Arianna Bassoli & Johanna Brewer

simplifying the process of promoting and discovering local live music

the hunt for live music

the iceberg effect

Giants like Ticket Master, Live Nation and Songkick promote major label artists playing in high capac-ity venues.

Millions of local list-ings, guides and blogs highlight emerging musicians performing in small venues.

problem: Information  about  live  music  is  fragmented  between  easy  access  to  expensive  mainstream  concerts  and  pockets  of  local  listings  for  smaller  gigs.

related work

our approach

OpenPlatform

GlobalNetwork

Focus onLive Music

User-GeneratedContent

UGC made easy

discovery & crowd-sourcing

local engagement & global visibility...

brought to you by a technical solution: geo-temporal localization

9 months later: success in Rome

25010%

300+90%

4,000+>=

users  adding  live  music  events

of  local  venues  have  registered

(85%  of  total)  local  venues  added  to  database

how do we scale?

Nov. ‘10 Jan. ‘11 Mar. ‘11 May ‘11 July ‘11Sept. ‘10

Monthly Unique Visitors

WorldwideRomeRome:  Landing  on  Event  Page

???

incentives: encouraging viral growth

10 25 100 1,000

10 25 100 1,000

thanks! & questions?

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