INDUSTRY PROFILE

NARTD Non-Alcoholic Ready to drink market can be divided into fruit drinks & soft drinks. The soft drinks can be further divided into carbonated and non-carbonated drinks. Mango drinks come under non-carbonated category and carbonated drinks comprises of cola, lemon and orange flavor drinks.

The soft drinks till early 1990s were in the hands of domestic players like Campa, Thumps-up, Limca, etc. But with the opening up of economy & coming of MNC players Pepsi & Coco-Cola the market has come totally under their control, Pepsi entered in Indian market in 1991.Coke re-entered in1993.

The growth of soft drinks in India is very high compared to other countries. The annual growth rate has been observed as around 10%.So this attracted the attention of world leading market players a lot. Before the entry of Pepsi in India the market share of Coco- Cola was 80%, but with the entry of Pepsi its market share has decreased by 10%.

Major players in Soft Drinks Industry:

Coca-Cola

It entered in to Indian market by signing an agreement with Parle exports limited. Its brands are Coco-Cola, Fanta, and Sprite etc. On September 25th the Chairman Brothers signed an agreement with Coke selling their best brands like Thumps-up, Limca, Maaza and Gold spot.

Pepsi Foods Private Limited

It came into India In 1956 and left the country in 1961 due to unsuccessful operations. In the year 1990 it re-entered Indian market in collaboration with Punjab Agro Industry Corporation.

Other Players

Besides these established manufactures there are more than 200 units of independent manufactures of soft drink industry. They constitute very small market share around 4% of the entire soft drink industry.

STRONG GROWTH FORECAST IN SOFT DRTINKS:

The total of-trade volume of soft drinks is forecast to grow by a compounded average of 11% over the forecast period. Total value growth is expected to track volume growth closely because intensifying competition in carbonates, which dominate in both total volume and value sales, is expected to keep prices per liter under check.

However, 100% Juice is forecast to experience price per liter increases as the pitch on the health platform is expected to enable manufactures to keep their products relatively price-intensive. With increases expected in tourism, distribution and a changing lifestyle, bottled water is the one to watch in the forecast period, with an expected CAGR OF 15% in off-trade volume sales growth. Our local strategy enables us to listen to all the voices around the world asking for beverages that span the entire spectrum of tastes and occasions.

What people want in a beverage is a reflection of who they are, where they live, how they work and play, and how they relax and recharge, whether Youre a student in the United States enjoying a refreshing Coca-Cola, a woman in Italy taking a tea break, a child in Peru asking for a juice drink, or a couple in Korea buying bottled water after a run together, were there for you.

We are determined not only to make great drinks, but also to contribute to communities around the world through our commitments to education, health, wellness, and diversity. We strive to be a good neighbor, consistently shaping our business decisions to improve the quality of life in the communities in which we do business. Its a special thing to have billions of friends around the world, and we never forget it.

COMPANY PROFILE

HISTORY

The Coca-Cola Company traces its beginning to 1886, when an Atlanta, Georgia Pharmacist, Dr. John Pemberton, began to produce Coca-Cola syrup for sale in the fountain drink. However, with the exemption of an independent bottling operation established in 1894 in Viking, Mississippi, the history of large scale bottling did not begin until 1899 when two Chattanooga businessmen, Joseph B. Whitehead and Benjamin F. Thomas, secured the executive rights to bottle and sell Coca-Cola for most of the United States from the Coca-Cola company.

The Coca-Cola bottling system continued to operate as an independent local business until the late 1970s and early 1980s when, for an economic and other reasons, bottling franchise ownership began to consolidate. In 1986, the Coca-Cola Company recognized the opportunity to significantly advance this consolidation by merging some of this company owned operations with two large ownership groups that were for sale. This bottling operation was combined to into Coca-Cola Enterprise Inc. The company offered its stock in the New York Stock Exchange on November 21st,1986,in the largest initial public offering made up to that date.

BUSINESS

Coca-Cola Enterprises is in the business of Marketing, Producing and Distributing liquid non-alcoholic refreshments to customers in their franchise tern tones. In 1994 they distributed approximately 1.7 billion equivalent Cases of the product throughout their territories, which comprise of 38 states and the District of Columbia in the United States. Their territory also extended to, many foreign countries.

The Coca-Cola Enterprise and The Coca-Cola Company are in business partnership. The Coca-Cola Company develops the product, while as a bottler the Coca-Cola Enterprise combines the product Concentrates with other ingredients and packages the beverages in bottles, Cans and fountain containers.

MANAGEMENT PHILOSOPHY

CORPORATE AREA

The major concept of the management philosophy is to remain in the beverage industry and not diversify into other areas. The management believes in investing in non-capital-intensive areas. In fact, the beverage industry requires little capital, and produces maximum returns. The returns from the foreign markets are tapped to the most.

FINANCIAL AREA

The corporate objectives are to increase the shareowners value. The management believes that in increasing the shareholders value it requires consistent growth in financial results complemented by effective use of the cash flow.

MARKETING AREA

Here the management is committed to superior market place execution. This is achieved by decentralized operating structure that places the responsibilities, authority and the accountability as close to the customer and consumer as possible.

THE BRAND

The Coca-Cola consistently ranks first in the worlds most valuable brands. The brand value is about $39 billion. This is the greatest heritage of the company. As far as the brand management concerned, we find that Coca-Cola ranks itself as the third only after Microsoft and Louis Vinton.

Coca-Cola returned to India after 16 years, in 1993. The brand promotion was in between 1994-96. The bottling acquisition occurred in between 1997-99. Its quest for profitability started from 2000 onwards. In India Coke has their concentrate plant at Pune producing 10 brands. Its company-owned bottling operations are at six operating regions, 29 operating areas with 26 plants, 10 Green fields, and around 6000 associates. It enjoys a business of over Rs.3000 cores in India.

AP REGION

AP has merged as the single biggest state in terms of overall CSD sales volumes as well as in terms of manufacturing facilities. Up to 18-20 percent of the companys sales volumes are from AP.

Hindustan Coca-Cola Beverages Private Limited, in total consists of five operating locations for CSD brands and KINLEY packed water at Modula-Ali, Ameenpur, Atmakur (Vijayawada) ,Visakhapatnam and Srikalahasthi having a turnover of over 750 cores with 3 plants, 2 Green fields and 1500 associates.

Thumps-Up, now has a leading position in CSD market in AP, with a market share of nearly 50 percent. All Coca-Colas CSD brands put together now accounted for 75 percent of the overall CSD market.

Profile of Srikalahasthi:

Acquired from Co-packer in Jan 2007

Located atKapugunneri Village, near Srikalahasthi town in an area of 98 acres. The unit has a permanent workforce of 222.

Started operations in 2003 with RGB and CSD PET Lines. Hot fill Juice line added in 2005.

Line Configuration:

RGB -600 BPM KHS make ( 200& 300 ml)

CSD PET- 200 BPM KHS make ( 500/600ml)

Hot fill 200 BPM SIG make with SIPA blower

Customers:

Plant distributes CSD PET and hot fill PET to entire south and part of central region of India & RGB to 4 districts (Chittoor, Cuddapah, Ananthapuram and Nellore) through Companys distribution network.

COMPANYs VISION

Coca-Cola exists to create value for their share owners on a long-term basis by building a business that enhances the Coca-Cola Companys trademarks. This is the ultimate commitment.

As the worlds largest beverage company, Coca-Cola refresh the world. Coca-Cola do this by developing superior soft drinks, both carbonated and non-carbonated, and profitable non-alcoholic beverage systems that create value for the company, the bottling partners and to the customers.

In creating value, Coca-Cola succeeds or fail based on the companys ability to perform as worthy stewards of several key assets.

1. Coca-Cola, the worlds most powerful trademark, and other highly valuable TRADEMARKS.

2. The worlds most effective and pervasive DISTRIBUTION SYSTEM.

3. Satisfied CUSTOMRES, who make a god profit selling Coca-Cola products.

4. The people who are working are ultimately responsible for building this enterprise.

5. The abundant RESOURCES, which must be intelligently allocated.

6. The strong global LEADERSHIP in the beverage industry in particular and in the business world in general.

TRADE MARKS OF THE COMPANY

The company creates demand by continually expanding the relationship that bonds the trademarks, principally Coca-Cola with the 5 billion people on this planet. Everything the company does must strengthen that bond and it will utilize every available resource to expand the value of Coca-Colas trademarks in the hearts and minds of its consumers.

Coca-Cola will continue to make its trademarks, and especially Coca-Cola, the most recognized, most powerful commercial symbols in any market where they are present.

Coca-Cola will continually strive to enhance every aspect of product and package quality.

Coca-Cola will always communicate advertising messages that bond with its consumers.

Coca-Cola will never hesitate to adjust its product line keep the Coca-Cola, trademark strong, pervasive and present, as such adjustment may become necessary due to changes in the desire and needs of its consumers. In doing this, Coca-Cola will never compromise the integrity of its core trademark and all for which it stands.

PRODUCTS PROFILE

THE CARBONATED MARKET

INTERNATIONAL BRANDS

CLASSIC: The Coca-Cola classic is the flagship of the companys carbonated drinks. The product was made public on May 8th 1886.

DIET COKE: Was launched in 1982 to target the market of the light products.

CAFFEINE FREE COCA-COLA CLASSIC: Was launched 1983 which aims at customers who want to limit their consumption of caffeine while still drinking Coca-Cola and enjoying its taste.

CHERRY COKE: The first cherry flavored Cola were launched in 1985.

The Coca-Cola Company offers several other carbonated drinks to target different consumers. Sprite is the number 7 in the US soft drink market launched in 1961. Fanta is the world third bestselling soda and the worlds bestselling orange drink with a 31% market share of the category.

INDIAN BRANDS

For the local market in India Coke has in addition the following brand.

COCA-COLA:

It is the worlds favorite drink, the worlds most valuable brand. Coca-Cola has truly remarkable heritage. From a humble beginning in 1886, it is now the flagship brand of the largest manufacturer, marketer, and distributor of non-alcoholic beverages in the world.

THUMPS-UP:

Thumps-Up is leading carbonated soft drink and most rusted brand in India. Originally introduced in 1977, Thumps-Up was acquired by the Coca-Cola Company in 1993. Thumps-Up is known for its strong, Fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to separate the men from the boys.

LIMCA:

Lime n Lemony Limca, the drink of that can cast a tangy refreshing spell on anyone, anywhere. Born in 1997, Limca has been the original thirst choice, of millions of consumers for over 3 decades.

FANTA:

The orangedrink of the Coca-Cola Company, seen as one of the favorite drinks since 1940s. Fanta entered the Indian market in the year.

SPRITE:

Worldwide, Sprite is ranked as the No.4 soft drink and is sold in more than 190 countries. In India, Sprite was launched in year 1999 and today it has grown to one of fastest growing soft drinks, leading the clear lime category.

DIET COKE: Was launched in 1982 to target the market of the light products.

KINLEY: Packaged drinking water.

THE NON-CARBONATED MARKET

MINUTE MAID: Offers frozen concentrated fruit juice launched in 1988.

MAAZA:Maaza was launched in 1976 here was a drink that offered the same real taste of fruit juice and was available throughout the year. In 1993 Maaza was acquired by Coca-Cola India. Maaza currently dominates the fruit drink.

Advertising Effectiveness

The objectives of all business are to makes profits and a merchandising concern can do that by increasing its sales at remunerative prices. This is possible, if the product is widely polished to be audience the final consumers, channel members and industrial users and through convincing arguments it is persuaded to buy it. Publicity makes a thing or an idea known to people. It is a general term indicating efforts at mass appeal. As personal stimulation of demand for a product service or business unit by planting commercially significant news about it in a published medium or obtaining favourable presentation of it upon video television or stage that is not paid for by the sponsor.

On the other hand, advertising denotes a specific attempt to popularize a specific product or service at a certain cost. It is a method of publicity. It always intentional openly sponsored by the sponsor and involves certain cost and hence is paid for. It is a common form of non- personal communication about an organisation and or its products idea service etc. that is transmitted to a target audiences through a mass medium. In common parlance the term publicity and advertising are used synonymously.

What is Advertising :

The word advertising is derived from the Latin word viz, "advertero" "ad" meaning towards and "verto" meeting towards and "verto" meaning. "I turn" literally specific thing".

Simply stated advertising is the art "says green." Advertising is a general term for and all forms of publicity, from the cry of the street boy selling newspapers to the most celebrate attention attracts device. The object always is to bring to public notice some articles or service, to create a demand to stimulate buying and in general to bring logethel the man with something to sell and the man who has means or desires to buy".

Advertising has been defined by different experts. Some of the quoted definition are :

American marketing association has defined advertising as "any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor. The medium used are print broad cast and direct.

Stanton deserves that "Advertising consists of all the activities involved in presenting to a group a non- personal, oral or visual openly, sponsored message regarding a product, service, or idea. This message called an advertisement is disseminated through one or more media and is paid for by the identified sponsor.

Advertising is any paid form of non personal paid of presentation of ideas goods or services by an identified sponsor.

Advertising is a "non- personal paid message of commercial significance about a product, service or company made to a market by an identified sponsor.

In developing an advertising programme, one must always start by identifying the market needs and buyer motives and must make five major decisions commonly referred as 5M (mission, money message, media and measurement) of advertising.

Basic Features of Advertising

On the basis of various definitions it has certain basic features such as :

1. It is a mass non-personal communication.

2. It is a matter of record.

3. It persuades buyers to purchase the goods advertised.

4. It is a mass paid communication.

5. The communication media is diverse such as print (newspapers and magazines)

6. It is also called printed salesmanship because information is spread by means of the written and printed work and pictures so that people may be induced to act upon it.

Functions of Advertising

For many firms advertising is the dominant element of the promotional mix particulars for those manufacturers who produce convenience goods such as detergent, non prescription drugs, cosmetics, soft drinks and grocery products. Advertising is also used extensively by maters of automobiles, home appliances, etc, to introduce new product and new product features its uses its attributes, pt availability etc.

Advertising can also help to convince potential buyers that a firms product or service is superior to competitors product in make in quality, in price etc. it can create brand image and reduce the likelihood of brand switching even when competitors lower their prices or offer some attractive incentives.

Advertising is particularly effective in certain other spheres too such as :

i) When consumer awareness of products or service is at a minimum.

ii) When sales are increasing for all terms in an industry.

iii) When a product is new and incorporates technological advance not strong and.

iv) When primary buying motive exists.

It performance the following functions :

i) Promotion of sales

ii) Introduction of new product awareness.

iii) Mass production facilitation

iv) Carry out research

v) Education of people.

TYPES OF ADVERTISING

Broadly speaking, advertising may be classified into two categories viz., product and institutional advertising.

a) Product Advertising

The main purpose of such advertising is to inform and stimulate the market about the advertisers products of services and to sell these. Thus type of advertising usually promote specific, trended products in such a manner as to make the brands seam more desirable. It is used by business government organization and private non-business organizations to promote the uses features, images and benefits of their services and products. Product advertising is sub-divided into direct action and indirect action advertising, Direct action product advertising wages the buyer to take action at once, ice he seeks a quick response to the advertisement which may be to order the product by mail, or mailing a coupon, or he may promptly purchase in a retail store in response to prince reduction during clearance sale.

Product advertising is sub-divided into direct & indirect action advertising & product advertising aims at informing persons about what a products is what it does, how it is used and where it can be purchased. On the other hand selective advertising is made to meet the selective demand for a particular brand or type is product.

b) Institutional Advertising :

It is designed to create a proper attitude towards the sellers to build company image or goodwill rather than to sell specific product or service. Its purpose is to create a frame of mind and to implant feeling favourable to the advertisers company. Its assignment is to make friends for the institution or organization.

It is sub-divided into three categories : patronage, public, relations and public service institutional advertising.

i) In patronage institutional advertising the manufacturer tells his prospects and customer about himself his policies and lives personnel. The appeals to the patronage motivation of buyers. If successful, he convince buyers that his operation entitles him to the money spent by them.

ii) Public relations institutional advertising is used to create a favourable image of the firm among employees, stock-holders or the general public.

iii) Public service institutional advertising wages public support.

c) Other Types :

The other types are as follows :

i) Consumer advertising

ii) Comparative advertising

iii) Reminder advertising

iv) Reinforcement advertising

ADVERTISING OBJECTIVES

The long term objectives of advertising are broad and general, and concern the contribution advertising should make to the achievement of overall company objectives. Most companies regard advertisingly main objective as hat of proving support to personal selling and other forms of promotion. But advertising is a highly versatile communications tools and may therefore by used for achieving various short and long term objectives. Among these objectives are the following :

1. To do the entire selling job (as in mail order marketing).

2. To introduce a new product (by building brand awareness among potential buyers).

3. To force middlemen to handle the product (pull strategy).

4. To build brand preference 9by making it more difficult for middleman to sell substitutes).

5. To remind users to buy the product (retentive strategy).

6. To publicize some change in marketing strategy (e.g., a price change, a new model or an improvement in the product).

7. To provide rationalization (i.e. Socially acceptable excuses).

8. To combat or neutralize competitors advertising.

9. To improve the moral of dealers and/or sales people (by showing that the company is doing its share of promotion).

10. To acquaint buyers and prospects with the new uses of the product (to extend the PLC).

BENEFITS

The functions of advertisement, and that purpose its ethics, may be discussion below :

1. It leads to cheaper prices. "No advertiser could live in the highly competitive arena of modern business if his methods of selling were more costly than those of his rivals."

2. It acquaints the public with the features of the goods and advantages which buyers will enjoy.

3. It increases demand for commodities and this results in increased production. Advertising :

a) Creates and stimulates demand opens and expands the markets;

b) Creates goodwill which loads to an increase in sales volume;

c) Reduces marketing costs, particularly product selling costs.

d) Satisfied consumer demands by placing in the market what he needs.

4. It reduces distribution expenses in as much as it plays the part of thousands of salesman at a home. Information on a mass scale relieves the necessity of expenditure on sales promotion staff, and quicker and wider distribution leads to diminishing of the distribution costs.

5. It ensures the consumers better quality of goods. A good name is the breath of the life to an advertiser.

6. By paying the way for large scale production and increased industrialization, advertising contributes its quota to the profit of the companies the prosperity of the shareholder the uplifts of the wage earners and the solution of he unemployment problem.

7. It raises the standard of living of the general public by impelling it to use to articles of modern types which may add to his material well being. "Modern advertising has made the luxuries of yesterday the necessities of today ..................... It is a positive creative force in business. It makes two blades of grass grow in the business world where one grew before.

8. It establishes the goodwill of the concern for the test articles produced by it and in course of time they sell like not cakes consumer search for satisfaction of their needs when they purchase goods what they want from its beauty, superiority, economy, comfort, approval, popularity, power, safety, convenience, sexual gratification and so on. The manufactures therefore tries to improve this goodwill and reputation by knowing the buyer behaviour.

To sum up it may be said that advertising aims at committing the producers, educating the consumer, supplementing the salesman converting the producer and the dealer to eliminate the competitor, but above all it is a link between the produce and the consumer.

WHY & WHEN TO ADVERTISE

Advertising as a tool to marketing not only reaches those who buy , but also those whose opinions or authority is counted for example a manufacturer of marble tiles and building boards advertises not only to people who intend to build houses but also to architect and engineers. While the manufacturers of pharmaceuticals products advertise to doctors as well as to the general public. At time it is necessary for a manufacturer or a concern to advertise things which it does not sell but which when sold stimulates the sales of its own product. There are concerns like electric heaters, iron etc. because the use of these increases the demand for their products.

Advertising should be used only when it promises to bring good result more economically and efficiently as compared to other means of selling. There are goods for which much time and efforts are required in creating a demand by sending salesman to prospective buyers than by simply advertising them. In the early days of the cash register in America it was sold by specially trained salesman who called on the prospective users and had the difficult task of convincing them that they could no longer carry on with the old methods, and that they urgently needed a cash register. In our country certain publishers have found it less costly to sell their books by sending salesman from house to house among prospective buyers than to advertise them. In these two examples the cost of creating demand would be too high if attempted by advertising alone under such circumstances advertising is used to make the salesman acceptable to the people they call upon to increase the confidence of the public in the house. Naturals when there are good profits competitors will be attracted and they should be kicked out as and when sufficient capital is available by advertising on a large scale. Immediate result may not justify the increased expenditure but it will no doubt secure future sales.

DESIGNING ADVERTISING CAMPAIGN :

An advertising is an organized series of advertising messages. It has been defined as "a planned, co-ordinate series of promotional efforts built around a central theme and designed to reach a specified goals." In other words, it is an orderly planned effort consisting of related but self contained and independent advertisements. The campaign may appear in one more media . it has single theme or keynote idea and a single objective or goal. Thus, "a unified theme of content provides psychological continuity throughout the campaign while visual and oral similarity provide physical continuity. In short run, all campaign want pre-determined psychological reaction in the long run, practically all campaigns have sales goal.

The series of advertisements used in the campaign must be integrated with the sales promotional efforts and with the activities of the sales force.

Campaign vary in length some may run only for a few days, other for weeks, yet other for a season or the entire year. Usually a range of 3 to 6 months includes many campaigns. Many factors influences campaign length such as competitors advertising media, policies, seasonal falls curves of the product involved, the size of the advertising funds, campaign objectives and the nature of the advertisers marketing programme.

OBJECTIVES OF CAMPAIGN

The advertising campaign, especially those connected with the consumers aims at achieving these objectives :

i) To announce a new product or improve product.

ii) To hold consumers patronage against intensified campaign use.

iii) To inform consumers about a new product use.

iv) To teach consumers how to use product.

v) To promote a contest or a premium offer.

vi) To establish a new trade regional, and

vii) To help solve a coca regional problem.

The institutional advertising campaign on the other hand, have these objectives.

i) To create a corporate personality or image.

ii) To build a company prestige.

iii) To keep the company name before the public.

iv) To emphasize company services and facilities.

v) To enable company salesman to see top executive consistently when making sales calls, and

vi) To increase friendliness and goodwill towards the company.

Developing the campaign programmes. The advertising campaigns are prepared by the advertising agencies, which work an behalf of their clients who manufacture product or service enterprises, which have services to sell. The word campaign is used because advertising agencies approach their task with a sum Blanca of military fanfare in which one frequently hears words like target audience logistics, zero in and tactics and strategy etc.

The account executive co-ordinates the work in a campaign. The creation of an advertising campaign starts with an exploration of consumers habits and psychology in relation to the product. This requires the services of statistical trained in survey techniques and of others trained in social psychology. Statisticians select samples for survey which are done by trained interviewers who visits individuals, included in the sample and ask question to find out about their taste and habits.

This enquiry often leads to a change in a familiar product. For instance bathing soap may come in several new colours or cigarette in a new packet or talcum powder in another size.

Such interviews are often quite essential to find out the appeal of advertising message for a product that would be most effective with consumers.

David Ogilvy describes a consumers survey to find out the most meaningful benefit in which women are interested when they buy a face cream. The largest preference as given to "Cleans deep into pores" followed in order of importance by prevent dryness, "is a complete beauty treatment, recommended by skin doctors" makes skin look younger' contains estrogenic hormones, pasteurized for purity, prevent skin form aging, smooth our wrinkles ogilvy concludes, form this voting come one of Helena Rubinstein's most successful face creams. We christened it deep cleanser, thus, building the winning form into name of the product.

After getting the data the account executive puts together the essential elements of his clients brief, interprets the research findings and draws up what he calls the "advertising strategy".

STAGE IN ADVERTISING CAMPAIGN

Several steps are required to developed an advertising campaign the number of stages and exact order in which they are carried out may vary according to an organisations resources, the nature of its product and the types of audiences to be reached. The major stages/step are :

1. Identifying and analyzing the advertising.

2. Defining advertising objects.

3. Creating the advertising platform.

4. Determining the advertising appropriation.

5. Selection media plan.

6. Creating the advertising message.

7. Evaluating the effectiveness of advertising.

8. Organizing of advertising campaign.

1. Identifying & Analyzing the Advertising target :

Under this step it is to decided as to whom is the firm trying to reach with the message. The advertising target is the group of people towards which advertisements are aimed at four this purpose complete information about the market target i.e. the location and geographical location of the people, the distribution of age, income, sex, educational level, and consumers attitudes regarding purchase and use both of the advertising product and competing products is needed with better knowledge of market target, effective advertising campaign can be developed on the other hand, if the advertising target is not properly identified and analyzed the campaign is does likely to be effective.

2. Determining the advertising objectives :

The objectives of advertisement must be specifically and clearly defined in measurable terms such as "to communicate specific qualities about a particulars product to gain a certain degree of penetration in a definite audience of a given size during a given period of time", increase sales by a certain percentage or increase the firms market shares."

The goals of advertising may be to :

i) Create a favourable company image by acquainting the public with the services offered available to the employees and its achievements.

ii) Create consumers or distributor awareness by encouraging requests providing information about the types of products sold; providing information about the benefits to be gained from use of the company's products or services; and indicating how product (or services) can be used;

iii) Encourage immediate sales by encouraging potential purchasers through special sales contests, getting recommendation of professional people about company's products etc.

iv) It secures action by the reader through associating ideas, repetition of the same name in different contexts, immediate action appeal.

3. Creating the Advertising platform :

An advertising platform consists of the basic issues or selling points that an advertiser wishes to include in the advertising campaign. A single advertisement in an advertising campaign may contain one or more issues in the platform. A motorcycle producers advertising platform should contain issues which are of importance to consumers filling and such issues also be those which the competitive product do not posses.

4. Determining the Advertising Appropriation:

The advertising appropriation is the total amount of money which marketer allocates. For advertising for a specific time period. Determining the campaign budget involves estimating now much it will cost to achieve the campaigns objectives. If the campaign objectives are profit relating and stated quantitatively, then the amount of the campaign budget is determined by estimating the proposed campaigns effectiveness in attaining them. If campaigns object is to build a particular type of company image, then there is little basis for predicting either the campaigns effectiveness or determining the budget required.

5. Selecting the Media :

Media selection is an important since it costs time space and money various factors influence this selection, the most fundamental being the nature of the target market segment, the type of the product and the cost involved. The distinctive characteristics of various media are also important. Therefore management should focus its attention on media compatibility with advertising objectives.

Media

Form

1.

Press Advertising or Print

i)

Newspapers

City, Small town, Sundays, Daily, weekly, Fortnightly, quarterlies, financial and annuals, English, vernacular or regional languages.

ii)

Magazines

General or special, illustrated or otherwise, English, Hindi, Regional language.

iii)

Trade & Technical Journals, Industrial year books, commercial, directories, telephone, Directories, references books & annuals.

Circulated all over the country and among the industrialist and business magnates.

2.

Direct Mail

Circulars, catalogues, leaflets, brochures, booklets, folders, colanders, blotters, diaries & other printed material.

3.

Outdoor or Traffic

Poster and bills on walls, railways stations platforms outside public buildings trains, buses.

4.

Broadcast or radio and T.V.

Spot, Sectional or national trade cost

5.

Publicity

Movie Slides and films non theatrical and documentary films metal plates and signs attaches to trees.

6.

House to house

Sampling , couponing, free gifts, novelties, demonst-rations.

7.

Dealer aids

Counter and widows display demonstration given by retailer or the advertises goods.

8.

Internet

Today, Internet is a big spot for advertising.

So these are the media of the advertising campaign of the selecting of the media.

6. Creating the Advertising Messages :

This is an important stage of advertising campaign. The contents of the message has to be very carefully drafted in the advertisement. Characteristics of person in the advertising target influence the message content and form. An advertisers must use words, symbols and illustration that are meaningful, familiar and attractive to those persons. The type of media also influence the content and form of the message.

7. Evaluating the Effectiveness of Advertising :

The effectiveness of advertising is measured for a variety of reasons :

a) To determine whether a campaign accomplished its advertising objects.

b) To evaluate the relative effectiveness of several advertisements to ascertain which copy, illustrations or layout is best.

c) To determine the strengths and weaknesses of various media and media plans.

In other words, measuring advertising effectiveness is needed to determine whether proposed advertisement should be used and if they will be now they might be improved; and whether going campaign should be stopped, continued or changed. In accomplishing these purposes, pretests and post test are conducted. The former tests before exposing target consumers to advertisements and the letter after consumers have been exposed to advertisements and the letter after consumers have been exposed to advertisements.

For an effective advertising programme, the advertising manager requires a basic understanding of the medium that is going to carry it.

For effectively using advertising the management must test advertising to know which of the advertisement to know which of the advertisement have proved profitable and why as compared to others.

OBJECTIVES OF THE STUDY

Following are the objectives of the study:

1. To know the most effective media of advertisement

2. To find out the reasons for liking the advertisement of cold drinks.

3. To find out the most popular slogan of advertisement regarding cold drinks.

LIMITATIONS

The project relied mainly on the primary data.

Consumer give very unclear picture.

We have a limited time.

The study is based on limited sample.

It begin my first attempt to undertake such a study, thus the inexperience is also a obstacle to accomplish the project in a proper way.

It was also difficult to get proper information from the people because they were indulging in some other activities.

Scope of the Study

This project was undertaken for a specific period in coco cola., It is an exercise that is well planned into the curriculum giving the researcher a valuable opportunity to understand the working dynamics of the organization and to experiment and exhibit the recently acquired management and administration skills.

Research MethodologyResearch is voyage from known to unknown

Research is a procedure of logical and systematic application of the fundamentals of science to the general and overall questions of a study and scientific technique which provide precise tools, specific procedure and technical rather than philosophical means for getting and ordering the data prior to their logical analysis and manipulation. Different type of research designs is available depending upon the nature of research project, availability of able manpower and circumstances.

Methodology

1. Research Design: The research design is the blueprint for the fulfillment of objectives and answering questions. It is a master plan specifying the method and procedures for collecting and analyzing needed information.

oDescriptive Research is used in this study as the main aim is to describe characteristics of the phenomenon or a situation.

2.Data Collection Methods: The source of data includes primary and secondary data sources.

Primary Sources: Primary data has been collected directly from sample respondents through questionnaire and with the help of interview.

Secondary Sources: Secondary data has been collected from standard textbooks, Newspapers, Magazines & Internet.

3. Research Instrument: Research instrument used for the primary data collection is Questionnaire.

4. Sample Design: Sample design is definite plan determine before any data is actually obtaining for a sample from a given population. The researcher must decide the way of selecting a sample. Samples can be either probability samples or non-probability samples.

Sampling Technique: Convenience

Sample Size: 50 Respondents.

Area of Study: Yamuna Nagar.

MARKET PROFILE

(Coca Cola)

Brands of Coca- Cola

i)Coca Cola

ii)Thums-up

iii)Limca

iv)Fanta

v)Maaza

vi)Maaza Tetra

vii)Sprite

Flavours of the brand :

i)Cola

ii)Lemon

iii)Soda

iv)Orange

v)Mango

vi)Clear Lemon

Size of the Coca Cola cold drinks available in market

i)200 ml Bottles (RGB Glasses)

ii)300 ml Bottles (RGB Glasses)

iii)500 ml Bottles (RGB Glasses)

iv)1 Litre (PVC Bottles)

v)1.5 Litre (PVC Bottles)

vi)2 Litre (PVC Bottles)

Sales of Coca Cola Cold drinks

Coca Cola

Cold drinks

Weekly

(in carets)

Monthly

(in carets)

Yearly

(in carets)

Coca Cola

520

1840

22400

Fanta

250

1030

12900

Thums-up

350

1350

18500

Limca

380

1210

16300

Maaza Tetra

80

380

6200

Sprite

70

280

5000

Maaza

120

690

10000

(Primary data)

There is more consumption of Coca Cola and has 70% market share in the Yamunanagar city and Coca Cola is having maximum consumption and after that Thumps-up and after it Limca cold drink in the market and all the products has good sale but less than these.

Brands of Pepsi

i) Pepsi Cola

ii) Mirinda Lemon

iii) Mirinda Orange

iv) Pepsi Soda

v) Pepsi Apple

Flavours of the brand :

i) Cola

ii) Lemon

iii) Orange

iv) Soda

v) Apple

Size of the Pepsi cold drinks available in market

vi) 200 ml Bottles (RGB Glasses)

vii) 300 ml Bottles (RGB Glasses)

viii) 500 ml Bottles (500 pt. Bottles)

ix) 1 Litre (PVC Bottles)

x) 1.5 Litre (PVC Bottles)

xi) 2 Litre (PVC Bottles)

Sales of Pepsi Cold drinks

Pepsi

Cold drinks

Weekly

(in carets)

Monthly

(in carets)

Yearly

(in carets)

Pepsi

430

1750

21600

Mirinda Lemon

390

1180

15400

Mirinda Orange

245

1000

13600

Pepsi Soda

126

470

6000

Pepsi Apple

120

400

5000

(Primary Data)

The consumption of Pepsi cola, after this sale of Mirinda Lemon is there and after it Mirinda Orange is there and the market share is less of Pepsi in comparison of Coca Cola.

TABLE 4.1

RESPONDENT'S CLASSIFICATION ACCORDING TO AGE

Age (in years)

No. of respondents

Percentage

11-20

44

44

21-40

50

50

41-60

6

6

Total

100

100

Table 4.1 shows that 44% of the respondents are in the age group of 11-20, 50% are in the age group of 21-40 and 6% are in the age group of 41-60.

TABLE 4.2

RESPONDENT'S CLASSIFICATION ACCORDING TO SEX

Sex

No. of respondents

Percentage

Male

60

60

Female

40

40

Total

100

100

Table 4.2 shows that 60% of the respondents are males and 40% of them are females

TABLE 4.3

RESPONDENT'S CLASSIFICATION ACCORDING TO EDUCATIONAL QUALIFICATION

Qualification

No. of respondents

Percentage

Illiterate

-

-

Below Matric

-

-

Matric

10

10

Graduate

58

58

Post graduate

32

32

Total

100

100

Table 4.3 reveals that out of 50 respondents 5 are matriculate and 29 are Graduate and rest of them 16 are post graduate.

TABLE 4.4

DRINKING OF COLD DRINK

Do you take cold drinks

No. of respondents

Percentage

Yes

100

100

No

-

-

Total

100

100

Table 4.4 reveals that all the respondents are drinking cold drinks.

TABLE 4.5

FREQUENCY OF TAKING COLD DRINKS

HOW FREQUENTLY YOU DRINK

No. of respondents

Percentage

Once a day

30

30

Twice a day

4

4

More than twice

2

2

Not regular drunker

64

64

Total

100

100

Table 4.5 reveals that 30% of the respondents drink it once a day, 4% twice a day, 2% more than twice and 32% drink it no regularly.

TABLE 4.6

NAME OF THE COLD DRINKS AVAILABLE IN MARKET

Name of cold drinks

No. of respondents

Percentage

Coca cola

-

-

Pepsi

-

-

Fanta

-

-

Limca

-

-

Mirinda

-

-

Thums-up

-

-

Canada dry

-

-

Maaza

-

-

Dew

-

-

All of above

100

100

Total

100

100

Table 4.6 reveals that all of the respondents are of the view that all the above mentioned cold drinks are available in the market.

TABLE 4.7

PREFERENCE OF COLD DRINK

Which cold drink you like most

No. of respondents

Percentage

Coca cola

24

24

Pepsi

24

24

Fanta

2

2

Limca

14

14

Mirinda

2

2

Thums-up

20

20

Canada dry

8

8

Maaza

6

6

Dew

-

-

Total

100

100

Table 4.7 indicate that out of 50 respondents 12 like Coca cola, 12 like Pepsi, 7 like Limca, 1 like Fanta, 1 like Mirinda, 10 like Thums-up, 4 like Canada dry and 3 like Maaza.

TABLE 4.8

FLAVOURS OF COLD DRINKS

Flavours

No. of respondents

Percentage

Cola

60

60

Lemon

14

14

Orange

14

14

Mango

4

4

Others

8

8

Total

100

100

Table 4.8 shows that out of 60% of the respondents like the cola flavour of cold drink, 14% like the Lemon flavour and same percentage of respondents like the orange flavour of cold drink.

TABLE 4.9

ADVERTISEMENT OF COLD DRINK

Do you think advertisement of cold drink is required

No. of respondents

Percentage

Yes

96

96

No

4

4

Total

100

100

Table 4.9 indicate that 96% of the respondents are of the view that they have been the advertisement of the cold drink they like most while 4% shows that they dont have seen the advertisement they like most .

TABLE 4.10

MEDIA OF ADVERTISEMENT

THROUGH WHICH MEDIA YOU HAVE SEEN IT?

No. of respondents

Percentage

TV

92

92

Newspaper

4

4

Magazine

2

2

Other

2

2

Total

100

100

Table 4.10 reveals that 92% of the respondents are of opinion that they have seen the advertisement on TV while 4% are of the opinion that they have seen the advertisement through newspaper.

TABLE 4.11

NO. OF ADVERTISEMENT

How many advertisements you seen are of the most likely cold drink by you

No. of respondents

Percentage

1

22

22

2

28

28

3

22

22

4

28

28

Total

100

100

Table 4.11 shows that out of the 50 respondents 11 are of view that there is 1 type of advertisement and other says that there are more than one type.

TABLE 4.12

SLOGAN OF COLD DRINK

Slogan of cold drink which you like

No. of respondents

Percentage

Taste the thunder

24

24

Yara Da tashan

28

28

Yeh dil mange more

32

32

Jo chahe ho jaye, coca cola enjoy

16

16

Total

100

100

Table 4.12 shows that out of 50 respondents 12 like the slogan 'taste the thunder' ,14 like 'Yara da tashan', 16 like 'yeh dil mange more' and 8 like the slogan 'Jo chahe ho jaye coca cola enjoy'.

TABLE 4.13

REASON FOR LIKING THE ADVERTISEMENT

Why you like advertisement

No. of respondents

Percentage

Its theme and making is appealable

60

60

It has film stars

14

14

Because of good music

14

14

Other reasons

12

12

Total

100

100

Table 4.13 shows that majority of the respondents like the advertisement due to its theme while majority of the respondents like the advertisement due to its film stars and good music.

TABLE 4.14

EFFECT OF ADVERTISEMENT ON CONSUMPTION OF COLD DRINK

No. of respondents

Percentage

Yes

46

46

No

54

354

Cann't say

20

20

Total

100

100

Table 4.14 shows that 46% of the respondents are of the view that advertisement forced them to consume product more 34% of them has view that advertisement dont force them to consume the product while 20% of them cannot say anything about it.

TABLE 4.15

BEST MEDIA OF ADVERTISEMENT

No. of respondents

Percentage

TV

100

100

Newspaper

-

-

Magazine

-

-

Others

-

-

Total

100

100

Table 4.15 reveals that 100% of the respondents are of the view that presently the TV is most effective media of advertisement.

TABLE 4.16

NECESSITY OF ADVERTISEMENT

DO YOU THINK THE ADVERTISEMENT IS NECESSARY FOR COLD DRINKS?

No. of respondents

Percentage

Necessary

28

28

Very necessary

68

68

Cant say

4

4

Total

100

100

Table 4.16 shows that highest number of respondents are of the view that advertisement is very necessary for cold drinks while few respondents are of the view that advertisement is necessary.

TABLE 4.17

EFFECTIVENESS OF EXPENDITURE INCURRED ON ADVERTISEMENT

Does expenditure should be incurred on advertisement

No. of respondents

Percentage

Yes

86

86

No

4

4

Cant say

10

10

Total

100

100

Table 4.17 shows that 86% of the respondents are of the view that the expenditure incurred on advertisement is effective in adding the profit while 4% denied the same and 10% did not reply.

TABLE 4.18

REASONS FOR DIFFERENCE OF ADVERTISEMENT EFFECTIVENESS

WHICH REASON YOU FIND FOR THE DIFFERENCE OF ADVERTISEMENT EFFECTIVENESS

No. of respondents

Percentage

Education

40

40

Liking

20

20

Standard of Living

20

20

Level of Development

20

20

Total

100

100

Table 4.18 shows that 40% of the respondents say education is one of the main reason of Advertisement effectiveness while equal % of the respondents are in the favour of likings, standars of living and level of development

TABLE 4.19

ADD EFFECTIVENESS AND IMPROVEMENT IN ADVERTISEMENT

WILL THE STUDY OF EFFECTIVENESS WOULD CONTRIBUTE TO IMPROVEMENT OF PRESENT ADVERTISEMENT

No. of respondents

Percentage

Yes

90

90

No

2

2

Cannot say

10

10

Total

100

100

Table 4.19 shows that the majority of the respondents are of the view that the study of effectiveness contributes the improvement in present advertisement.

TABLE 4.20

NECESSITY OF ADVERTISEMENT EFFECTIVENESS

IS ADVERTISEMENT EFFECTIVENESS IS NECESSARY FOR COMPANY?

No. of respondents

Percentage

Yes

96

96

No

2

2

Cant say

2

2

Total

100

100

Table 4.20 reveals that majority of the respondents say that the advertisement effectiveness is necessary while same did not replied.

TABLE 4.21

USERS OF ADVERTISEMENT EFFECTIVENESS

THE USE STUDY OF EFFECTIVENESS IS FOR WHOM?

No. of respondents

Percentage

For company

68

68

For employees

2

2

For customers

30

30

None of these

-

-

Total

100

100

Table 4.21 indicates that 68% of the respondents are of the view that the study of effectiveness is meant for company while 30% say that it is meant for customers.

FINDINGS

After going through all the project and the collected data, I found that:

84% of the respondents said that TV is the most effective media of advertisement.

60% of the respondents said that they like the advertisement of cold drinks because of its theme whereas, 14% said that they like celebrities in advertisement.

Some 32% of the respondents said that yeh dil maange more is the most popular slogan whereas 28% of the respondents said that yara da tashan is the popular slogan.

Majority of respondents are of the view that advertisement is very necessary for cold drink.

Majority of respondents sees the advertisement of the cold drink they like most.

Majority of the respondents like cola flavor of cold drink

Equal number of respondents like the brand of Coca Cola and Pepsi

SUGGESTIONSWe reached some suggestions :

Advertisement should not be too expensive, because the advertisement leads and increase the prize of the product.

Media should be selected according to the choice of customers.

In rural areas media should be according to the choice of the people.

To give more attention in making the advertisement to make it effective for the sale of cold drink.

Price should be decreased so as to attract the consumers to use product more.

To give attention on the weak media of advertisement so that the consumers comes to know about the product.

It should be attractive one so that people are attracted toward the advertisement.

CONCLUSION

In last you conclude that majority of the respondents said that TV is the most effective media for advertisement of cold drinks and the celebrities and the slogans in the advertisement effect the consumers.

ADVERTISEMENT EFFECTIVENESS OF COLD DRINKS

BACK GROUND INFORMATION

I) Name : __________________________________

II) Age : __________________________________

III) Qualification :

IV) 1. Literate

2. Illiterate

if literate ?

1. Below Matric 2. Matric

3. Graduate 4. Post Graduate

V) Profession : __________________________________

VI) Address : __________________________________

__________________________________

VII) Size of family : __________________________________

1). Do you take cold drink ?

a. Yes b. No

2). How frequently you take cold drink ?

a. Once a day b. Twice a day

c. More than twice d. Not regular

3). Which are the different cold drinks available in the market ?

a. Coca Cola b. Pepsi

c. Limca d. Fanta

e. Thums-up f. Mirinda

g. Limca h. Maaza

i. Canada Dry j. All of these

4). Which cold drink you like most ?

a. Coca Cola b. Pepsi

c. Limca d. Fanta

e. Thums-up f. Mirinda

g. Limca h. Maaza

i. Canada Dry j. All of these

5). Which flavour of cold drink you like most ?

a. Cola b. Lemon

c. Mango d. Orange

e. Other

6). Have you seen the advertisement of cold drink you like most ?

a. Yes b. No

7). Through which media you have seen it?

a. T.V. b. News Paper

c. Magazine d. Others

8). How many types of advertisement of you preferred brand of cold drink are there?

a. 1 b. 2

c. 3 d. 4

9). Which slogan of cold drink you like most ?

a. Taste the Thunder

b. Yara Da Tashan

c. Yeh Dil Mange More

d. Jo chahe ho Jai COCA-COLA enjoy

10). Why do you like the advertisement ?

a. Because it has film stars ?

b. Because of Good music

c. Its theme and making is appealable.

d. Any other reason.

11). Do you think that advertisement has forced you to consume product more ?

a. Yes b. No

12). Which media is presenting the advertisement is necessary for sale of cold drink ?

a. T.V. b. News Paper

c. Magazine d. Others

13). Do you think the advertisement is necessary for sale of cold drink ?

a. Necessary b. Very Necessary

c. Not Necessary d. Cant Say

14). The expenditure incurred on advertisement of cold drink is such effective that it adds to profit ?

a. Yes b. No

c. Cant Say

15) Which reason you find for the difference of advertisement effectiveness ?

a. Education b. Likings

c. Standard of Living d. Level of Development

16) Is the study of effectiveness would contribute to improvement in present advertisement ?

a. Yes b. No

c. Cant Say

17) Is advertisement effectiveness is necessary for company ?

a. Yes b. No

c. Cant Say

18) What do you think the use of study of effectiveness is for who?

a. For Company b. For Employees

c. For Customers d. None of these

BIBLILOGRAPHY

1. Philip Kotler

Marketing Management

Prentice Hall of India, 2000

2. Dr. Sharma D.D

Marketing Research

Sulthan Chand and Sons, 1994

3. Kothari .R

Research Methodology

Viswa Prakash Publications, 1995

4. Gupta S.P

Statistical Methods

Sulthan Chand and Sons, 1993

_1492100127.xls

Chart1ColaLemonOrangeMangoOthers

Series 1

60

14

14

4

8

Sheet1Series 1Series 2Series 3Cola60Lemon14Orange14Mango4Others8To resize chart data range, drag lower right corner of range.

_1492100136.xls

Chart1YesNo

Series 1

100

0

Sheet1Series 1Series 2Series 3Yes100No-To resize chart data range, drag lower right corner of range.

_1492100141.xls

Chart1MaleFemale

Series 1

60

40

Sheet1Series 1Series 2Series 3Male60Female40To resize chart data range, drag lower right corner of range.

_1492100143.xls

Chart120-Nov21-4041-60

Series 1

44

50

6

Sheet1Series 1Series 2Series 320-Nov4421-405041-606To resize chart data range, drag lower right corner of range.

_1492100139.xls

Chart1IlliterateBelow MatricMatricGraduatePost graduate

Series 1

0

0

10

58

32

Sheet1Series 1Series 2Series 3Illiterate-Below Matric-Matric10Graduate58Post graduate32To resize chart data range, drag lower right corner of range.

_1492100132.xls

Chart1Coca colaPepsiFantaLimcaMirindaThums-upCanada dryMaazaDewAll of above

Series 1

0

0

0

0

0

0

0

0

0

100

Sheet1Series 1Series 3Coca cola-Pepsi-Fanta-Limca-Mirinda-Thums-up-Canada dry-Maaza-Dew-All of above100To resize chart data range, drag lower right corner of range.

_1492100134.xls

Chart1Once a dayTwice a dayMore than twiceNot regular drunker

Series 1

30

4

2

64

Sheet1Series 1Series 2Series 3Once a day30Twice a day4More than twice2Not regular drunker64To resize chart data range, drag lower right corner of range.

_1492100130.xls

Chart1Coca colaPepsiFantaLimcaMirindaThums-upCanada dryMaazaDew

Series 1

24

24

2

14

2

20

8

6

0

Sheet1Series 1Series 2Series 3Coca cola24Pepsi24Fanta2Limca14Mirinda2Thums-up20Canada dry8Maaza6Dew-To resize chart data range, drag lower right corner of range.

_1492100118.xls

Chart1Taste the thunderYara Da tashanYeh dil mange moreJo chahe ho jaye, coca cola enjoy

Series 1

24

28

32

16

Sheet1Series 1Series 2Series 3Taste the thunder24Yara Da tashan28Yeh dil mange more32Jo chahe ho jaye, coca cola enjoy16To resize chart data range, drag lower right corner of range.

_1492100123.xls

Chart1TVNewspaperMagazineOther

Series 1

92

4

2

2

Sheet1Series 1Series 2Series 3TV92Newspaper4Magazine2Other2To resize chart data range, drag lower right corner of range.

_1492100125.xls

Chart1YesNo

Series 1

96

4

Sheet1Series 1Series 2Series 3Yes96No4To resize chart data range, drag lower right corner of range.

_1492100120.xls

Chart11234

Series 1

22

28

22

28

Sheet1Series 1Series 2Series 3122228322428To resize chart data range, drag lower right corner of range.

_1492100109.xls

Chart1NecessaryVery necessaryCant say

Series 1

28

68

4

Sheet1Series 1Series 2Series 3Necessary28Very necessary68Cant say4To resize chart data range, drag lower right corner of range.

_1492100113.xls

Chart1YesNoCann't say

Series 1

46

54

20

Sheet1Series 1Series 2Series 3Yes46No54Cann't say20To resize chart data range, drag lower right corner of range.

_1492100115.xls

Chart1Its theme and making is appealableIt has film starsBecause of good musicOther reasons

Series 1

60

14

14

12

Sheet1Series 1Series 2Series 3Its theme and making is appealable60It has film stars14Because of good music14Other reasons12To resize chart data range, drag lower right corner of range.

_1492100111.xls

Chart1TVNewspaperMagazineOthers

Series 1

100

0

0

0

Sheet1Series 1Series 2Series 3TV100Newspaper-Magazine-Others-To resize chart data range, drag lower right corner of range.

_1492100104.xls

Chart1EducationLikingStandard of LivingLevel of Development

Series 1

40

20

20

20

Sheet1Series 1Series 2Series 3Education40Liking20Standard of Living20Level of Development20To resize chart data range, drag lower right corner of range.

_1492100106.xls

Chart1YesNoCant say

Series 1

86

4

10

Sheet1Series 1Series 2Series 3Yes86No4Cant say10To resize chart data range, drag lower right corner of range.

_1492100100.xls

Chart1YesYesYesNoNoNoCant sayCant sayCant say

96

2

2

Sheet1Yes96No2Cant say2To resize chart data range, drag lower right corner of range.

_1492100102.xls

Chart1YesNo

Series 1

90

2

Sheet1Series 1Series 2Series 3Yes90No2To resize chart data range, drag lower right corner of range.

_1492100097.xls

Chart1For companyFor companyFor companyFor employeesFor employeesFor employeesFor customersFor customersFor customersNone of theseNone of theseNone of these

68

2

30

0

Sheet1For company68For employees2For customers30None of these-To resize chart data range, drag lower right corner of range.