FM Employee Social Campaign 2016 - Amazon S3€¦ · Fuel Social Media Employee Spotlight Campaign...
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Fuel Social Media Employee Spotlight Campaign March 2016 GOAL Generate traffic to new career section on company website and new company Instagram page through a five-week long campaign on LinkedIn, Facebook, Twitter, Instagram and Google+. STRATEGY Create a series of micro-blog social media posts based on the quotes employees provided for the career section of the website that spotlight a Fuel employee and include a fun photo and tracked link to the company site. TACTICS 1. Eight (two per week) employee 1-2 sentence responses to why they love working at Fuel question. Employees should be a selection from different teams/positions. Post 1 should include brief preface and post 8 should include brief closing. 2. Photos of employees in the office, Downtown Camas or the Lacamas Lake Trail. 3. Tracked URL for company site. 4. Possible hashtags for SEO are: #jobs, #workgoals. CAMPAIGN CALAENDAR Sun 2/28 Mon 2/29 Tues 3/1 Into Post Wed 3/2 Thurs 3/3 Fri 3/4 Post 1 Sat 3/5 Sun 3/6 Mon 3/7 Post 2 Tues 3/8 Wed 3/9 Thurs 3/10 Post 3 Fri 3/11 Sat 3/12 Sun 3/13 Mon 3/14 Tues 3/15 Post 4 Wed 3/16 Thurs 3/17 Fri 3/18 Post 5 Sat 3/19 Sun 3/20 Mon 3/21 Post 6 Tues 3/22 Wed 3/23 Thurs 3/24 Post 7 Fri 3/25 Sat 3/26 Sun 3/27 Mon 3/28 Tues 3/29 Post 8 Wed 3/30 Thurs 3/31 Closing Post Fri 4/1 Sat 4/2
Transcript of FM Employee Social Campaign 2016 - Amazon S3€¦ · Fuel Social Media Employee Spotlight Campaign...
FuelSocialMediaEmployeeSpotlightCampaignMarch2016GOALGeneratetraffictonewcareersectiononcompanywebsiteandnewcompanyInstagrampagethroughafive-weeklongcampaignonLinkedIn,Facebook,Twitter,InstagramandGoogle+.STRATEGYCreateaseriesofmicro-blogsocialmediapostsbasedonthequotesemployeesprovidedforthecareersectionofthewebsitethatspotlightaFuelemployeeandincludeafunphotoandtrackedlinktothecompanysite.TACTICS
1. Eight(twoperweek)employee1-2sentenceresponsestowhytheyloveworkingatFuelquestion.Employeesshouldbeaselectionfromdifferentteams/positions.Post1shouldincludebriefprefaceandpost8shouldincludebriefclosing.
2. Photosofemployeesintheoffice,DowntownCamasortheLacamasLakeTrail.3. TrackedURLforcompanysite.4. PossiblehashtagsforSEOare:#jobs,#workgoals.
CAMPAIGNCALAENDARSun2/28 Mon2/29
Tues3/1IntoPost
Wed3/2 Thurs3/3
Fri3/4Post1
Sat3/5
Sun3/6 Mon3/7Post2
Tues3/8
Wed3/9 Thurs3/10Post3
Fri3/11
Sat3/12
Sun3/13 Mon3/14
Tues3/15Post4
Wed3/16 Thurs3/17
Fri3/18Post5
Sat3/19
Sun3/20 Mon3/21Post6
Tues3/22
Wed3/23 Thurs3/24Post7
Fri3/25
Sat3/26
Sun3/27 Mon3/28
Tues3/29Post8
Wed3/30 Thurs3/31ClosingPost
Fri4/1 Sat4/2
CONTENTIntroPost-3/1PUBLISHEDInMarch,Fuelishighlightingsomeofouramazingemployees.Checkbackhereeveryweektomeetanewfuelie!#jobs#workgoalshttp://bit.ly/1TlMk07
Post1-3/4PUBLISHED“WhatIlikemostaboutworkingatFuelisbeingabletoseefirsthandthegrowthourclientshaveexperiencedthataredueinparttothetoolsandservicesweprovidetothem,whichiswhyweexistinthefirstplace.”BryanGrant,RegionalDirector#jobs#workgoalshttp://bit.ly/1TlMk07
Post2-3/7PUBLISHED“Ilikebeingabletoseehowourcompanyisabletomakeadifferenceeverydayinthewaypracticesprovidecaretotheirpatients.”LeahRogers,OperationsAdministrator#jobs#workgoalshttp://bit.ly/1TlMk07
Post3-3/10PUBLISHED“IlovethefactthatIcanmakeapositivecontributiontowardaperson’squalityoflifethroughtheeverydayworkthatIperform,nottomentionthefactthatIamgettingpaidtodowhatIlove!”MarkPetruska,SeniorContentSpecialist#jobs#workgoalshttp://bit.ly/1TlMk07
Post4-3/15PUBLISHED“Ienjoymycoworkers.Theexpertiseofeachindividualnotonlyallowsustobetterserveourmembers,butprovidesafunandinteractiveworkenvironment.”SarahWich,MarketingManager#jobs#workgoalshttp://bit.ly/1TlMk07
Post5-3/18PUBLISHED“WhatIlikemostaboutworkingatFuelistheenvironment,thecultureandthepeople.”JustinPotts,SEOSpecialist#jobs#workgoalshttp://bit.ly/1TlMk07
Post6-3/21PUBLISHED“IreallyenjoyallthewonderfulandsupportivepeoplethatIhavetheopportunitytoworkwithhere.”ClemFreeman,PHPDeveloper#jobs#workgoalshttp://bit.ly/1TlMk07
Post7-3/24PUBLISHED“WhatIenjoymostaboutworkingatFuelisthepeople.Mycolleaguesaresomeofthemosttalented,dedicated,hardworkingandfunindividualsI’veeverworkedwith.Themembersarethebestintheindustryandprovidemewithchallengesonaregularbasis.Beingabletoprovideguidanceandsupportthatpositivelyimpactsthesuccessofthepracticesisincrediblyrewarding.”JessyCulp,RegionalManager#jobs#workgoalshttp://bit.ly/1TlMk07
Post8-3/29PUBLISHED“WhatIlikemostaboutFuelisthatitfeelslikeahomeawayfromhome.IgettodoamazingworkwithanamazingworkfamilyandtomethatisthebestpartaboutFuel.”BrittanyDawson,GraphicDesigner&Photographer#jobs#workgoalshttp://bit.ly/1TlMk07
ClosingPost-3/31PUBLISHEDWehopeyouenjoyedmeetingsomeofourwonderfulemployees!Ifyou’reinterestedinjoiningFuelMedical,visitourwebsitehttp://bit.ly/1TlMk07#jobs#workgoals
ANALYTICS--Alltotalsareorganicsincenomoneywasputtowardsboostingposts.
FACEBOOKPageLikes 543(+15) PostReach 5695 Biggest1200LinkClicks 800 Biggest277PostEngagement 340 Biggest121BestPerformingPost Reach-BryanGrant Overall-JessyCulpLinkedInPageFollowers 455 PostImpressions 8840 Biggest1086LinkClicks 170 Biggest39PostInteractions 70 Biggest15BestPerformingPost Reach-JessyCulp Overall-SarahWichTwitterPageFollowers 146(+8) PostImpressions 1880 Biggest269LinkClicks 31 Biggest7PostEngagement 45 Biggest10BestPerformingPost Reach-BryanGrant Overall-SarahWichG+PageFollowers 10 PageViews 66,041 PostViews 96 PhotoViews 868 LinkClicks 66 BestPerformingPost Overall-ClemFreeman InstagramPageFollowers 40 PostLikes 74 BestPerformingPost Overall-JustinPotts
CONCLUSIONConsideringthatnomoneywasspentonthecampaign,itwasasuccess.Acrossthesocialmediachannels,thecampaignpostswereseenmorethan16thousandtimesandthelinktotheFuelwebsitewasclickedmorethanonethousandtimes.Thereseemedtobenoconsistencytopostperformance;however,channelswithhighermalepopulationstendedtoseebetterperformancefromthefemalephotosandviceversa.Suggestionsfornextcampaign:
• Boostpoststogainmorepagefollowersandincreasereach.• UseuniqueURLforthecareerssectionofthewebsite.Thiswasnotavailableuntilafter
thisinitialcampaign.
