Finnish companies taking smart shortcuts to UK growth

Post on 06-Jul-2015

40 views 0 download

description

This is a talk I gave on 17th October 2013 to a delegation of Finnish companies. The talk covers some of the best practice examples of Finnish companies growing in the UK. To find out more about this talk, please email mark@marketingboost.co.uk Mark Harris Marketing Boost

Transcript of Finnish companies taking smart shortcuts to UK growth

Taking smart shortcuts to local growth

What’sinstore…

•   Who,What,Why?•   Embracethedifference•   Localise•   Personalise•   Produc;se•   Socialise•   Tribalise

Who,WhatandWhy?

•   Whoarewe?•   Whatdowedo?•   WHYdowedoit?•   Whofor?“Marke'ngBoosthashelpedustoiden'fyanddevelopnewbusinessopportuni'esintheUKandlocaliseourProductandMarke'ngoffer.Theirmarketknowledgeandstrongnetworkofconnec'onshelpedtoshapeourthinking,developourownpartnernetworkandcon'nuetogrowourpresenceintheUK.”Ville Osterlund,Managing Directorwww.interquest.com

Embracing our differences…

Makeadifference

•   ProductUSP•   Technology•   Marke;ngcampaign•   Loca;on&Availability

Findingthefamiliarfusion

Keepitfamiliar

•   Customerneedsyoumeet•   TangibleBenefits•   Metaphors&spelling•   ResearchonBri;shbuyers•   Buyingprocessinsights

Growing locally…

Stepstogrowinglocally…

Localise

Personalise

Produc;seSocialise

Tribalise

Futuricegolocalandpersonal

ZiltageSngpersonal

Ziltaproductfocusonmobileandbenefits

Tellingtheirstories

•   Futurice‐ContentMarke;ngforB2Bbuyers•   Zilta‐AwarenessandFunding•   InterQuest‐Awarenessandprospec;ng

Digia–buildingafollowingaroundmusic

Howothersengagewithus…

OurNordicclientstypicallyrequest…•   Marke;ngStrategysessions•   Marke;ngCoaching•   DigitalMarke;ng–Mobile,SocialandWeb•   CustomerandMarketinsights/research

Workingtogetherforsuccess…

It’s;metomobilise…

•   GoLocal•   GetPersonal•   OfferProduct•   BeSocial•   BuildTribe•   Askforlocalknowledgeandshortcuts

Take smart shortcuts to local growth

www.marketingboost.co.uk