frestyl presentation for ChItaly2011

Arianna Bassoli & Johanna Brewer

simplifying the process of promoting and discovering local live music

the hunt for live music

the iceberg effect

Giants like Ticket Master, Live Nation and Songkick promote major label artists playing in high capac-ity venues.

Millions of local list-ings, guides and blogs highlight emerging musicians performing in small venues.

problem: Information about live music is fragmented between easy access to expensive mainstream concerts and pockets of local listings for smaller gigs.

related work

our approach

OpenPlatform

GlobalNetwork

Focus onLive Music

User-GeneratedContent

UGC made easy

discovery & crowd-sourcing

local engagement & global visibility...

brought to you by a technical solution: geo-temporal localization

9 months later: success in Rome

25010%

300+90%

4,000+>=

users adding live music events

of local venues have registered

(85% of total) local venues added to database

how do we scale?

Nov. ‘10 Jan. ‘11 Mar. ‘11 May ‘11 July ‘11Sept. ‘10

Monthly Unique Visitors

WorldwideRomeRome: Landing on Event Page

???

incentives: encouraging viral growth

10 25 100 1,000

10 25 100 1,000

thanks! & questions?

Product: https://frestyl.com

Email: [email protected] [email protected]

Twitter: @frestylnews @karmanet

Facebook: http://facebook.com/frestylnews

Github: http://github.com/organizations/frestyl

frestyl presentation for ChItaly2011

Technology

Transcript of frestyl presentation for ChItaly2011