Foundations of online marketing - Building your online bridge to customers

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Transcript of Foundations of online marketing - Building your online bridge to customers

David LevesqueDavid LevesqueJune 2011June 2011

www.WordofMobile.com

Change?Change?

Is this class right for me right now?

Not yet YES!

Triad of ChangeTriad of Change

Dr. Donny Epstein

Structure

PerceptionBehavior

Structure

3 Perceptions3 Perceptions

1. Relevant2. Measurable3. Other People Work For You

4 Pillars4 Pillars

Me

Abundant Abundant Customer Customer GardenGarden

Big Business PillarsBig Business Pillars

Me

Abundant Abundant Customer Customer GardenGarden

Radio PrintTV

TV, Radio, & Print

1% Relevant

Online

100%-30% Relevant

Fred Fred AstaireAstaire

Fred Fred AstaireAstaire

Fred Fred AstaireAstaire

AdsAds

Supply

KeywordsKeywords

NewNew

50% 50% SearchSearch

2,666 2,666 visitorsvisitors

The Magic The Magic

Begins Here!Begins Here!

5.4 million

CityCity

ReachReach

InterestInterest

Google, YouTube, Facebook, Twitter

TV, Print, PR, Viral Videos, Free Content

Website, email, phone, video, sample

Sale

Email, Facebook, Twitter, Txt Msg, Face to Face

Customer Funnel

518-320-2613

@WOMDavid

www.WordofMobile.com

Questions?

Word of Mobile...word gets around!

Look forward to meeting you Friday!