FOREGO THE FAMILIAR - Ragan Communications · supports the education of tomorrow’s dairy leaders....

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Copyright © 2016, SAS Insti tute Inc. Al l r ights reserved.

FOREGO THE FAMILIAR

LET’S TALK ABOUT THE REAL RISKS OF MODERNIZING COMMUNICATIONS

BECKY GRAEBE

JUNE 7, 2016

@beckygraebe

@SASsoftware



• Consistently a Best Place to Work (No. 8 in US, No. 2 multinational)

• 14,000 employees, 400 offices in 55 countries

• Majority use PC, laptop, tablet or smart phone for work

• Internal Comms team of 12

• No print communications

• Headquarters in Cary, NC

ABOUT SAS LEADER IN BUSINESS ANALYTICS SOFTWARE



“It’s not where you take things from – it’s

where you take them to.”

-- Jean-Luc Godard



MODERNIZING

COMMUNICATIONSWHAT DO YOU MEAN BY ‘MODERN?’

• Timely and relevant

• Real words, genuine voices

• Interactive

• Collaborative/social

• Digital and mobile

• Inspiring visuals

• Video

• Fun, surprising

• Inclusive



MODERNIZING

COMMUNICATIONSWHAT COULD POSSIBLY GO WRONG?

• Confidential information could be shared

• Productivity could suffer

• Offensive comments and rants could emerge

• Management could lose control

• Employees might look to each other for information

• People without appropriate positions could influence decisions

• Staff will grow to expect open, genuine, entertaining communications every time



MODERNIZING

COMMUNICATIONSTHE RISKS ARE REAL, BUT SO ARE THE REWARDS

• Employees tune in

• Concerns are voiced

• Ideas are suggested

• Expertise is shared

• Questions are answered

• Employees are more engaged,

empowered, connected, trusted



MODERNIZING

COMMUNICATIONS

RISK NO. 1: ARE COMMUNICATIONS IN SYNC WITH COMPANY

VALUES?

• Approachable

• Customer-driven

• Swift and agile

• Innovative

• Trustworthy

• Let organizational goals and values drive what’s important



MODERNIZING

COMMUNICATIONS

RISK NO. 1: ARE COMMUNICATIONS IN SYNC WITH

COMPANY VALUES?

Swift and agile

“We have started

testing the new

XBRL-functionality.

(...)One bug seems to

exist”

Resolution pursued

within 15 minutes

Bug was fixed within

half an hour

Feedback from four

different countries



MODERNIZING

COMMUNICATIONS


COMPANY VALUES?

Innovative

Swift and agile

“Does anyone have

experience with SAS

BI in the SAP

environment?...”

5 mins = 2 responses

24 hrs = 6 responses

Ideas from

7 departments

4 countries



MODERNIZING

COMMUNICATIONS


COMPANY VALUES?

Customer-driven



MODERNIZING

COMMUNICATIONS


COMPANY VALUES?



MODERNIZING

COMMUNICATIONS


COMPANY VALUES?

Swift and agile

• Real time: the new

turnaround time

• Live streaming

and reporting

• Automated alerts

when new content

is available



MODERNIZING

COMMUNICATION


COMPANY VALUES?

Hello there, colleagues of the No. 2 best multinational workplace in the world!

Just when you thought all the good news had already skipped across your

screens this morning, we have another surprise in store.

To celebrate today’s big news, we’ll dish out free Howling Cow ice cream, made

fresh right down the road on the NC State University campus where this great

place to work got its start. (Leave it to SAS to celebrate in a way that also

supports the education of tomorrow’s dairy leaders. That’s a win-win if we’ve ever

seen one.)

Grab your scoop of wonderful between 12 and 1 p.m. in

the cafes of Buildings C, F, Q, R, T and 940 Cary Parkway.

Then start tackling the big decision of the day: vanilla,

chocolate or strawberry.

Carry on, everyone. We’ll see you at lunch!

http://sww.sas.com/news/articles/2015/1013_GPTW_multinational_workplace_congratulations_sas.php



MODERNIZING

COMMUNICATIONS


COMPANY VALUES?

Trustworthy

• Any individual or

group can blog

• Searchable, archived

content

• Post headlines

appear on intranet

home page with

corporate news



MODERNIZING

COMMUNICATIONS


COMPANY VALUES?

Name That Executive!

Approachable



MODERNIZING

COMMUNICATION


COMPANY VALUES?



MODERNIZING

COMMUNICATIONS

RISK NO. 2 : ISSUES GO UNADDRESSED AND

CONVERSATIONS FIND SPACE IN EXTERNAL CHANNELS



MODERNIZING

COMMUNICATION





MODERNIZING

COMMUNICATIONS



• Real-time comments and questions captured

during webcasts, town halls, meetings

• Employees like or flag comments,

adding to the social energy

• Subject matter experts

help answer questions

• Discussion continues

after the event



MODERNIZING

COMMUNICATIONS



• News articles

designed to initiate

conversation



MODERNIZING

COMMUNICATIONS

RISK NO. 3: GOOD IDEAS GO UNMENTIONED…OR INTO

THE HANDS OF COMPETITORS



MODERNIZING

COMMUNICATIONS

RISK NO. 3: GOOD IDEAS GO UNMENTIONED…OR INTO

THE HANDS OF COMPETITORS

“What should R&D

be doing to make it

fun?”



MODERNIZING

COMMUNICATIONS

RISK NO. 4: EMPLOYEES DON’T FEEL

PERSONALLY CONNECTED AT WORK

In a recent

Censuswide and

LinkedIn survey,

46% admit that work

friendships play a

role in their overall

happiness. This data

point increases to

57% for millennials.



MODERNIZING

COMMUNICATIONS

RISK NO. 4: EMPLOYEES DON’T FEEL PERSONALLY

CONNECTED AT WORK



MODERNIZING

COMMUNICATIONS


CONNECTED AT WORK

On the Job questions1. What do you do?

2. What would employees be surprised to learn

about the job you perform?

3. What’s the most interesting part of your job?

4. What aspect of your job do you like best?

5. Because of what I do, SAS …

6. Which one of the company’s five core values is

most important in the role you perform?

7. Memorable moments?

8. Talk about how a SAS colleague or mentor has

influenced your career.

9. What is your fantasy job?

10.What is the best thing about working at SAS?

• Simple Q&A format

• Employees recommend others



MODERNIZING

COMMUNICATIONS


CONNECTED AT WORK

In the Game questions1. Describe your sporting achievement.

2. Did this achievement involve a competition?

3. How long have you been participating in this sport

or activity? How frequently?

4. Who or what inspired you to get started?

5. What keeps you motivated to continue to

participate?

6. Are there athletes in this sport you admire or

follow?

7. What’s the best part about participating?

• Don’t take the social out of social

networking. It builds community!



MODERNIZING

COMMUNICATIONS


CONNECTED AT WORK

• Veterans Week/Armistice Day

• Earth Week

• Education Week

• Following a crisis

Employees in Service questions1. What branch of the Armed Services were/are you a

member?

2. Where were you stationed (if applicable)?

3. What important skills did you learn from the military?

4. What was the most challenging part about serving in the

military?

5. What made you decide to join the military?

6. What is your most memorable experience?

7. What is the biggest similarity and/or difference between

working a SAS and your military job?



MODERNIZING

COMMUNICATIONS


CONNECTED AT WORK



MODERNIZING

COMMUNICATIONS

RISK NO. 5: NEXT-GENERATION WORKERS OVERLOOK

YOUR ORGANIZATION




YOUR ORGANIZATION

MODERNIZING

COMMUNICATIONS



MODERNIZING

COMMUNICATIONS


YOUR ORGANIZATION

• What holidays, made-up holidays, observances and efforts would be most

meaningful to your employees? Find out, then blow them out of proportion.



MODERNIZING

COMMUNICATIONS


YOUR ORGANIZATION



MODERNIZING

COMMUNICATIONS


YOUR ORGANIZATION

Latin America Week

Quality Week

International Women’s Day

Education Week

Giving Tuesday

Hug Your Boss Day

March Madness

Computer Science Education Week

Intern Expo

Love the Hub Day



MODERNIZING

COMMUNICATIONS


YOUR ORGANIZATION



MODERNIZING

COMMUNICATIONS

RISK NO. 6: EXPERTISE WALKS OUT THE DOOR



MODERNIZING

COMMUNICATIONS


• Live Hub chats capture knowledge

sharing around the world



MODERNIZING

COMMUNICATIONS




RISK NO. 7: EMPLOYEES AREN’T READY TO REPRESENT

IN EXTERNAL SOCIAL CHANNELS

MODERNIZING

COMMUNICATIONS

Unique URLs track

employee reach on

social channels



MODERNIZING

COMMUNICATIONS

RISK NO. 7: EMPLOYEES AREN’T READY TO REPRESENT

IN EXTERNAL SOCIAL CHANNELS



Q & A

FOREGO THE FAMILIAR - Ragan Communications · supports the education of tomorrow’s dairy leaders....

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