Post on 21-Aug-2020
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
FOREGO THE FAMILIAR
LET’S TALK ABOUT THE REAL RISKS OF MODERNIZING COMMUNICATIONS
BECKY GRAEBE
JUNE 7, 2016
@beckygraebe
@SASsoftware
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
• Consistently a Best Place to Work (No. 8 in US, No. 2 multinational)
• 14,000 employees, 400 offices in 55 countries
• Majority use PC, laptop, tablet or smart phone for work
• Internal Comms team of 12
• No print communications
• Headquarters in Cary, NC
ABOUT SAS LEADER IN BUSINESS ANALYTICS SOFTWARE
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
“It’s not where you take things from – it’s
where you take them to.”
-- Jean-Luc Godard
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONSWHAT DO YOU MEAN BY ‘MODERN?’
• Timely and relevant
• Real words, genuine voices
• Interactive
• Collaborative/social
• Digital and mobile
• Inspiring visuals
• Video
• Fun, surprising
• Inclusive
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONSWHAT COULD POSSIBLY GO WRONG?
• Confidential information could be shared
• Productivity could suffer
• Offensive comments and rants could emerge
• Management could lose control
• Employees might look to each other for information
• People without appropriate positions could influence decisions
• Staff will grow to expect open, genuine, entertaining communications every time
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONSTHE RISKS ARE REAL, BUT SO ARE THE REWARDS
• Employees tune in
• Concerns are voiced
• Ideas are suggested
• Expertise is shared
• Questions are answered
• Employees are more engaged,
empowered, connected, trusted
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 1: ARE COMMUNICATIONS IN SYNC WITH COMPANY
VALUES?
• Approachable
• Customer-driven
• Swift and agile
• Innovative
• Trustworthy
• Let organizational goals and values drive what’s important
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 1: ARE COMMUNICATIONS IN SYNC WITH
COMPANY VALUES?
Swift and agile
“We have started
testing the new
XBRL-functionality.
(...)One bug seems to
exist”
Resolution pursued
within 15 minutes
Bug was fixed within
half an hour
Feedback from four
different countries
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 1: ARE COMMUNICATIONS IN SYNC WITH
COMPANY VALUES?
Innovative
Swift and agile
“Does anyone have
experience with SAS
BI in the SAP
environment?...”
5 mins = 2 responses
24 hrs = 6 responses
Ideas from
7 departments
4 countries
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 1: ARE COMMUNICATIONS IN SYNC WITH
COMPANY VALUES?
Customer-driven
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 1: ARE COMMUNICATIONS IN SYNC WITH
COMPANY VALUES?
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 1: ARE COMMUNICATIONS IN SYNC WITH
COMPANY VALUES?
Swift and agile
• Real time: the new
turnaround time
• Live streaming
and reporting
• Automated alerts
when new content
is available
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATION
RISK NO. 1: ARE COMMUNICATIONS IN SYNC WITH
COMPANY VALUES?
Hello there, colleagues of the No. 2 best multinational workplace in the world!
Just when you thought all the good news had already skipped across your
screens this morning, we have another surprise in store.
To celebrate today’s big news, we’ll dish out free Howling Cow ice cream, made
fresh right down the road on the NC State University campus where this great
place to work got its start. (Leave it to SAS to celebrate in a way that also
supports the education of tomorrow’s dairy leaders. That’s a win-win if we’ve ever
seen one.)
Grab your scoop of wonderful between 12 and 1 p.m. in
the cafes of Buildings C, F, Q, R, T and 940 Cary Parkway.
Then start tackling the big decision of the day: vanilla,
chocolate or strawberry.
Carry on, everyone. We’ll see you at lunch!
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 1: ARE COMMUNICATIONS IN SYNC WITH
COMPANY VALUES?
Trustworthy
• Any individual or
group can blog
• Searchable, archived
content
• Post headlines
appear on intranet
home page with
corporate news
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 1: ARE COMMUNICATIONS IN SYNC WITH
COMPANY VALUES?
Name That Executive!
Approachable
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATION
RISK NO. 1: ARE COMMUNICATIONS IN SYNC WITH
COMPANY VALUES?
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 2 : ISSUES GO UNADDRESSED AND
CONVERSATIONS FIND SPACE IN EXTERNAL CHANNELS
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATION
RISK NO. 2 : ISSUES GO UNADDRESSED AND
CONVERSATIONS FIND SPACE IN EXTERNAL CHANNELS
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 2 : ISSUES GO UNADDRESSED AND
CONVERSATIONS FIND SPACE IN EXTERNAL CHANNELS
• Real-time comments and questions captured
during webcasts, town halls, meetings
• Employees like or flag comments,
adding to the social energy
• Subject matter experts
help answer questions
• Discussion continues
after the event
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 2 : ISSUES GO UNADDRESSED AND
CONVERSATIONS FIND SPACE IN EXTERNAL CHANNELS
• News articles
designed to initiate
conversation
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 3: GOOD IDEAS GO UNMENTIONED…OR INTO
THE HANDS OF COMPETITORS
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 3: GOOD IDEAS GO UNMENTIONED…OR INTO
THE HANDS OF COMPETITORS
“What should R&D
be doing to make it
fun?”
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 4: EMPLOYEES DON’T FEEL
PERSONALLY CONNECTED AT WORK
In a recent
Censuswide and
LinkedIn survey,
46% admit that work
friendships play a
role in their overall
happiness. This data
point increases to
57% for millennials.
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 4: EMPLOYEES DON’T FEEL PERSONALLY
CONNECTED AT WORK
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 4: EMPLOYEES DON’T FEEL PERSONALLY
CONNECTED AT WORK
On the Job questions1. What do you do?
2. What would employees be surprised to learn
about the job you perform?
3. What’s the most interesting part of your job?
4. What aspect of your job do you like best?
5. Because of what I do, SAS …
6. Which one of the company’s five core values is
most important in the role you perform?
7. Memorable moments?
8. Talk about how a SAS colleague or mentor has
influenced your career.
9. What is your fantasy job?
10.What is the best thing about working at SAS?
• Simple Q&A format
• Employees recommend others
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 4: EMPLOYEES DON’T FEEL PERSONALLY
CONNECTED AT WORK
In the Game questions1. Describe your sporting achievement.
2. Did this achievement involve a competition?
3. How long have you been participating in this sport
or activity? How frequently?
4. Who or what inspired you to get started?
5. What keeps you motivated to continue to
participate?
6. Are there athletes in this sport you admire or
follow?
7. What’s the best part about participating?
• Don’t take the social out of social
networking. It builds community!
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 4: EMPLOYEES DON’T FEEL PERSONALLY
CONNECTED AT WORK
• Veterans Week/Armistice Day
• Earth Week
• Education Week
• Following a crisis
Employees in Service questions1. What branch of the Armed Services were/are you a
member?
2. Where were you stationed (if applicable)?
3. What important skills did you learn from the military?
4. What was the most challenging part about serving in the
military?
5. What made you decide to join the military?
6. What is your most memorable experience?
7. What is the biggest similarity and/or difference between
working a SAS and your military job?
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 4: EMPLOYEES DON’T FEEL PERSONALLY
CONNECTED AT WORK
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 4: EMPLOYEES DON’T FEEL PERSONALLY
CONNECTED AT WORK
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 4: EMPLOYEES DON’T FEEL PERSONALLY
CONNECTED AT WORK
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 5: NEXT-GENERATION WORKERS OVERLOOK
YOUR ORGANIZATION
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
RISK NO. 5: NEXT-GENERATION WORKERS OVERLOOK
YOUR ORGANIZATION
MODERNIZING
COMMUNICATIONS
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 5: NEXT-GENERATION WORKERS OVERLOOK
YOUR ORGANIZATION
• What holidays, made-up holidays, observances and efforts would be most
meaningful to your employees? Find out, then blow them out of proportion.
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 5: NEXT-GENERATION WORKERS OVERLOOK
YOUR ORGANIZATION
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 5: NEXT-GENERATION WORKERS OVERLOOK
YOUR ORGANIZATION
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 5: NEXT-GENERATION WORKERS OVERLOOK
YOUR ORGANIZATION
Latin America Week
Quality Week
International Women’s Day
Education Week
Giving Tuesday
Hug Your Boss Day
March Madness
Computer Science Education Week
Intern Expo
Love the Hub Day
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 5: NEXT-GENERATION WORKERS OVERLOOK
YOUR ORGANIZATION
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 5: NEXT-GENERATION WORKERS OVERLOOK
YOUR ORGANIZATION
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 6: EXPERTISE WALKS OUT THE DOOR
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 6: EXPERTISE WALKS OUT THE DOOR
• Live Hub chats capture knowledge
sharing around the world
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 6: EXPERTISE WALKS OUT THE DOOR
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
RISK NO. 7: EMPLOYEES AREN’T READY TO REPRESENT
IN EXTERNAL SOCIAL CHANNELS
MODERNIZING
COMMUNICATIONS
Unique URLs track
employee reach on
social channels
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 7: EMPLOYEES AREN’T READY TO REPRESENT
IN EXTERNAL SOCIAL CHANNELS
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
MODERNIZING
COMMUNICATIONS
RISK NO. 7: EMPLOYEES AREN’T READY TO REPRESENT
IN EXTERNAL SOCIAL CHANNELS
Company Confidential - For Internal Use Only
Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.
Q & A