Post on 13-May-2015
description
BONA FIDE
Working with Marketers to create authentic, fun and mutually beneficial experiences
CREATING BONA FIDE EXPERIENCES
Evolving Roles
The Social Underground
What Works
Experiential Innovation Tips
THE EVOLVING ADMINISTRATOR /MODERATOR
“Real” Communities vs “Fake” Marketers
Monitoring vs Connecting
Integrated Campaigns
ATTACK! SOCIAL UNDERGROUND
Connect Brands & Advocates
Immersive Media
Transparent Strategy
5 APPROACHES THAT WORK
• Use Discretion
• Make it Exclusive
• Filter Within
• Be Honest
• Source Feedback
5 INNOVATION TIPS
ANDREW LOOSManaging Partner
o 323.454.4472 x224andrew@attackmarketing.com
SCOTT JAMESSocial Media Strategist
o 415.433.1499 x228scott@attackmarketing.com