Fitness Crisis in Portugal
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José Teixeira
Education Center Director – Manz Produções
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“Whether you prevail or fail
depends more on what you do to
yourself that on what the world
does to you”
JIM COLLINS
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HISTÓRICO IVA
VAT in PORTUGAL – FITNESS
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VAT in Europe
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What to DO?
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The companies that will thrive
going forward are surely those
who have learned from recent
global events and who have
adapted their business practices
accordingly. Joe Moore IHRSA
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ACT NOW!
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know the fitness market
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MANZ
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Market Size: 331,200,000 €Clubs: 1400Members: 600,000Average Membership: 46€
While you must watch expenses very closely,you must also find new ways to generaterevenue since former revenue streams willbe negatively impacted by changes inconsumer spending. Stephen Tharrett
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fitness benchmarks
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fitness benchmarks
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Increase Revenue
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retentiondebt recoveryprofit centersweb social mediaprogramming
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Investment required to retain a member is
only 10% of the cost of a new member!
Retention
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Debt Recovery
CRM
Recovery
Administrative
EFT
Revenue forecast
10% EFT
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Profit Centers
personal training
day spa
group fitness
clothing
bar
40% Revenuemember kit
events
supplements
rent
utilities
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web social media
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Programming – Clubs
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Reducing Costs
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budgetingnegociationGFMiPreventive maintenanceno frills
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Retention Program
Pricing annual ajustment – inflation
Operacional costs reduction
Web Social Media
No frills
Running / Btt / Swimming Clubs
proposals
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IVA 13%Government Proposal
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ReferencesIHRSA global report 2010
IHRSA european market report 2010
IHRSA profiles of success 2008
The future of fitness – a white paper. Les Mills
European health club industry web and social media report. Ray Algar
2010 UK low-cost gym sector report. Ray Algar
It’s time to transform your marketing. Hubspot
Facebook marketing update. Who’s blogging what
European economic statistics. Eurostat
European comission. Taxation and customs union