Post on 09-Mar-2016
description
MAYA SRIVASTAVALevel 6OUGD301Design Practice 3Brief 2 - WÅVEN 1/5
C-0 M-0 Y-0 K-100 C-0 M-0 Y-0 K-100 C-100 M-50 Y-10 K-0 C-0 M-20 Y-100 K-0
TYPOGRAPHIC LOGO, MOTIF & ABBREVIATED VERSION OF LOGO & COLOUR PALETTEWÅVEN is a new denim brand that is aimed at contemporary dressed men and women, aged 18-30. I wanted to
continue with the woven theme, so the logos are based around the patterns created through weaving. The colours that
I have decided to use for the brand identity are black, white, and the blue and yellow used in the Swedish flag. This is to
represent the Swedish origins of the name. The tag line for the brand is ‘WOVEN WITH A SWEDISH Å’.
MAYA SRIVASTAVALevel 6OUGD301Design Practice 3Brief 2 - WÅVEN 2/5
WÅVEN TYPEFACEThis typeface is based on the ‘woven’ pattern that I created, which is used as the motif for the brand. I wanted to
emphasise the weaving technique and the way in which the horizontal and vertical lines meet and interact. This is the
typeface that I used for the typographic and abbreviated logos. This would be used throughout the brand’s identity. For
the supporting tag line, I have used DIN.
MAYA SRIVASTAVALevel 6OUGD301Design Practice 3Brief 2 - WÅVEN 3/5
T-SHIRT GRAPHICSThese graphics have been created using the WÅVEN typeface and the WÅVEN motif. The words chosen for the t-shirts
take a playful approach towards the use of the Swedish Å.
MAYA SRIVASTAVALevel 6OUGD301Design Practice 3Brief 2 - WÅVEN 4/5
SWING TAGSThere are two parts to this swing tag - an actual woven denim tag and a double-sided card tag which has the information on. The
graphic of the jeans would alter to match the shape of the jeans or item of clothing on which it is on. Sticking with the Swedish
theme, the style of the item of clothing is also represented by the Swedish word (e.g. direkt = straight for straight leg jeans).
MAYA SRIVASTAVALevel 6OUGD301Design Practice 3Brief 2 - WÅVEN 5/5
LEATHER PATCH FOR JEANS & HANGERThe leather patches reflect the design of the brand and its personality.
The hangers in-store would have the typographic logo and tag line engraved into the wood.