FuelSocialMediaEmployeeSpotlightCampaignMarch2016GOALGeneratetraffictonewcareersectiononcompanywebsiteandnewcompanyInstagrampagethroughafive-weeklongcampaignonLinkedIn,Facebook,Twitter,InstagramandGoogle+.STRATEGYCreateaseriesofmicro-blogsocialmediapostsbasedonthequotesemployeesprovidedforthecareersectionofthewebsitethatspotlightaFuelemployeeandincludeafunphotoandtrackedlinktothecompanysite.TACTICS

1. Eight(twoperweek)employee1-2sentenceresponsestowhytheyloveworkingatFuelquestion.Employeesshouldbeaselectionfromdifferentteams/positions.Post1shouldincludebriefprefaceandpost8shouldincludebriefclosing.

2. Photosofemployeesintheoffice,DowntownCamasortheLacamasLakeTrail.3. TrackedURLforcompanysite.4. PossiblehashtagsforSEOare:#jobs,#workgoals.

CAMPAIGNCALAENDARSun2/28 Mon2/29

Tues3/1IntoPost

Wed3/2 Thurs3/3

Fri3/4Post1

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Sun3/6 Mon3/7Post2

Tues3/8

Wed3/9 Thurs3/10Post3

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Sun3/13 Mon3/14

Tues3/15Post4

Wed3/16 Thurs3/17

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Sun3/20 Mon3/21Post6

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Wed3/23 Thurs3/24Post7

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Sun3/27 Mon3/28

Tues3/29Post8

Wed3/30 Thurs3/31ClosingPost

Fri4/1 Sat4/2

CONTENTIntroPost-3/1PUBLISHEDInMarch,Fuelishighlightingsomeofouramazingemployees.Checkbackhereeveryweektomeetanewfuelie!#jobs#workgoalshttp://bit.ly/1TlMk07

Post1-3/4PUBLISHED“WhatIlikemostaboutworkingatFuelisbeingabletoseefirsthandthegrowthourclientshaveexperiencedthataredueinparttothetoolsandservicesweprovidetothem,whichiswhyweexistinthefirstplace.”BryanGrant,RegionalDirector#jobs#workgoalshttp://bit.ly/1TlMk07

Post2-3/7PUBLISHED“Ilikebeingabletoseehowourcompanyisabletomakeadifferenceeverydayinthewaypracticesprovidecaretotheirpatients.”LeahRogers,OperationsAdministrator#jobs#workgoalshttp://bit.ly/1TlMk07

Post3-3/10PUBLISHED“IlovethefactthatIcanmakeapositivecontributiontowardaperson’squalityoflifethroughtheeverydayworkthatIperform,nottomentionthefactthatIamgettingpaidtodowhatIlove!”MarkPetruska,SeniorContentSpecialist#jobs#workgoalshttp://bit.ly/1TlMk07

Post4-3/15PUBLISHED“Ienjoymycoworkers.Theexpertiseofeachindividualnotonlyallowsustobetterserveourmembers,butprovidesafunandinteractiveworkenvironment.”SarahWich,MarketingManager#jobs#workgoalshttp://bit.ly/1TlMk07

Post5-3/18PUBLISHED“WhatIlikemostaboutworkingatFuelistheenvironment,thecultureandthepeople.”JustinPotts,SEOSpecialist#jobs#workgoalshttp://bit.ly/1TlMk07

Post6-3/21PUBLISHED“IreallyenjoyallthewonderfulandsupportivepeoplethatIhavetheopportunitytoworkwithhere.”ClemFreeman,PHPDeveloper#jobs#workgoalshttp://bit.ly/1TlMk07

Post7-3/24PUBLISHED“WhatIenjoymostaboutworkingatFuelisthepeople.Mycolleaguesaresomeofthemosttalented,dedicated,hardworkingandfunindividualsI’veeverworkedwith.Themembersarethebestintheindustryandprovidemewithchallengesonaregularbasis.Beingabletoprovideguidanceandsupportthatpositivelyimpactsthesuccessofthepracticesisincrediblyrewarding.”JessyCulp,RegionalManager#jobs#workgoalshttp://bit.ly/1TlMk07

Post8-3/29PUBLISHED“WhatIlikemostaboutFuelisthatitfeelslikeahomeawayfromhome.IgettodoamazingworkwithanamazingworkfamilyandtomethatisthebestpartaboutFuel.”BrittanyDawson,GraphicDesigner&Photographer#jobs#workgoalshttp://bit.ly/1TlMk07

ClosingPost-3/31PUBLISHEDWehopeyouenjoyedmeetingsomeofourwonderfulemployees!Ifyou’reinterestedinjoiningFuelMedical,visitourwebsitehttp://bit.ly/1TlMk07#jobs#workgoals

ANALYTICS--Alltotalsareorganicsincenomoneywasputtowardsboostingposts.

FACEBOOKPageLikes 543(+15) PostReach 5695 Biggest1200LinkClicks 800 Biggest277PostEngagement 340 Biggest121BestPerformingPost Reach-BryanGrant Overall-JessyCulpLinkedInPageFollowers 455 PostImpressions 8840 Biggest1086LinkClicks 170 Biggest39PostInteractions 70 Biggest15BestPerformingPost Reach-JessyCulp Overall-SarahWichTwitterPageFollowers 146(+8) PostImpressions 1880 Biggest269LinkClicks 31 Biggest7PostEngagement 45 Biggest10BestPerformingPost Reach-BryanGrant Overall-SarahWichG+PageFollowers 10 PageViews 66,041 PostViews 96 PhotoViews 868 LinkClicks 66 BestPerformingPost Overall-ClemFreeman InstagramPageFollowers 40 PostLikes 74 BestPerformingPost Overall-JustinPotts

CONCLUSIONConsideringthatnomoneywasspentonthecampaign,itwasasuccess.Acrossthesocialmediachannels,thecampaignpostswereseenmorethan16thousandtimesandthelinktotheFuelwebsitewasclickedmorethanonethousandtimes.Thereseemedtobenoconsistencytopostperformance;however,channelswithhighermalepopulationstendedtoseebetterperformancefromthefemalephotosandviceversa.Suggestionsfornextcampaign:

• Boostpoststogainmorepagefollowersandincreasereach.• UseuniqueURLforthecareerssectionofthewebsite.Thiswasnotavailableuntilafter

thisinitialcampaign.