaceHiddenCommunities ™ (SHC)

MAKE EXTERNAL INTELLIGENCE AVAILABLEMonitor your staff and its connections’ publications based on keywords.SLG Data Product: KeywordsBasedMonitoring ™ (KBM)

CREATE STRATEGIC TASK FORCESIdentify the early adopters within your staff and put them at work.SLG Data Product: KeywordsBasedMonitoring ™ (KBM)

THE EMPLOYEE LIFECYCLE

4EVALUATE

performance

INTEGRATE KLOUT AND INTERNAL KPIEnrich your Performance Indicators with Klout scores and other social records. Use the Socialligence Ranking.SLG Data Product: SocialPerformanceRank™ (SPR)

TRACK EXTERNAL RELATIONSHIPSGather the external relationships your employees have with clients, partners, colleagues, competitors.SLG Data Product: ExternalRelationshipsTracking ™ (ERT)

OPTIMISE EVALUATION INTERVIEWSGenerate rich social yearly journals to get an overview of an employee’s social engagement.SLG Data Product: SocialYearlyJournals ™ (SYJ)

THE EMPLOYEE LIFECYCLE

5MARKETIN

Gambassador

s

USE YOUR EMPLOYEES AS COMMUNICATION RELAYSEngage your employees to relay your marketing campaigns and craft your company’s reputation.SLG Data Product: EmployeeAsAmbassador ™ (EAA)

IDENTIFY INTERNAL AND EXTERNAL INFLUENCERSOptimize your campaigns by identifying real influencers among your staff and its connections.SLG Data Product: InfluencersSpottingTool ™ (IST)

MONITOR YOUR COMMUNICATION SPREADINGMonitor the spreading of your messages from employees to their direct connections.SLG Data Product: CommunicationReachMonitoring ™ (CRM)

THE EMPLOYEE LIFECYCLE

6RETAIN

best people

IDENTIFY POTENTIAL LEAVERSIdentify the employees planning to leave your company, thanks to a combination of selected parameters.SLG Data Product: EmployeeChurnSpotting ™ (ECS)

REWARD ENGAGED EMPLOYEESRank employees according to their propensity to engage internally and externally.SLG Data Product: SocialPerformanceRank ™ (SPR)

IDENTIFY STARS AND NUGGETS Know which people you should cherish to reduce risk of leaving.SLG Data Product: StarEmployeesSpotting ™ (SES)

THE EMPLOYEE LIFECYCLE

7END

relationship

MONITOR FIRING IMPACTEvaluate the potential negative impact of lay-offs throughout the staff and the employee’s connections.SLG Data Product: FiringImpactMonitoring ™ (FIM)

ENCOURAGE AND MONITOR ALUMNI NETWORKSGet insights on your former employees’ new life and encourage them to keep engaged.SLG Data Product: AlumniSpottingMachine ™ (ASM)

IDENTIFY BAD INFLUENCERSIdentify employees that spread negative information about your company, products or services.SLG Data ProductBadInfluencersSpotting ™ (BIS)

Thank you!

Contact Swan Insights.

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Corporate Headquarters.

Swan Insights s.a.Gulledelle, 94B-1200 BrusselsBelgium

Ph. +32 2 880 51 61contact@swaninsights.com

swaninsights.com

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Laurent Kinet.

laurent@swaninsights.com

CEO

Jean-Philippe Schepens.

j-p@swaninsights.com

CCO

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Swan on LinkedIn.

company/swan-insights

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