Fitness Crisis in Portugal

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José Teixeira Education Center Director Manz Produções [email protected]

description

Fitness Crisis in Portugal - Vat Increase. How to survive! Manz

Transcript of Fitness Crisis in Portugal

Page 1: Fitness Crisis in Portugal

José Teixeira

Education Center Director – Manz Produções

[email protected]

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“Whether you prevail or fail

depends more on what you do to

yourself that on what the world

does to you”

JIM COLLINS

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HISTÓRICO IVA

VAT in PORTUGAL – FITNESS

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VAT in Europe

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What to DO?

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The companies that will thrive

going forward are surely those

who have learned from recent

global events and who have

adapted their business practices

accordingly. Joe Moore IHRSA

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ACT NOW!

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know the fitness market

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MANZ

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Market Size: 331,200,000 €Clubs: 1400Members: 600,000Average Membership: 46€

While you must watch expenses very closely,you must also find new ways to generaterevenue since former revenue streams willbe negatively impacted by changes inconsumer spending. Stephen Tharrett

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fitness benchmarks

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fitness benchmarks

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Increase Revenue

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retentiondebt recoveryprofit centersweb social mediaprogramming

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Investment required to retain a member is

only 10% of the cost of a new member!

Retention

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Retention

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Debt Recovery

CRM

Recovery

Administrative

EFT

Revenue forecast

10% EFT

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Profit Centers

personal training

day spa

group fitness

clothing

bar

40% Revenuemember kit

events

supplements

rent

utilities

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web social media

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Programming – Clubs

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Reducing Costs

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budgetingnegociationGFMiPreventive maintenanceno frills

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Retention Program

Pricing annual ajustment – inflation

Operacional costs reduction

Web Social Media

No frills

Running / Btt / Swimming Clubs

proposals

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IVA 13%Government Proposal

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ReferencesIHRSA global report 2010

IHRSA european market report 2010

IHRSA profiles of success 2008

The future of fitness – a white paper. Les Mills

European health club industry web and social media report. Ray Algar

2010 UK low-cost gym sector report. Ray Algar

It’s time to transform your marketing. Hubspot

Facebook marketing update. Who’s blogging what

European economic statistics. Eurostat

European comission. Taxation and customs union