Finding Your Niche in the Pharmaceutical Industry the Blue ...
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Finding Your Niche in the Pharmaceutical Industry the Blue Ocean Way Northern Pharmacists Convention Cum 48 th .MPS Seminar 2015 22 nd .- 24 th . May, 2015
Transcript of Finding Your Niche in the Pharmaceutical Industry the Blue ...
Finding Your Niche in the Pharmaceutical Industry
the Blue Ocean Way
Northern Pharmacists Convention
Cum
48th.MPS Seminar 2015
22nd.- 24th. May, 2015
CHANGE IS THE ONLY CONSTANT
Google Car
Artificial Intelligence
Drug Dispensing Machines
HOW DO WE STAY RELEVANT?? HOW DO WE SUSTAIN THE PROFESSION?
Value Innovation
Many Strategy Tools
Blue Ocean Strategy
• 100 years of study
• 30 industries
• 150 strategic moves
• Systematic approaches
• Proven analytical framework and tools
Application of BOS
• Services
• Products
• Processes/
Delivery
E-Ticketing
• Increased Efficiency
• Faster Check-In
• Reduce risk of misplacing ticket
• Reduce administrative cost
Application of BOS in Processes
The Blue Ocean Strategy
BOS Frameworks and Analytical Tools
The PMS Map
Value Innovation
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What factors should be eliminated that the industry has taken for granted?
Eliminate
What factors should be reduced well below the industry standard?
Reduce
What factors should be created that the industry has never offered?
Create
What factors should be raised well beyond the industry standard?
Raise
Four Actions to Create a Blue Ocean
Red Ocean vs Blue ocean
