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Repetition

Some companies use methods of advertising like repetition.

For example in the Head On® commercial they repeat the name of the product many, many, many, many times.

Apply directly to the forehead!

Apply directly to the forehead!

Apply directly to the forehead!

Repetition

Oxi-Clean

Oxi-Clean

Oxi-Clean

Oxi-Clean

Oxi-Clean

Oxi–Clean, Oxi-

Clean blah blah

blah!!!

Fear

Many insurance companies use techniques such a fear.

They make you feel unsafe so that you will buy their product.

Fear

Some companies try to install a sense of insecurity within you.

Are you in good hands?

Trademark

Some companies use logos and trademarks so that coolness or other attributes are associated with their logo.

Celebrity

Some companies use celebrities to advertise their product.

When someone sees their all-time hero using a Nike product they want to be just like them and use them and use Nike too.

Effects of Celebrity Advertising

Would you rather buy this and this?

Or this and this?

Price Appeal

Many companies use this method of advertisement to make things sound cheap or affordable.

It works very well because cost is a primary concern for consumers.