José Teixeira

Education Center Director – Manz Produções

jose.teixeira@manz.pt

“Whether you prevail or fail

depends more on what you do to

yourself that on what the world

does to you”

JIM COLLINS

HISTÓRICO IVA

VAT in PORTUGAL – FITNESS

VAT in Europe

What to DO?

The companies that will thrive

going forward are surely those

who have learned from recent

global events and who have

adapted their business practices

accordingly. Joe Moore IHRSA

ACT NOW!

know the fitness market

MANZ

Market Size: 331,200,000 €Clubs: 1400Members: 600,000Average Membership: 46€

While you must watch expenses very closely,you must also find new ways to generaterevenue since former revenue streams willbe negatively impacted by changes inconsumer spending. Stephen Tharrett

fitness benchmarks

fitness benchmarks

Increase Revenue

retentiondebt recoveryprofit centersweb social mediaprogramming

Investment required to retain a member is

only 10% of the cost of a new member!

Retention

Retention

Debt Recovery

CRM

Recovery

Administrative

EFT

Revenue forecast

10% EFT

Profit Centers

personal training

day spa

group fitness

clothing

bar

40% Revenuemember kit

events

supplements

rent

utilities

web social media

Programming – Clubs

Reducing Costs

budgetingnegociationGFMiPreventive maintenanceno frills

Retention Program

Pricing annual ajustment – inflation

Operacional costs reduction

Web Social Media

No frills

Running / Btt / Swimming Clubs

proposals

IVA 13%Government Proposal

ReferencesIHRSA global report 2010

IHRSA european market report 2010

IHRSA profiles of success 2008

The future of fitness – a white paper. Les Mills

European health club industry web and social media report. Ray Algar

2010 UK low-cost gym sector report. Ray Algar

It’s time to transform your marketing. Hubspot

Facebook marketing update. Who’s blogging what

European economic statistics. Eurostat

European comission. Taxation and customs union