BY:Shraddha Samant 133Saloni Sawant 137

Over the years…

2007• Over 10

million books. Now at your doorstep.

2011• No

Kidding. No worries.

2012• Shoppin

g ka naya address.

How do I pay?

Are the products original?

???

What if I don’t like it or if its damaged?

Refund???

What about

replacement ??

C O N S U M E RP R O B L E M S

Positioning Strategy

• Creating Trust2007-2011

• “THE” new address of shopping

2012-2013

The Positioning Hinglish Language

+ Happening places

=KOOLNESS• Trap them young• All three generations

What has actually worked for flipkart.com?

• First Mover Advantage• Service• Supply chain; Logistics- Ekart Logistics• Focus on depth instead of width of products• Started off with books then moved to

electronics, clothing (exclusive store for women)etc.

Competitors

T H A N K Y O U