Foundations of online marketing - Building your online bridge to customers
18
David Levesque David Levesque June 2011 June 2011 www.WordofMobile.com
-
Upload
womdavid -
Category
Technology
-
view
136 -
download
4
description
Transcript of Foundations of online marketing - Building your online bridge to customers
David LevesqueDavid LevesqueJune 2011June 2011
www.WordofMobile.com
Change?Change?
Is this class right for me right now?
Not yet YES!
Triad of ChangeTriad of Change
Dr. Donny Epstein
Structure
PerceptionBehavior
Structure
3 Perceptions3 Perceptions
1. Relevant2. Measurable3. Other People Work For You
4 Pillars4 Pillars
Me
Abundant Abundant Customer Customer GardenGarden
Big Business PillarsBig Business Pillars
Me
Abundant Abundant Customer Customer GardenGarden
Radio PrintTV
TV, Radio, & Print
1% Relevant
Online
100%-30% Relevant
Fred Fred AstaireAstaire
Fred Fred AstaireAstaire
Fred Fred AstaireAstaire
AdsAds
Supply
KeywordsKeywords
NewNew
50% 50% SearchSearch
2,666 2,666 visitorsvisitors
The Magic The Magic
Begins Here!Begins Here!
5.4 million
CityCity
ReachReach
InterestInterest
Google, YouTube, Facebook, Twitter
TV, Print, PR, Viral Videos, Free Content
Website, email, phone, video, sample
Sale
Email, Facebook, Twitter, Txt Msg, Face to Face
Customer Funnel
518-320-2613
@WOMDavid
www.WordofMobile.com
Questions?
Word of Mobile...word gets around!
Look forward to meeting you Friday!
