Financial institutions must consider RTB in

their marketing strategy

RTB= Real Time Bidding

= digital advertising through open auction

WhyOpen Auction?

Product: high competition

Potential buyers: many

WhyNow?

?

RTB - http://checkus.exactdrive.com

Brokerage 1

Brokerage 2 Brokerage 3

Brokerage 4

4,8 USD / CPM

2,6 USD / CPM

2,2 USD / CPM

http://checkus.exactdrive.com

And the winner is – Brokerage 1

?

Budget Estimations

RTB Budget Estimations

Kayn

ak: P

ubM

atic,

Eki

m 2

012

$0,40 Billion

$1,35 Billion.

$2,97 Billion.

$4,99 Billion

$7,50 Billion

$10,47 Billion

$13,87 Billion

Advertiser Publisher Visitor

Each impression evaluated, optimum price

determinedEach impression sold to

the best bidder

Better adsMore control Less operation (automated process)

More targeted Better performance

RTB is not only ...

• Retargeting

• Performance

• Web Display

Thank You

www.checkusmedia.com

ladislav.kazan@checkus.sk

0903 477 465

/CHECKussro.sk /checkusmedia