Finding Your Niche in the Pharmaceutical Industry

the Blue Ocean Way

Northern Pharmacists Convention

Cum

48th.MPS Seminar 2015

22nd.- 24th. May, 2015

CHANGE IS THE ONLY CONSTANT

Google Car

Artificial Intelligence

Drug Dispensing Machines

HOW DO WE STAY RELEVANT?? HOW DO WE SUSTAIN THE PROFESSION?

Value Innovation

Many Strategy Tools

Blue Ocean Strategy

• 100 years of study

• 30 industries

• 150 strategic moves

• Systematic approaches

• Proven analytical framework and tools

Application of BOS

• Services

• Products

• Processes/

Delivery

E-Ticketing

• Increased Efficiency

• Faster Check-In

• Reduce risk of misplacing ticket

• Reduce administrative cost

Application of BOS in Processes

The Blue Ocean Strategy

BOS Frameworks and Analytical Tools

The PMS Map

Value Innovation

19

What factors should be eliminated that the industry has taken for granted?

Eliminate

What factors should be reduced well below the industry standard?

Reduce

What factors should be created that the industry has never offered?

Create

What factors should be raised well beyond the industry standard?

Raise

Four Actions to Create a Blue Ocean

Red Ocean vs Blue ocean