Flipping the Bird(s) on the Traditional Data ModelLaura MerlingSenior Vice President | Alcatel-LucentApplication Enablement Platform & Strategy

Donʼt Call Me, I Wonʼt Call You

1995

2005

2010

2015

Which brings us to...

Content & Video defining devices

Appceleration

Mobile video calling

Online video calling

More video was uploaded to

Youtube in the last 2 months

than if the major networks had

been airing new content 24/7

since 1948

Content & Video

Vs.

iPhone = 8Mx RAM + 650x CPU of the AGC

defining devices

19m users x 22 min/daySocial Games (ipad and iphone) NBC Sunday Night Football

+ABC Dancing w the Stars

=

Appceleration

“Our entire business will be run on wireless and wifi

networks in the next 3 years”

LTELTE, short for Long Term Evolution, is considered by many to be the obvious successor to the current

generation of UMTS 3G technology, which is based upon WCDMA, HSDPA, HSUPA, and HSPA.

Streaming

Immersive

Differentiated Experience

Business Model Changes

New markets

OPPORTUNITYWhy it matters to the 500 of you in the audience this morning

1“...a data-free version of Angry Birds.”

“The 80 million views of video trailers l could be served up from the app itself, instead of from YouTube.”

“Why will mobile carriers be willing to eat those bandwidth costs and offer an app like that for free? Rovio hopes they will do so in exchange for a cut of revenues...

It’s bigger than an addiction to a game.

23

Smart app developers realize their greatest enemy could

be their greatest friend.-Tsung Tzu’s not nearly as famous brother

@magicmerl

THANK YOU