Finnish companies taking smart shortcuts to UK growth
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Transcript of Finnish companies taking smart shortcuts to UK growth
Taking smart shortcuts to local growth
What’sinstore…
• Who,What,Why?• Embracethedifference• Localise• Personalise• Produc;se• Socialise• Tribalise
Who,WhatandWhy?
• Whoarewe?• Whatdowedo?• WHYdowedoit?• Whofor?“Marke'ngBoosthashelpedustoiden'fyanddevelopnewbusinessopportuni'esintheUKandlocaliseourProductandMarke'ngoffer.Theirmarketknowledgeandstrongnetworkofconnec'onshelpedtoshapeourthinking,developourownpartnernetworkandcon'nuetogrowourpresenceintheUK.”Ville Osterlund,Managing Directorwww.interquest.com
Embracing our differences…
Makeadifference
• ProductUSP• Technology• Marke;ngcampaign• Loca;on&Availability
Findingthefamiliarfusion
Keepitfamiliar
• Customerneedsyoumeet• TangibleBenefits• Metaphors&spelling• ResearchonBri;shbuyers• Buyingprocessinsights
Growing locally…
Stepstogrowinglocally…
Localise
Personalise
Produc;seSocialise
Tribalise
Futuricegolocalandpersonal
ZiltageSngpersonal
Ziltaproductfocusonmobileandbenefits
Tellingtheirstories
• Futurice‐ContentMarke;ngforB2Bbuyers• Zilta‐AwarenessandFunding• InterQuest‐Awarenessandprospec;ng
Digia–buildingafollowingaroundmusic
Howothersengagewithus…
OurNordicclientstypicallyrequest…• Marke;ngStrategysessions• Marke;ngCoaching• DigitalMarke;ng–Mobile,SocialandWeb• CustomerandMarketinsights/research
Workingtogetherforsuccess…
It’s;metomobilise…
• GoLocal• GetPersonal• OfferProduct• BeSocial• BuildTribe• Askforlocalknowledgeandshortcuts
Take smart shortcuts to local growth
www.marketingboost.co.uk